Key takeaways
- Format: Testimonial styled as a social comment with a brand reply.
- Best for: Pet food brands with strong customer reviews.
- Hook: "Leo is thriving on it."
- Reuse it: Overlay a real review as a comment card and add a short brand reply.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Familiar comment format
The review card looks like a real social comment, so it feels like organic word of mouth.
- 02
Research-led buyer
"I looked into the options" reassures careful shoppers that someone like them already did the homework.
- 03
Visible results
A softer coat and more energy are outcomes owners can see and relate to.
- 04
Brand reply builds warmth
The short reply shows a friendly, responsive brand that cares about its customers.
Full creative breakdown
Who this ad targets
Cat owners aged 25–50 who research food carefully and want human-grade, fresh options for their cats. They trust peer reviews and like brands that engage with customers. Owners whose cats have dull coats or low energy, and people switching from dry food to fresh, are core segments. Most of them discover new pet brands through social media and are comfortable buying online.
Copywriting analysis
The review follows a classic persuasive arc: identity (as a pet parent I only want the best), decision process (I looked into the options), choice (Purely Pets was my top choice) and results (softer coat, full of energy). It ends with an endorsement. Using the cat's name, Leo, makes it personal. The brand reply is short and warm, adding authenticity. Pack copy supports quality with human-grade and feline health claims. There is no CTA or offer on the image. Overall, the copy stays short, clear and easy to scan on mobile.
Visual design
Natural daylight, a green garden view and a light oak table create a fresh, homely mood. The tabby cat on the left and the pack on the right form a clear focal pair, with the cat's gaze leading to the product. The cream review card with rounded corners and a profile photo mimics social media UI. Neutral, soft colours keep the attention on the review text and the product label.
How to adapt this template for your brand
- Photograph a pet looking at your product held in a real home setting.
- Choose a review that covers identity, research, choice and results.
- Overlay it as a comment card with a profile photo and name.
- Add a short, friendly brand reply underneath.
- Keep the card in the lower half so the pet and product stay visible.
Tips for pets ads on Meta
Works well in Meta and Instagram feeds where comment-style content feels native. Use real customer reviews with permission. For Reels, film the pack being opened while the review appears as text. Test different reviews focusing on coat, energy or picky eating. Add an offer line in the post copy for conversion campaigns, and test a 4:5 crop for extra feed height. A carousel version could also expand each point into its own card.
About this creative
A warm testimonial ad for Purely Pets set in a bright kitchen with large windows looking onto a green garden. A silver tabby cat with a teal collar and round tag sits on a light wooden table, looking at a clear vacuum-sealed pack of ground salmon held up by a hand on the right. The pack label reads Purely Pets, Fresh Kitchen Recipe, Ground Salmon, human-grade ingredients, crafted for optimal feline health. A cream review card overlaps the lower half of the image like a social media comment. It shows a profile photo of a woman named Sarah and her review: as a pet parent she only wants the best, researched the options and chose Purely Pets, and Leo is thriving with a softer coat and more energy. It is signed Sarah M. Below, a brand reply says: Purely Pets: glad Leo is happy, Sarah! The natural light and real setting make the ad feel authentic and personal.
Meta ad · 1200 × 1200 · Pets
Fresh Cat Food Ad: Social Review Card Testimonial
This Purely Pets ad shows a hand holding a Ground Salmon pack in front of a tabby cat in a bright kitchen, with a social-media-style review card from Sarah and a reply from the brand. It is a testimonial format for pet food brands that want reviews to feel like real comment threads.
Added
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Details
Ad copy
Primary text
"Leo is thriving on it, his coat is softer and he's full of energy." Pet parents like Sarah choose Purely Pets Fresh Kitchen Recipe for human-grade ingredients crafted for optimal feline health. Try Ground Salmon today.
Description
Human-grade fresh food for cats
On-image text
PURELY PETS | FRESH KITCHEN RECIPE | Ground Salmon | Human-grade ingredients | Crafted for optimal feline health | Sarah | As a pet parent, I only want the best. I looked into the options, and Purely Pets was my top choice. Leo is thriving on it—his coat is softer and he's full of energy. A great choice for his health! | Sarah M. | Purely Pets: Glad Leo is happy, Sarah!
Headline ideas for this template
- 1"Leo Is Thriving on It"
- 2Softer Coat, More Energy
- 3Fresh Salmon Cats Love
- 4Human-Grade Food for Your Cat
- 5The Top Choice for Picky Pet Parents
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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