Key takeaways
- Format: Centred pet portrait holding a review card, with the product below.
- Best for: Cat food brands with strong reviews about digestion or energy.
- Hook: 'The difference is remarkable' opens the review with a promise of change.
- Reuse it: Centre a pet behind a coloured review card, and put your food below.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Pet as messenger
The cat appears to hold the review, which is charming and memorable.
- 02
Expressive face
Wide eyes and an open mouth grab attention and add humour.
- 03
Bolded key line
Highlighting the digestion claim lets scanners get the main point fast.
- 04
Minimal composition
A plain wall and centred layout keep the focus on the cat and the words.
Full creative breakdown
Who this ad targets
Owners of cats with sensitive digestion, such as vomiting, loose stools or an irregular appetite, who have tried several foods without success. They want a premium wet food that works and trust other owners' reviews. The elegant serif branding and Abyssinian cat appeal to style-conscious owners of pedigree or active breeds who are willing to pay more for quality and a food that finally agrees with their cat.
Copywriting analysis
The review follows a simple arc: dramatic opening, specific benefit, extra benefit, comparison with other foods and a recommendation. Bolding the digestion line helps scanners. 'Vastly improved' and 'incredible' are strong words; as customer opinion they're acceptable, but don't echo them as brand claims. 'We've tried many' is a useful comparison that doesn't name rivals. Printing the Trustpilot logo on the bowl is an odd placement and a trademark risk, so only show it if you're rated there and follow its brand rules.
Visual design
The off-white background and centred cat create a calm, balanced portrait. The terracotta card is warm and complements the cat's ruddy coat. The cat's large ears and wide eyes create a strong focal point above the text, and the cream bowl grounds the bottom of the frame. Printing the review badge on the bowl looks unnatural and distracts from the food, so a separate badge would read more clearly.
How to adapt this template for your brand
- Photograph a pet front-on against a plain wall, with an expressive face.
- Place a coloured card in front of the pet with a real review, bolding the key benefit.
- Show your food in a bowl at the bottom of the frame.
- Put any review badge in a separate spot, not on the product or props.
- Only use a review platform's logo if you're rated there and follow its rules.
Tips for pets ads on Meta
This testimonial format works well on Meta and in Instagram Feed. Target owners interested in cat health and premium wet food, and retarget site visitors. Keep digestion wording framed as the customer's experience, since health claims draw review. Third-party logos like Trustpilot can lead to rejections without permission. A short animated version where the card slides in could perform well in Stories.
About this creative
A testimonial ad for Felidae & Co. cat food against a plain off-white wall. The brand name sits at the top in an elegant black serif. Below it, a ruddy Abyssinian cat with large ears and wide green-gold eyes looks straight at the camera with its mouth slightly open, as if mid-meow. A terracotta rectangular card covers the cat's chest and body, as though the cat is holding a sign. The card carries a customer review in dark text, with the line about the cat's digestion improving set in bold. It goes on to praise his energy levels, says the family tried many foods and this is the winner, and ends with a recommendation signed Clara. At the bottom, a speckled cream bowl of pink wet food chunks sits on a light wooden table. The front of the bowl is printed with the Trustpilot name and logo and five gold stars. The layout is symmetrical and minimal.
Meta ad · 1200 × 1200 · Pets
Portrait Testimonial Ad for Wet Cat Food
Felidae & Co. places a customer review on a terracotta card in front of an Abyssinian cat, who peers over it with an open mouth. A bowl of wet food sits on the table below, printed with Trustpilot stars. Use this centred layout for cat food testimonials where the pet's expression adds personality.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
"Our cat's digestion has vastly improved." Clara tried many foods before finding Felidae & Co. Discover the wet food cat owners call the winner.
Description
Wet food for happy digestion
On-image text
Felidae & Co. | The difference is remarkable. Our cat's digestion has vastly improved, and his energy levels are incredible. We've tried many, but this is the winner. Highly recommended! | CLARA | Bowl: ★ Trustpilot ★★★★★
Headline ideas for this template
- 1The difference is remarkable
- 2The winner, after trying many
- 3Happy tummy, happy cat
- 4Clara's cat approves
- 5Finally, a food that agrees with him
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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