Key takeaways
- Format: Lifestyle home photo inside a bold brand-shaped frame
- Best for: Exterior remodeling brands selling both curb appeal and comfort
- Hook: 'Looks so good on the outside, you can feel it on the inside'
- Reuse it: Frame your best project photo with a neon brand shape and an inside-outside line
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Two benefits in one line
The headline connects visible curb appeal with felt comfort, covering emotional and practical motivations.
- 02
Pattern interrupt
Neon yellow-green is rare in home improvement feeds, so the ad stops the scroll.
- 03
Logo-shaped frame
The cut-out echoes the Power logo, building brand recognition without a big logo.
- 04
Relatable home
A classic brick family house looks like the viewer's own street, so the result feels attainable.
Full creative breakdown
Who this ad targets
US suburban homeowners, often families in established brick or traditional houses, who care about how their home looks and how comfortable it is. It targets people feeling drafts, high energy bills or worn exteriors, and who want a project that improves both looks and comfort. It works for prospecting in colder climates ahead of autumn and winter, when window and insulation upgrades are top of mind.
Copywriting analysis
The line uses a classic outside/inside contrast. 'Looks so good' covers pride and curb appeal; 'you can feel it on the inside' hints at comfort, quiet and efficiency without listing technical specs. The sentence is longer than the other headlines in the set, but its rhythm makes it easy to read in one go. It is benefit-led rather than product-led. The primary text adds urgency, and the 'Our Work Shows' tagline fits perfectly, since the work is literally on show.
Visual design
A tall frame with bold neon yellow-green angled blocks in the corners and bottom, carving out a blue logo-shaped window for the house photo. The headline sits in the clear sky above the roof in spaced navy capitals. The brick house adds warm reds that contrast with the cool sky and electric yellow. The small navy logo bottom right closes the composition.
How to adapt this template for your brand
- Pick a finished-project photo of a home that matches your typical customer's house.
- Write a headline that links the visible result to a felt benefit.
- Frame the image with a bold brand-colour shape, ideally echoing your logo.
- Set the headline in the sky or open area above the subject.
- Place a small logo in a corner and test a neon frame against a muted one.
Tips for home improvement ads on Meta
Built for Meta Stories and Reels, so keep the headline in the upper third and the logo above the bottom 250 pixels, where the CTA button and captions sit. Add subtle motion, such as a slow zoom on the house, to raise thumb-stop rate. Pair it with a square version for Feed. On Google, use it in YouTube Shorts and Demand Gen vertical slots, and test a short voiceover with the tagline.
About this creative
The creative shows a large two-storey red-brick house with white trim, dark shutters, a dark grey shingle roof and a covered front porch, with trimmed shrubs and a red Japanese maple on a green lawn. The house sits in a central blue panel shaped like Power's hexagon-arrow logo, while bright neon yellow-green angled shapes fill the top corners and the bottom of the frame. In the sky area, navy wide-spaced capitals read 'Looks so good on the outside, you can feel it on the inside.' The navy Power Home Remodeling logo sits in the bottom right corner on the yellow shape. The message links what neighbours see, curb appeal, with what the family feels, warmth, quiet and lower energy bills from better windows, roofing and insulation. The loud neon frame is unusual for home improvement ads and makes the creative stand out in Stories while still keeping the photo of the house as the hero.
Meta ad · 338 × 600 · Home Improvement
Looks So Good on the Outside: Home Exterior Story Ad
This vertical ad from Power Home Remodeling shows a red-brick family home framed by bold neon yellow-green shapes. The line 'Looks so good on the outside, you can feel it on the inside' links curb appeal to comfort and energy savings. Use it to sell both the looks and the function of windows, roofing and insulation.
Added
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Details
Ad copy
Primary text
Are you ready to turn “one day” into day one? Let us tear the roof off your expectations.
Description
New windows, roofing and siding that look great and work hard. Power. Our Work Shows.
On-image text
LOOKS SO GOOD ON THE OUTSIDE, YOU CAN FEEL IT ON THE INSIDE. | POWER Home Remodeling
Headline ideas for this template
- 1Looks good outside, feels good inside
- 2Curb appeal you can feel
- 3Upgrade your home's look and comfort
- 4Windows and roofing that make home feel better
- 5Power. Our Work Shows.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
