Key takeaways
- Format: Stacked before and after photos joined by an owner quote.
- Best for: Food and supplements for skin, coat or allergy concerns.
- Hook: Buddy is a new dog!
- Reuse it: Stack your before and after photos and bridge them with a quote.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Visible skin problem
Bald patches and flakes are concrete, recognisable signs owners worry about.
- 02
Peaceful payoff
The relaxed, tongue-out sleep suggests comfort and relief, not just a better coat.
- 03
Quote as the bridge
Placing the quote between the photos ties the story together.
- 04
Warm vs. cold colours
The grey blanket and mustard cushion reinforce the shift from problem to comfort.
Full creative breakdown
Who this ad targets
Owners of dogs with skin issues, itching, dandruff or patchy coats aged 25–55, especially of breeds prone to allergies like French bulldogs, bulldogs and pugs. They may have tried shampoos or vet treatments and suspect diet is the cause. They are emotionally invested, spend more on their dogs and trust real before and after photos from other owners. They stay loyal once they find something that works and happily recommend it to friends.
Copywriting analysis
The quote is short and joyful: 'Buddy is a new dog!' captures the emotional change, and 'shiny and full' names the visible result. Calling David 'Buddy's human' adds a playful, modern pet-parent tone. The ad makes an implied health claim about skin, so results should be presented as individual and not as a cure. There's no offer or call to action, and the brand name isn't clearly readable. Overall, the tone is clear, friendly and easy to understand at a glance.
Visual design
The teal-green frame and dark green quote box give a premium, natural look and tie in with the bowl. The top photo uses cool grey tones, while the bottom uses warm mustard, creating a strong emotional contrast. The close-up of the skin is honest and impactful, though some viewers may find it uncomfortable. The bowl adds a clear product cue in the 'after' scene.
How to adapt this template for your brand
- Pair a clear 'before' photo of the problem with a happy 'after' of the same pet.
- Stack them vertically inside a coloured frame.
- Place a short owner quote in a box between the photos.
- Show your product in the 'after' scene.
- Make sure your logo is clear and correctly rendered.
Tips for pets ads on Meta
Skin transformation ads work well on Meta and Instagram for problem-aware audiences. Be mindful that close-ups of skin conditions may trigger platform review, so keep images honest but not graphic. Add 'results may vary' in the primary text and avoid curing claims. Fix the logo on the bowl and test adding an introductory offer for colder audiences. Refresh the creative every few weeks to avoid ad fatigue.
About this creative
A teal-green frame surrounds two stacked photos. The top photo, labelled Before in a small white tag, shows a blue French bulldog lying on a grey knitted blanket. Its coat is dull, with visible pink bald patches and white flakes across its back. In the middle, a dark green rounded box overlaps both photos and holds a white quote: Buddy is a new dog, his coat is so shiny and full now, credited to David, Buddy's human. The bottom photo shows the same Frenchie fast asleep on a rich mustard velvet cushion, tongue sticking out, with a sleek, glossy coat. In front of the dog sits a dark green bowl filled with kibble, labelled After on the left and printed with a bracketed New & Paw logo. The contrast between the cold grey blanket and the warm mustard cushion, plus the dog's relaxed pose, reinforces the change.
Meta ad · 1200 × 1200 · Pets
Dog Skin and Coat Before and After Ad
This before and after ad for New & Paw stacks a French bulldog with patchy, flaky skin above the same dog sleeping peacefully with a shiny coat, joined by an owner quote. Use it as a template for food or supplements that improve a visible skin or coat condition.
Added
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Details
Ad copy
Primary text
“Buddy is a new dog!” David saw Buddy's patchy, flaky coat turn shiny and full after switching to New & Paw. Gentle, nourishing kibble made to support healthy skin and coat – so your dog can feel comfortable in their own fur.
Description
Kibble for healthy skin and coat
On-image text
BEFORE | “Buddy is a new dog! His coat is so shiny and full now.” – DAVID, BUDDY'S HUMAN | AFTER | Bowl: [O NEW & PAW] (logo styling unclear)
Headline ideas for this template
- 1Buddy Is a New Dog
- 2From Flaky to Fabulous
- 3Comfortable in Their Own Fur
- 4Shiny Coat, Happy Frenchie
- 5Nourish Their Skin from Within
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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