Key takeaways
- Format: Feature callout of a customer app shown on a phone held in hand
- Best for: Home service brands that want to sell transparency and post-sale experience
- Hook: The pun 'power in the palm of your hand' tied to the brand name
- Reuse it: Swap in your own app screen and a background that shows customers on the go
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Real product UI
Showing an actual screen with an appointment, phase and documents makes the promise of tracking tangible and believable.
- 02
Brand-name pun
'Power in the palm of your hand' links the company name to customer control, which makes the line memorable.
- 03
Life goes on in the background
The blurred city and sports field suggest the homeowner doesn't need to be at home to stay informed.
- 04
Clean text band
The diagonal blue band keeps the message legible and separate from the busy photo.
Full creative breakdown
Who this ad targets
Homeowners in the US who are planning or already signed up for windows, siding, roofing or gutters, and who worry about contractors going quiet once the contract is signed. The financing label and the busy-life background speak to working adults, often families, who want to follow progress, appointments and paperwork from their phone instead of chasing calls. It also works as reassurance for leads in the consideration stage.
Copywriting analysis
The copy is built on a pun: Power is the brand and 'power in the palm of your hand' is the benefit, so every reading reinforces the name. The line is short, rhythmic and easy to say out loud. It avoids technical feature lists and lets the app screen do the explaining, so the text sells the feeling of control. The primary text 'Are you ready to turn one day into day one?' adds urgency for homeowners who keep postponing a project, while 'Our Work Shows' closes on proof and pride in workmanship.
Visual design
A tight crop of a hand and phone takes up most of the frame, with the screen sharp against a blurred skyline and sports field. The palette is cool: sky blue, white and navy, which signals trust and matches the logo. A diagonal light-blue gradient band holds the headline in spaced-out uppercase sans-serif type. The logo sits bottom right, balanced against the left-aligned headline.
How to adapt this template for your brand
- Take a clear screenshot of your own customer portal or app showing a real-looking status.
- Composite it into a hand-held phone shot over a lifestyle background that shows customers away from home.
- Write a one-line benefit that plays on your brand name or core promise.
- Place the line in a solid or gradient band so it stays readable on mobile.
- Add your logo opposite the headline and test against a version without the background scene.
Tips for home improvement ads on Meta
Run this square on Meta Feed (Facebook and Instagram), where 1:1 holds attention in a scrolling feed and the bottom text band stays clear of UI overlays. Keep the on-image line short so it reads on mobile without zooming, and let the primary text carry the offer. On Google Display and Demand Gen, upload it as a square asset next to a landscape crop. On LinkedIn it suits homeowner-focused retargeting more than cold B2B audiences.
About this creative
The creative shows a hand holding a smartphone in front of a soft-focus city skyline and a sports field where people are playing football. The screen shows the Project Pulse app from Power Home Remodeling: a customer address in Highland, Indiana, financing as the payment method, an upcoming window installation appointment on Wednesday, August 11 at 9:00 EDT, and an active Windows project in the Installation phase, with a progress bar. Below that is a grid of signed documents such as a project amendment, siding contract and gutter install packet. A light-blue diagonal band across the bottom carries the line 'Project Pulse puts power in the palm of your hand' in wide-spaced navy capitals, with the Power Project Pulse logo on the right. The setting suggests the homeowner can be anywhere, at a game or in town, and still know exactly where their remodel stands. It sells peace of mind and control, using the brand name as a pun on 'power'.
Meta ad · 338 × 600 · Home Improvement
Home Remodeling App Ad: Project Pulse Puts Power in Your Hand
This square ad from Power Home Remodeling promotes Project Pulse, a customer app that tracks remodeling jobs. A hand holds a phone showing an upcoming window installation, project phase and signed documents. Use it as a template for any service business that wants to sell transparency and convenience, not just the core product.
Added
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Details
Ad copy
Primary text
Are you ready to turn “one day” into day one? Let us tear the roof off your expectations.
Description
Project Pulse app – appointments, documents and progress in one place. Power. Our Work Shows.
On-image text
PROJECT PULSE PUTS POWER IN THE PALM OF YOUR HAND | POWER Project Pulse | app screen: 9035 Idlewild Drive, Highland, IN 46322 · Payment method: Financing · Upcoming appointments: Window Installation Appointment, WED – AUG 11, 9:00a EDT · Active products: Windows, Phase: Installation · Documents
Headline ideas for this template
- 1Your remodel, right in your pocket
- 2Know every step of your project
- 3No more chasing your contractor
- 4Appointments, documents and progress in one app
- 5Power in the palm of your hand
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
