Key takeaways
- Format: Hyperlocal callout ad with a question headline and highlighted neighborhood names.
- Best for: Local events, community apps, meetups and city-based services.
- Hook: “Hey Philly!” plus real neighborhood names makes viewers feel personally addressed.
- Reuse it: Swap the city and neighborhoods for each geo-targeted ad set.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Hyperlocal personalisation
Naming the city and specific neighborhoods makes the ad feel written for the viewer, boosting relevance and stop rate.
- 02
Question taps a real need
Asking if you want to meet new people speaks directly to adult loneliness without sounding sad or clinical.
- 03
Concrete, recurring ritual
“Every Wednesday” turns an abstract idea into a fixed, easy-to-plan habit.
- 04
Intriguing concept
“Dinner with strangers” is slightly daring and curiosity-driven, which encourages clicks.
Full creative breakdown
Who this ad targets
The ad targets young professionals and adults, roughly 25–45, living in Philadelphia’s Center City and South Philly – especially people who recently moved, work remotely or whose friend groups have shrunk. They are open to new experiences, enjoy eating out and want to meet people in real life rather than through dating or social apps. The friendly illustration keeps it welcoming for people who might feel nervous about meeting strangers.
Copywriting analysis
The copy reads like a friendly neighbour starting a conversation. “Hey Philly!” is informal and attention-grabbing. The headline is a yes-question – “Looking to meet new people in…” – that invites self-identification. Highlighting “Center City / South Philly” makes the targeting visible and reinforces relevance. The second section moves from problem to solution with a clear action: sign up for a dinner with strangers every Wednesday. Bold emphasis on “dinner with strangers” and “Wednesday” lets skimmers grasp the offer instantly. The exclamation marks keep the tone upbeat and low-pressure.
Visual design
A two-tone layout uses a dark teal card on top and a lighter slate-blue band below, separating the question from the call to action. Cream line art keeps the illustration minimal and on-brand. The white highlight box, slightly rotated, adds a handmade, sticker-like energy and pulls the eye to the neighborhood names. A hand-drawn underline adds warmth. Bold rounded sans-serif type is highly readable on mobile, and the script-style logo adds personality at the bottom.
How to adapt this template for your brand
- Duplicate the ad per city and replace the greeting, e.g. “Hey Austin!”
- Insert the real neighborhoods you serve into the highlight box.
- Phrase the headline as a yes-question about the need your product solves.
- State your recurring day or time slot clearly in the CTA line.
- Use a simple line illustration of people interacting and keep the palette to two tones.
Tips for apps & subscriptions ads on Meta
On Meta, use tight location targeting that matches the neighborhoods named on the image so the copy stays accurate. Create one ad set per city or district with the localised creative. Interest targeting around dining, new movers and social activities works well. Launch early in the week so sign-ups land before Wednesday. Test Stories versions with a stronger arrow or sticker pointing to the sign-up link.
About this creative
This Timeleft creative is built around a hyperlocal callout. On a deep teal background, a cream line illustration shows a smiling man and woman holding coffee cups and chatting, suggesting an easy, friendly first meeting. Below them, a light uppercase greeting – “Hey Philly!” – leads into a bold rounded headline: “Looking to meet new people in”, underlined with a hand-drawn stroke. The key line, “Center City / South Philly”, sits in dark teal on a slightly tilted white highlight box, making the neighborhoods the visual centrepiece. The question ends with “neighborhoods?” before the layout shifts to a lighter slate-blue band. There, white copy with bold emphasis invites viewers to “Sign up for a dinner with strangers every Wednesday!”, and the Timeleft wordmark sits at the bottom. The ad tackles loneliness and the difficulty of making friends as an adult, and its specific city and day make the offer feel real, close and easy to commit to.
Meta ad · 1200 × 1200 · Apps & Subscriptions
Social App Ad Example: Timeleft’s “Hey Philly!” Callout
This Timeleft ad calls out Philadelphia by name and highlights two neighborhoods to invite locals to a weekly dinner with strangers. A line illustration of two people chatting sets a friendly tone. It is a great template for local events, community apps and any brand using hyperlocal targeting.
Added
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Details
Ad copy
Primary text
New to the city or just want to widen your circle? 🍽️ Every Wednesday, Timeleft matches you with 5 strangers for dinner at a local restaurant in Center City and South Philly. Book your seat, show up, make new friends.
Description
Meet new people in Philly.
On-image text
HEY PHILLY ! | Looking to meet new people in | Center City / South Philly | neighborhoods? | Sign up for a dinner with strangers every Wednesday! | timeleft.
Headline ideas for this template
- 1Philly, your next friends are at dinner
- 26 strangers, 1 table, every Wednesday
- 3New in Philly? Grab a seat
- 4Make friends over dinner this week
- 5Meet your neighbours, not your phone
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
