Key takeaways
- Format: Vertical promo-code offer ad with a starburst discount badge and product line-up.
- Best for: Seasonal or travel-themed sales across a range of products.
- Hook: The bright yellow 'Extra 20% OFF' starburst grabs attention immediately.
- Reuse it: Line up your bestsellers on a themed prop, add the code in text and a starburst badge.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Offer repeated twice
The discount appears in the subhead and again in the starburst badge, so even fast scrollers catch it.
- 02
Travel prop tells a story
Placing the products on a suitcase frames them as travel essentials without needing extra copy.
- 03
Code makes the deal feel exclusive
A named promo code like STAY20 feels like an insider bonus and makes conversions easy to track.
- 04
Range shown at once
Showing four product types lets shoppers find the item they need and raises the chance of a multi-item basket.
Full creative breakdown
Who this ad targets
The ad targets value-conscious shoppers looking for reliable charging gear, especially travellers and commuters who need a power bank, fast charger and cable for trips. The suitcase suggests holiday or summer travel timing. It works well for warm audiences who have already visited the INIU store or Amazon listing, as well as deal hunters who respond to promo codes. Typical buyers are 20–45-year-old smartphone users who want good specs at a lower price than premium brands.
Copywriting analysis
The headline, 'INIU Limited-Time Bonus Savings', combines urgency ('Limited-Time') with a value word ('Bonus'), suggesting this discount stacks on top of existing prices. The subhead is concrete: 'Extra 20% off with code: STAY20'. The word 'Extra' again implies an additional saving. The code name STAY20 hints at a staycation or travel theme, matching the suitcase. 'Shop Now' is a clear, direct CTA. The weakness is that the headline is generic and brand-first; leading with the number, such as '20% off travel charging', would hit harder. There is also no end date, so 'limited-time' urgency is softer than it could be.
Visual design
The blue-grey gradient background is calm and lets the silver suitcase and black products stand out. The layout stacks text in the upper third and products in the lower half, which suits a vertical Stories placement. The teal CTA button and yellow starburst are the two accent colours and pull the eye from top to bottom. Products are shot at a slight angle with realistic shadows, and the phone's large clock adds a lively focal point.
How to adapt this template for your brand
- Pick a seasonal theme and find a simple prop that represents it, such as a suitcase for travel.
- Line up three to five bestsellers on or around the prop.
- Write a headline with urgency plus a subhead with the exact discount and code.
- Add a bright starburst badge repeating the discount over one of the products.
- Add a contrasting CTA button under the subhead and test adding an end date.
Tips for power banks ads on Meta
This 9:16 creative is built for Instagram and Facebook Stories and Reels. Keep the code legible in the middle of the screen and away from the top profile bar. Use it in retargeting campaigns for site visitors and cart abandoners, where promo codes convert best. Add the code and end date to the primary text too, and consider a countdown sticker in Stories to strengthen the limited-time message.
About this creative
This vertical ad from INIU promotes a limited-time sale with an extra 20% off using the code STAY20. The background is a soft blue-grey gradient, and the INIU logo sits in an outlined box at the top-left. The headline, 'INIU Limited-Time Bonus Savings', is centred in bold dark type, followed by 'Extra 20% off with code: STAY20' and a bright teal 'Shop Now' button. The lower half shows the product range lined up on top of a ribbed silver aluminium suitcase: a braided USB-C cable with an LED, a compact black wall charger, a power bank with a digital display, and a wireless charging stand with a phone showing a large '8:39' clock. A yellow starburst badge reading 'Extra 20% OFF' overlaps the stand to repeat the offer. The suitcase prop ties the sale to travel and suggests these are the essentials to pack. It is a classic offer-led ad with the discount repeated twice.
Meta ad · 338 × 600 · Power Banks
Power Bank Discount Ad: INIU Extra 20% Off
This INIU ad promotes a limited-time extra 20% discount on its charging range with the code STAY20. It is a vertical offer ad that places a power bank, charger, cable and wireless stand on a silver suitcase. Use it as a template for travel-season sales and promo-code campaigns.
Added
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Details
Ad copy
Primary text
Travel-ready charging, now for less. Get an extra 20% off INIU power banks, chargers, cables and wireless stands with code STAY20. Limited time only.
Description
Limited-time savings on INIU charging gear
On-image text
INIU | INIU Limited-Time Bonus Savings | Extra 20% off with code: STAY20 | Shop Now | Extra 20% OFF
Headline ideas for this template
- 1Pack your power for 20% less
- 2Travel charging essentials, extra 20% off
- 3Use STAY20 before it's gone
- 4Never run out of battery on holiday
- 5Your travel kit, now on sale
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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