Key takeaways
- Format: Vertical product shot with a two-benefit headline and compatibility line.
- Best for: Accessory launches tied to a new phone model release.
- Hook: Naming the exact new iPhone models instantly qualifies the viewer.
- Reuse it: Swap in your product, keep the parallel two-benefit headline and the 'For [model]' line.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Parallel benefit headline
'Extended power. Enhanced protection.' uses matching rhythm to deliver two benefits in four words, which is easy to scan and remember.
- 02
Compatibility removes doubt
Listing iPhone 17 Pro Max, Pro and Air answers the first question every case buyer has: will it fit my phone?
- 03
Multiple angles in one frame
Showing the cases from the back and front shows the battery LEDs, port and screen fit, replacing several product photos.
- 04
Clean, premium palette
The light neutral background echoes Apple's own aesthetic, making the accessory feel like a natural match for a new iPhone.
Full creative breakdown
Who this ad targets
The ad targets new or soon-to-be iPhone 17 owners who struggle to get through the day on one charge: heavy users, commuters, travellers and people who rely on their phone for work. They want protection for an expensive new device and extra battery without carrying a separate power bank and cable. The specific model callout means it works best for retargeting people who recently bought or researched the iPhone 17 line, as well as broad Apple-interest audiences.
Copywriting analysis
The copy is short and structured in three tiers. The small 'JUICE PACK' label establishes the product name. The headline 'Extended power. Enhanced protection.' uses parallel structure: two adjectives starting with 'E', two nouns, two full stops. It covers the two core jobs of a battery case and reads like a promise. The final line, 'For iPhone 17 Pro Max, Pro, & Air', qualifies the audience and capitalises on new-device buying intent. There is no price, urgency or CTA on the image, which keeps it premium but means the ad unit text must add the push, such as 'Shop now' or a battery-life number. A concrete stat like '+80% battery' could strengthen the headline further.
Visual design
The vertical canvas is split into a text zone at the top third and a product zone below. Black text on a warm off-white background gives strong contrast and an Apple-like minimalism. The three phones are arranged in a dynamic diagonal fan that leads the eye down the frame. Soft shadows ground the products without distracting. The orange camera module and wallpaper add a small pop of colour that keeps the mostly monochrome design from feeling flat.
How to adapt this template for your brand
- Write a two-part parallel headline that covers your product's two main benefits.
- Add a small product-name label above the headline in all caps.
- Add a compatibility or 'For [audience]' line below the headline.
- Shoot or render your product from multiple angles and arrange them in a diagonal fan.
- Use a light neutral background and keep all text in the top third of the frame.
Tips for power banks ads on Meta
This 9:16 format is built for Instagram and Facebook Stories and Reels. Keep the headline below the top 14% of the screen so the profile bar does not cover it, and leave the bottom area clear for the CTA sticker. Pair it with launch-week timing around the iPhone release and target Apple and iPhone interests. For feeds, crop to 4:5 by tightening around the headline and the two back-facing cases.
About this creative
This vertical ad from mophie promotes the Juice Pack, a battery case designed for the iPhone 17 Pro Max, Pro and Air. The background is a soft off-white to light beige gradient, giving the creative a clean, Apple-adjacent feel. At the top sits the lowercase mophie logo, followed by a small all-caps 'JUICE PACK' product label. The main headline, 'Extended power. Enhanced protection.', is set in bold black type over two lines, with a smaller line underneath listing the compatible models. The lower two-thirds of the canvas show three iPhones in black Juice Pack cases arranged in a floating fan: two seen from the back with the battery indicator LEDs and USB-C port, and one from the front showing the screen and an orange camera module. The layout tells you exactly what the product is, who it is for and why it matters, without any price or offer. It is a straightforward launch product shot.
Meta ad · 338 × 600 · Power Banks
Battery Case Ad: mophie Juice Pack for iPhone 17
This mophie ad promotes the Juice Pack, a battery case for the iPhone 17 Pro Max, Pro and Air. It is a clean vertical product shot with a two-benefit headline on a light background. Use it as a template for Stories and Reels ads that launch accessories tied to a new device.
Added
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Details
Ad copy
Primary text
All-day battery, built right into your case. The new mophie Juice Pack adds extended power and drop protection for iPhone 17 Pro Max, Pro and Air.
Description
Juice Pack battery case for iPhone 17
On-image text
mophie | JUICE PACK | Extended power. Enhanced protection. | For iPhone 17 Pro Max, Pro, & Air
Headline ideas for this template
- 1iPhone 17 battery, doubled
- 2Your case just became a charger
- 3Power through the day on iPhone 17
- 4Protection and power in one case
- 5No more 20% panic
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
