Key takeaways
- Format: Stacked photo-strip lifestyle collage with one headline line per strip.
- Best for: Seasonal campaigns for travel, outdoor and discovery apps.
- Hook: 'Leaf peeping' – a timely, playful phrase people already search for.
- Reuse it: Replace the photos with your season's scenes and split your headline across them.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Rides a seasonal search moment
Leaf peeping is a high-intent autumn activity, so the ad meets demand that already exists.
- 02
Variety signals choice
Four different landscapes imply AllTrails has many fall trails, not just one.
- 03
Text paced by images
Splitting the headline across strips slows the eye and makes every line get read.
- 04
Warm colour pops in feed
Saturated orange and gold contrast with the blue-heavy UI of social apps.
Full creative breakdown
Who this ad targets
US hikers, weekend walkers, photographers and day-trippers looking for autumn outings, especially in regions known for foliage such as New England, the Appalachians and the Rockies. It also reaches casual outdoor fans who hike seasonally rather than year-round, making it a good acquisition ad for new app users. Likely aimed at broad outdoor and travel interests aged 25–60 during September and October.
Copywriting analysis
'Find the best trails for leaf peeping' combines a clear action (find), a superlative (best) and a colloquial seasonal term (leaf peeping). The informal phrase feels friendly and culturally specific to the US, where leaf peeping is a recognised pastime. It promises curation – not just trails, but the best ones for this purpose – which is AllTrails' core value. Breaking the line into three pieces creates suspense, with the payoff 'leaf peeping' arriving last. There's no CTA on the image, leaving the platform button to drive action.
Visual design
The four-strip collage creates rhythm and a sense of vertical movement, ideal for Stories. Each strip has a slightly different hue – red, gold, orange, brown – forming a warm gradient down the frame. Thin hard edges between photos keep it tidy. White sans-serif type is centred on each strip with enough contrast against darker areas. The logo at the bottom anchors the brand after the message is read.
How to adapt this template for your brand
- Pick a seasonal activity your audience searches for (e.g. leaf peeping, snow hikes, spring blooms).
- Collect 3–4 photos showing different variations of that experience.
- Stack them as equal horizontal strips in a 9:16 frame.
- Split a short headline so one phrase sits on each strip, ending with the key term.
- Place your logo on the final strip and keep the bottom UI zone clear.
Tips for hiking ads on Meta
Made for Meta Stories and Reels; animate the strips sliding in one by one for a stronger hook. Launch in early autumn and geo-target foliage regions as colours peak. Use 'Download' with an app install objective, or 'Learn More' linking to a fall trails collection page. A square crop with two strips can serve Feed and Google Display.
About this creative
A seasonal vertical ad for AllTrails that rides the autumn leaf-peeping trend. The frame is split into four horizontal photo strips, each a different fall landscape: red and orange trees with dark pines, golden larches framing a blue mountain lake, a sunlit slope of orange conifers, and a wide aerial view of rolling forested hills. Each strip carries one line of a centred white headline – 'Find the', 'best trails for', 'leaf peeping' – so the sentence reads from top to bottom like turning pages. The green and white AllTrails logo closes the composition at the bottom. There is no app screenshot or price; the ad sells the feeling of autumn and positions AllTrails as the place to find it. The warm palette of rust, amber and gold is unmistakably seasonal and stands out in a feed, while the varied scenes suggest the breadth of trails available.
Meta ad · 338 × 600 · Hiking
AllTrails Fall Ad: Find the Best Trails for Leaf Peeping
This vertical AllTrails ad stacks four autumn landscape photos as horizontal strips, with one line of the headline on each. It is a seasonal lifestyle format for Stories that turns a single sentence into a scroll-like visual story – a strong template for any brand riding a seasonal moment.
Added
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Details
Ad copy
Primary text
Fall colors are here 🍂 Find the best trails for leaf peeping near you with AllTrails – filter by views, length and difficulty and plan your perfect autumn hike.
Description
Discover fall foliage hikes near you.
On-image text
Find the | best trails for | leaf peeping | AllTrails
Headline ideas for this template
- 1Peak fall colors are calling
- 2Your autumn hike starts here
- 3Chase the colors this fall
- 4The best fall trails, all in one app
- 5Leaf peeping season is here – find your trail
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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