Key takeaways
- Format: Single customer quote with stars above a floating product shot.
- Best for: Pet food or supplements with a visible, emotional result.
- Hook: A five-star quote about a visibly shinier coat.
- Reuse it: Rotate different real reviews in the same layout.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Specific, visible result
A shiny coat is something every owner can see, so the claim feels real and easy to imagine.
- 02
Stars before words
Five stars at the top signal approval instantly, even before the quote is read.
- 03
Floating product
The tub hovering over an empty bowl creates a sense of 'what's next' and focuses attention on the food.
- 04
Three-word proof line
Real salmon, grain-free and human-grade sum up the product in one quick scan.
Full creative breakdown
Who this ad targets
Cat owners aged 25–55 who treat their cats as family and want visible signs of good health. They may have noticed a dull coat or picky eating and are open to fresh or premium food. They trust other owners' reviews more than brand claims and are willing to pay more for human-grade, grain-free ingredients that feel close to home cooking.
Copywriting analysis
The quote does the selling. It is emotional ('incredible') yet specific ('never seen her this shiny'), which makes it feel genuine. A first name and initial add credibility without needing a photo. The bottom line uses three short phrases with full stops to state the product's proof points in a confident rhythm. There is no call to action or offer on the image, so it suits mid-funnel or retargeting audiences. A small 'Try it today' or a review count such as '2,000+ reviews' could strengthen it further.
Visual design
The design is clean and calm, with lots of white and beige space. The arch frame gives a soft, premium shape and keeps the quote, product and bowl in one focused column. The dark green and gold label is the only rich colour, alongside the yellow stars, so the eye goes straight to the product. The glossy white bowl creates a clear base, and the floating tub adds a subtle, modern product-render feel.
How to adapt this template for your brand
- Pick a customer review that mentions one visible, specific result.
- Place five stars and the quote at the top in large, readable type.
- Add the customer's first name and initial underneath.
- Show your product floating above or beside where it's used (bowl, plate, hand).
- Finish with three short proof points on one line at the bottom.
Tips for pets ads on Meta
This creative works well for retargeting on Meta and Instagram, where viewers already know the brand and need social proof to buy. Rotate several reviews in the same layout to avoid ad fatigue. For Stories, keep the quote in the upper safe zone. Make sure the testimonial is real and approved, as platforms and regulators expect customer quotes to be genuine and representative of typical results.
About this creative
A minimal, centred layout on a soft beige background, with a tall white arch shape framing the main content. At the top, five bright yellow stars signal a top rating. Below them, a large black quote says the difference in the customer's cat's coat is incredible and that she has never looked this shiny. It is signed Leo T. in a small monospaced font, which feels like a genuine review. In the middle, a clear-lidded tub of Feline Fresh Fresh Salmon Dinner floats above an empty, glossy white cat bowl, as if it is about to be served. The tub's label is deep green with a gold band, a simple fish-bone icon and the product name in white and green. At the bottom, a single line sums up the product: real salmon, grain-free, human-grade. There's no discount or price, so the ad relies entirely on social proof and perceived product quality.
Meta ad · 1200 × 1200 · Pets
Fresh Cat Food Testimonial Ad
This testimonial ad for Feline Fresh puts a five-star customer quote above a simple product shot of a salmon dinner tub. Use it as a template for fresh or premium cat food, pet supplements or any product with a visible result that customers love to talk about, like a shinier coat.
Added
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Details
Ad copy
Primary text
“The difference in my cat's coat is incredible.” That's what Leo noticed after switching to Feline Fresh Fresh Salmon Dinner. Made with real salmon, grain-free and human-grade – it's the fresh meal your cat's coat will thank you for.
Description
Grain-free, human-grade cat food
On-image text
★★★★★ | “The difference in my cat's coat is incredible. I've never seen her this shiny.” – LEO T. | Tub: FELINE FRESH – Fresh Salmon Dinner | Real Salmon. Grain-Free. Human-Grade.
Headline ideas for this template
- 1“I've Never Seen Her This Shiny”
- 2Real Salmon for a Shinier Coat
- 3The Cat Food Owners Rave About
- 4Grain-Free, Human-Grade, Five Stars
- 5See the Difference in Her Coat
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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