Key takeaways
- Format: Text-led question hook with hand-drawn accents and minimal illustration.
- Best for: Local apps, communities and events targeting newcomers in a specific city.
- Hook: A yes-or-no question that names the viewer's exact city and life moment.
- Reuse it: Replace Boston with any city and run one version per market.
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Hyper-local relevance
Naming Boston makes the ad feel personal to anyone living there. Local references consistently stop the scroll better than generic messages.
- 02
Targets a life moment
Moving to a new city is when loneliness peaks and people actively look for friends. The ad meets them exactly at that moment.
- 03
Question invites a response
A direct question makes viewers answer in their heads. Those who say yes feel the ad was made for them.
- 04
Strangers implied visually
Two separated figures quietly show the idea of meeting someone new. The product concept is communicated without a single extra word.
Full creative breakdown
Who this ad targets
The ad targets people aged roughly 22 to 40 who have recently relocated to Boston for work, study or a fresh start. Many are young professionals, graduates, expats and remote workers without an existing social circle in the city. They feel isolated, want genuine connections beyond dating apps and are open to trying social experiences. Location targeting and recently moved audiences on Meta make this message especially precise.
Copywriting analysis
The copy is a single six-word question, and that restraint is the point. “Have you just moved to” identifies a life moment, while “Boston” identifies a place, so the message filters the audience before they even reach the logo. Questions are powerful hooks because they demand a mental answer. The ad deliberately leaves out what Timeleft is, which creates curiosity and pushes the explanation to the primary text and landing page. The risk is that viewers unfamiliar with the brand may not understand the offer, so supporting copy must clearly explain the dinner-with-strangers concept and the next step.
Visual design
The design is centred and typographic, with large cream uppercase letters on a muted, slightly textured teal background. Hand-drawn elements, the chalky arrow and pencil circle, give it a human, notebook-like warmth. The two flat figures in mustard and coral add colour accents and balance the layout on both sides. Plenty of negative space keeps it calm. The small lowercase logo at the bottom reinforces a friendly, understated brand.
How to adapt this template for your brand
- Choose the life moment your product solves, such as moving or starting university.
- Write it as a short yes-or-no question that names the city.
- Circle or underline the city name with a hand-drawn stroke.
- Add two simple figures or icons that hint at the product idea.
- Duplicate the design for each city and run them as separate ad sets.
Tips for apps & subscriptions ads on Meta
On Meta, combine this creative with location targeting for Boston and life-event audiences such as recently moved. Create a version for each city you operate in and compare performance. Keep the primary text explanatory, since the image does not describe the product. On TikTok, film a short video of someone saying they just moved and showing their first Timeleft dinner. For Stories, keep the question high in the frame.
About this creative
This square ad for Timeleft, the app that matches strangers for dinner, is built around a single question in large cream uppercase type on a textured teal background: “Have you just moved to Boston?” The word “Boston” sits on its own line and is circled with a loose, hand-drawn pencil scribble, making the city the focal point. A rough chalk-style arrow at the top curves down toward the text, adding a playful, handmade feel. On either side, two flat, pictogram-like figures, one mustard and one coral, stand apart from each other, visually suggesting two strangers who have not met yet. The lowercase “timeleft.” wordmark sits at the bottom centre. There is no product shot, feature list or offer. The ad relies entirely on targeting relevance: if you are new in Boston, it speaks directly to you. Its simplicity makes it easy to localise for any city.
Meta ad · 1200 × 1200 · Apps & Subscriptions
Timeleft City Question Hook Ad Template
This square ad from Timeleft, the app that sets up dinners with strangers, asks one direct question: have you just moved to Boston? Hand-drawn elements and two simple figures hint at meeting new people. Use it as a template for local, community or event apps targeting newcomers.
Added
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Details
Ad copy
Primary text
New city, no friends yet? Every Wednesday, Timeleft matches you with five strangers for dinner based on your personality. Book your seat and meet your new crew in Boston.
Description
Meet new people every Wednesday
On-image text
HAVE YOU JUST MOVED TO BOSTON? | timeleft.
Headline ideas for this template
- 1New in Boston? Meet 5 Locals
- 2Make Friends in Your New City
- 3Dinner With Strangers This Wednesday
- 4Boston Feels Bigger Alone
- 5Your First Friends in Boston
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
