Key takeaways
- Format: Offer-led product shot with stacked badges for benefits, freebie and promo code.
- Best for: Limited flavor drops, brand collabs and DTC drink or supplement launches.
- Hook: A famous candy brand plus a mystery discount code creates instant curiosity.
- Reuse it: Swap in your product pack, two benefit badges, a freebie and your own code.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Collab borrows recognition
The PEZ logo and candy pieces give an instantly familiar reference point, so shoppers know the taste before they read a word.
- 02
Mystery discount drives action
A code with an unknown discount is more intriguing than a fixed percentage, and it makes the ad trackable.
- 03
Scarcity on three levels
Limited run, a numbered series and leaves shop when gone all push people to buy now instead of later.
- 04
Colour equals flavour
The all-blue palette visually communicates blue raspberry and makes the creative stand out in a busy feed.
Full creative breakdown
Who this ad targets
This ad targets young adults and Gen Z shoppers who buy flavored energy and loaded tea drinks, especially fans of candy flavors and collectible drops. It speaks to people who want a functional boost without giving up fun, so protein and collagen claims sit next to a candy brand. Existing customers who follow the Loaded Legends series are a core audience, as are sticker and merch collectors who enjoy limited editions.
Copywriting analysis
The copy is short and modular, which suits a busy layout. The headline is just the flavor name, letting the collab and colour do the selling. Benefit badges use compact, factual claims: 5g protein plus collagen and natural flavors and colors reassure health-conscious buyers. The freebie line, limited edition sticker included, adds perceived value without discounting. The strongest line is the CTA badge: use code PEZ for a mystery discount. It is direct, memorable and tied to the collab partner. The footer closes with layered scarcity, numbering the release as Loaded Legends #7 and stating it leaves the shop when gone, which encourages immediate purchase.
Visual design
The layout is built around a large, slightly angled pack shot that occupies the centre and left. Rounded dark-blue badges with white type create a consistent system for every message. The frosted raspberries and PEZ tablets add texture and flavor cues, while the sticker artwork on the right shows the freebie rather than just describing it. A monochrome blue palette keeps it cohesive, and the bold outlined headline gives a playful, candy-like feel.
How to adapt this template for your brand
- Pick one limited product or flavour and give it a bold name headline.
- Shoot or render the pack on a bed of its key ingredient for flavour cues.
- Add two short benefit badges with your strongest claims.
- Show the freebie visually and add a large promo-code badge.
- Finish with a footer strip that stacks scarcity messages.
Tips for energy drinks ads on Meta
On Meta, this layout works best in 4:5 for feed and can be cropped to 1:1, so keep the pack and code badge inside the centre safe area. For Stories and Reels, move the code badge higher to avoid the bottom UI. Use the promo code in the primary text as well, so people can copy it. Run a version without the code for retargeting, and a countdown-style variant near the end of the drop window.
About this creative
This creative from The Loaded Tea Shop promotes Sour Blue Razz, a limited flavor made in collaboration with PEZ Candy Sours. A single-serve functional energy stick sits in the centre, tilted slightly, on a bed of frosted blue raspberries and scattered PEZ candies. The headline Sour Blue Razz is set in chunky white bubble letters with a dark blue outline in the top left. Two rounded dark-blue badges call out 5g protein plus collagen and natural flavors and colors. On the right, a die-cut sticker artwork is shown with the message that a limited edition sticker is included. Below it, a large badge tells shoppers to use code PEZ for a mystery discount. A footer strip reinforces scarcity: limited flavor run, Loaded Legends #7, leaves shop when gone. The whole image is monochrome blue, which matches the flavor and makes the white type pop. It is a classic drop announcement built for social feeds.
Meta ad · 338 × 600 · Energy Drinks
Sour Blue Razz Energy Drink Ad Template with Promo Code
This energy drink ad from The Loaded Tea Shop promotes a limited PEZ collab flavor, Sour Blue Razz. It is an offer-led creative that stacks a promo code, a free sticker and protein callouts around a hero pack shot. Use it as a template for drops, collabs and limited-edition flavor launches.
Added
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Details
Ad copy
Primary text
Loaded Legends #7 just dropped 💙 Sour Blue Razz, made with PEZ Candy Sours. 5g protein + collagen, natural flavors and colors, and a limited edition sticker in every order. Use code PEZ at checkout for a mystery discount. Once it's gone, it's gone.
Description
Use code PEZ for a mystery discount
On-image text
Sour Blue Razz | 5g Protein + Collagen | Natural Flavors & Colors | Limited Edition Sticker Included | Use code PEZ for a mystery discount | Loaded Legends #7 – Limited Run | the loaded tea shop | PEZ Sour Blue Razz | Collagen + Protein Energy Boost | Functional Energy Stick | 5g Protein + Collagen per stick | Plant Based Natural Flavors and Colors | Net Wt 0.51 oz (14.5g) | PEZ Candy Sours Sour Blue Razz | Limited flavor run • Loaded Legends #7 • Leaves shop when gone
Headline ideas for this template
- 1Sour Blue Razz is here, but not for long
- 2Candy flavor, real protein boost
- 3Use code PEZ for a mystery discount
- 4Loaded Legends #7: grab it before it's gone
- 5Free collector sticker with every order
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
