Key takeaways
- Format: Product shot – phone mockup blended into a matching scenic background.
- Best for: Discovery and content apps promoting library size or breadth.
- Hook: A big, specific number: 500,000+ trails.
- Reuse it: Pair your largest credible stat with a phone screen that shows a beautiful result.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Specific scale claim
'500,000+' is concrete and impressive, signalling there's always a trail near you.
- 02
Phone as a window
Continuing the scene through the screen links the app directly to the real experience.
- 03
Proof in the details
Distance, elevation and a profile chart show this is a functional tool, not just pretty pictures.
- 04
Cinematic seasonality
Moody autumn tones feel premium and timely without needing a seasonal headline.
Full creative breakdown
Who this ad targets
Outdoor enthusiasts, hikers, trail runners and travellers who want to discover new places, plus people new to hiking who don't know where to start. The scale claim works well for cold acquisition audiences who don't know AllTrails yet. Likely aimed at broad US outdoor, travel and fitness interests aged 22–55, and lookalikes of active app users, across Meta feeds and Google display placements.
Copywriting analysis
'Discover 500,000+ trails' is a two-word verb-and-number construction that leans on social proof through scale. 'Discover' implies adventure and novelty, while the precise figure with a plus sign suggests a library that keeps growing. The rest of the copy lives in the UI – '4.2 mi' and '5,828 ft' – which reinforces credibility with numbers users care about. There's no explicit CTA on the image, so the headline must carry the click; the clarity of the claim makes it work for cold audiences. A useful test would be adding a short benefit line, such as 'with maps and reviews', to help completely new audiences.
Visual design
The composition is centred and symmetrical, with the phone placed slightly below the middle so the headline has room above. The background is darkened and slightly blurred compared with the sharp screen, drawing focus to the device. A rich palette of burnt orange, deep green and charcoal gives an autumn mood. The white UI card at the bottom adds a bright contrast point and anchors the frame.
How to adapt this template for your brand
- Pick a hero photo of the best possible outcome of using your app.
- Place the same photo on the phone screen and in the background, aligned so it flows through.
- Add a small UI element (stats, chart, card) at the screen bottom as proof.
- Write a headline with your strongest scale number.
- Darken the background slightly so white text and the logo stand out.
Tips for hiking ads on Meta
Square works for Meta Feed and Google Display/Discovery. Keep the phone fully inside the frame for Display crops. For Meta, test a 4:5 version for extra feed height and a short video of the waterfall moving. In Google App campaigns, upload the image plus the headline as text assets so they can be mixed with other creatives.
About this creative
A square AllTrails ad built on a seamless phone-mockup trick. The background is a moody autumn forest with orange and rust foliage, dark evergreens and rocky cliffs. In the centre, an iPhone shows a waterfall cascading over layered rock – the same scene that continues behind the device, so the phone looks like a sharper window into the landscape. At the bottom of the screen, a white card shows trail stats, '4.2 mi' and '5,828 ft', above an elevation profile line with a pause icon, hinting at live activity recording. Above the device, the green AllTrails logo and a white two-line headline, 'Discover 500,000+ trails', sit against the darker treetops. The ad combines a scale claim with an inviting destination and real product data, balancing emotion (the waterfall) and proof (the stats). The warm, low-light colours feel cinematic and seasonal.
Meta ad · 338 × 600 · Hiking
AllTrails App Ad: Discover 500,000+ Trails
In this square AllTrails ad, a phone mockup frames a waterfall that blends seamlessly into the autumn forest behind it, topped by the claim 'Discover 500,000+ trails'. It is a product-shot format for Feed and Display that uses a big number and a 'window into the world' effect – easy to adapt for any discovery app.
Added
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Details
Ad copy
Primary text
500,000+ trails. One app. Find hikes, bike rides and runs with detailed maps, elevation profiles and reviews from millions of explorers on AllTrails.
Description
Maps, elevation and reviews for every trail.
On-image text
AllTrails | Discover 500,000+ trails | 4.2 mi | 5,828 ft
Headline ideas for this template
- 1500,000+ trails at your fingertips
- 2There's a trail near you – find it
- 3Explore 500K+ hikes, rides and runs
- 4Your next adventure is one tap away
- 5The world's trail library in your pocket
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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