Key takeaways
- Format: Open-box bundle shot with a discount badge and line illustration.
- Best for: Food and drink brands selling mixed packs, gift boxes or subscriptions.
- Hook: A clear 20% off badge sitting right on the product.
- Reuse it: Swap box contents and illustration; keep the serif headline and badge.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Open box shows the value
Seeing all the cans inside shows exactly what you get and makes the bundle feel generous.
- 02
Offer without looking cheap
A tasteful teal badge communicates the discount while the serif type keeps it premium.
- 03
Illustration sells the occasion
The toasting couple turns a product into a moment of sharing or gifting.
- 04
Cohesive brand palette
Teal, cream, green and copper repeat across box, cans and type for strong brand recall.
Full creative breakdown
Who this ad targets
UK adults aged roughly 28–55 who enjoy craft drinks and are open to trying something beyond mainstream cider, such as mead. Many will be buying as a gift or for a get-together, so the mixed pack and toasting illustration fit their intent. The discount appeals to curious first-time buyers who need a nudge to try a new brand. Ideal for seasonal gifting campaigns and age-gated, 18+ audiences only.
Copywriting analysis
The headline is purely descriptive: 'Premium Cider & Mead Mixed Pack' tells you category, quality and format in one line. 'The Artisan Collection' adds a craft, curated feel. The '20% OFF' badge carries the conversion hook. The small line 'VARIOUS ABV (to represent a craft mix)' reads like a placeholder note and should be replaced with specific ABVs or flavour names in a live ad. There is no emotional headline; the illustration does the emotional work instead. Adding a gifting angle, such as 'The perfect gift for cider lovers', would strengthen it for Q4.
Visual design
A warm cream background with soft natural shadows gives an editorial product-photography feel. The open box is placed slightly left of centre at an angle, with loose cans creating a triangle composition. A serif headline sits top centre, with the discount circle overlapping the lid to tie offer and product together. The single-line illustration on the right adds lightness and fills negative space.
How to adapt this template for your brand
- Photograph your bundle open, with a few products placed outside the box.
- Write a descriptive headline naming the product type and format.
- Add a circular discount badge overlapping the product.
- Add a simple line illustration showing the occasion, such as sharing or gifting.
- Replace placeholder copy with concrete details like flavours or ABVs.
Tips for food & beverage ads on Meta
Alcohol ads on Meta and Google must be age-targeted to 18+ (or the local legal age) and follow local rules, so check UK ASA and platform policies before launching. Avoid implying drinking leads to social success; the illustration should stay light. On Meta, use this in Feed and test a carousel showing each flavour. On Google, use it for Performance Max with product feeds. TikTok has strict alcohol ad restrictions, so it is excluded here.
About this creative
On a warm cream background, an open kraft mailer box printed with 'OAK & ASH' in bold teal holds eight cans in green, cream and copper colourways. Three loose cans stand around the box, showing the minimal label designs up close. The headline 'PREMIUM CIDER & MEAD MIXED PACK' runs across the top in an elegant teal serif, with 'THE ARTISAN COLLECTION' beneath in a monospaced typeface. A dark teal circle reading '20% OFF' overlaps the box lid, and to the right a simple line illustration shows a smiling couple clinking glasses. Small copy in the top right says 'VARIOUS ABV (to represent a craft mix)'. The photographic product and hand-drawn illustration combine nicely: the photo proves quality and contents, and the sketch adds warmth and the sharing occasion. The teal box interior ties the palette together, and the overall look is artisanal, giftable and premium rather than discount-driven, despite the offer.
Meta ad · 1200 × 1200 · Food & Beverage
Cider & Mead Mixed Pack Ad With Discount Badge
This square beverage ad shows an open kraft box of cider and mead cans with a 20% off badge and a line-drawn couple toasting. It is an offer-led format that combines product, gifting and social occasion. It suits food and drink brands promoting bundles or seasonal packs on Meta and Google.
Added
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Details
Ad copy
Primary text
Craft cider and honey mead in one box. Our Artisan Collection brings together a mix of small-batch flavours, perfect for sharing or gifting. Get 20% off the mixed pack for a limited time. Please drink responsibly. 18+.
Description
Premium cider & mead mixed pack.
On-image text
PREMIUM CIDER & MEAD MIXED PACK | THE ARTISAN COLLECTION | VARIOUS ABV (to represent a craft mix) | 20% OFF | OAK & ASH
Headline ideas for this template
- 1Cider and mead, together at last
- 2Your craft drinks discovery box
- 320% off the perfect gift for cider lovers
- 4Small batch, big flavour
- 5Raise a glass to something new
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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