Key takeaways
- Format: Portrait feature callouts with bold hook and product shot
- Best for: Telehealth weight loss and prescription medication offers
- Hook: Reverse psychology: DON'T TRY THIS… unless you want results
- Reuse it: Keep the warning hook and swap the four checkmarks for your benefits
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Pattern-interrupt headline
DON'T TRY THIS reads like a warning, which triggers curiosity and stops the scroll far better than a standard benefit headline.
- 02
Objection-busting checklist
Four short checkmarks tackle results, price, shipping and convenience in seconds, removing reasons not to click.
- 03
Tangible product
The realistic vial makes a digital telehealth service feel like a real, physical product you receive.
- 04
Price-lock promise
Same price forever speaks directly to fears of rising GLP-1 costs, a major pain point in this market.
Full creative breakdown
Who this ad targets
This ad targets US adults who want to lose a significant amount of weight and have heard about GLP-1 medications but find brand-name options expensive or hard to access. They likely tried diets before, prefer convenience over clinic visits and are price-sensitive. The 20+ lbs claim and price-lock language appeal to people comparing telehealth weight loss providers, making this a strong prospecting and retargeting creative for Meta audiences interested in weight loss and wellness.
Copywriting analysis
The copy relies on a reverse-psychology structure. "DON'T TRY THIS" creates tension, and "UNLESS YOU WANT" resolves it by turning the warning into a list of desires. The four benefits are short, parallel and scannable, each starting with a checkmark for quick reading. "To lose 20+ lbs" sets a concrete outcome, "Same price forever" addresses cost fears, "Free shipping" removes a small barrier, and "No doctor visits" sells convenience. The label copy, "Compounded Tirzepatide GLP-1/GIP" and "RX Only", adds medical credibility. Be careful: claims like no doctor visits and specific weight loss amounts can trigger platform and regulatory scrutiny for prescription drugs.
Visual design
The design splits into a text column on the left and a product shot on the right. The headline uses a heavy condensed sans-serif in navy, stacked over three lines for maximum impact. Benefits are set in a lighter, regular weight with checkmarks for contrast. The vial is rendered photo-realistically with soft shadows and reflections, matching the navy of the text. A monochrome light-blue background ties it together and feels clean, clinical and trustworthy.
How to adapt this template for your brand
- Keep the DON'T TRY THIS hook and replace the product with your own medication, supplement or service.
- Rewrite the four checkmarks around your top outcomes and objections.
- Swap the vial for a clean product render or packaging shot in your brand colors.
- Use a single-color background that matches your label color for a unified look.
- Check your claims against platform health policies and add required disclaimers before launch.
Tips for telehealth ads on Meta
On Meta, use this 4:5 version in Feed and a 9:16 crop with the hook at the top for Stories and Reels. Prescription drug and weight loss ads usually require LegitScript certification and must be targeted to adults 18+. Avoid before-and-after claims and wording that implies no medical oversight, as this can lead to rejection. Test the reverse-psychology hook against a direct benefit headline to measure its lift.
About this creative
This portrait creative from Trinity Meds promotes compounded tirzepatide, a GLP-1/GIP weight loss medication sold through telehealth. The left side is dominated by a huge, condensed navy headline, "DON'T TRY THIS", a classic pattern interrupt that sounds like a warning and makes people stop scrolling. A smaller line, "UNLESS YOU WANT", flips the warning into a promise and leads into four checkmark benefits: losing 20+ lbs, same price forever, free shipping and no doctor visits. Each benefit answers a common objection around results, cost creep, convenience and hassle. On the right, a realistic glass vial with a navy label and a silver cap carries the product name, a small "Weight Loss" tag and "RX Only", adding credibility and making the offer tangible. The soft light-blue background feels clinical yet calm. The brand name sits small in the bottom-right corner, letting the hook and benefits do the selling. It is a strong, direct-response layout for prescription weight loss.
Meta ad · 338 × 600 · Telehealth
Tirzepatide Weight Loss Ad Template with Feature Callouts
This telehealth ad sells compounded tirzepatide for weight loss using a reverse-psychology headline, four checkmark benefits and a clean vial product shot. The 4:5 portrait format suits Meta feeds. Use it as a template for prescription weight loss or any offer where a bold pattern-interrupt hook can lead into clear benefits.
Added
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Details
Ad copy
Primary text
Don't try this… unless you're ready to finally lose the weight. Compounded tirzepatide prescribed online, same price forever and shipped free to your door. See if you qualify today.
Description
Free shipping. Prescribed online.
On-image text
DON'T TRY THIS | UNLESS YOU WANT | ✓ To lose 20+ lbs | ✓ Same price forever | ✓ Free shipping | ✓ No doctor visits | Weight Loss | Compounded Tirzepatide GLP-1/GIP | RX Only | TRINITY MEDS
Headline ideas for this template
- 1Don't start a GLP-1 until you see this
- 2The weight loss shot with a price that never changes
- 3Lose 20+ lbs without the clinic waiting room
- 4Stop overpaying for GLP-1 medication
- 5Your weight loss plan, shipped free to your door
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
