Key takeaways
- Format: Result photo, product trio and a large discount headline with code.
- Best for: Beauty and haircare brands running sitewide sales or bundle promos.
- Hook: A big '30% OFF' in elegant serif type grabs attention without looking cheap.
- Reuse it: Pair a hero result photo with your products and a clear code.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Discount reads instantly
The 30% figure is the largest element, so the offer is understood in under a second.
- 02
Shows the result
The glossy, polished bun demonstrates what the products help achieve.
- 03
Premium, not cheap
Serif type, gold accents and a cream palette keep the sale feeling upscale.
- 04
Clear code and scope
'All kits & duos' and 'SiteWide' plus the code remove any confusion about how to redeem.
Full creative breakdown
Who this ad targets
Women aged 25–45 who invest in salon-quality haircare and want healthy, shiny, manageable hair. They follow beauty creators, care about clean ingredients and premium packaging, and are motivated by a good deal on bundles. Existing customers and past site visitors are prime targets, as well as gift buyers during holiday sales. The sleek bun appeals to people looking for polished, low-effort styles.
Copywriting analysis
The copy follows a clean offer hierarchy: discount ('30% OFF'), scope ('All Kits & Duos'), reach ('SiteWide') and mechanism ('CODE: ESSENTIAL30'). Each line is short and scannable. The code includes the brand name and discount, which makes it easy to remember. Product labels add context about what's in the range. There is no deadline on the image, which keeps it evergreen but may reduce urgency; adding an end date in the primary text helps.
Visual design
A cream background and rounded photo frame create a soft, spa-like look. The rear-view hair photo occupies the left two-thirds and forms the emotional anchor. On the right, a typographic stack in deep teal with gold highlights creates hierarchy and luxury. The three product containers, in clear, amber and lilac, overlap the frame edge for depth. The spaced URL at the bottom adds a refined finishing touch.
How to adapt this template for your brand
- Choose a hero photo that shows the end result of using your product.
- Set your discount figure as the largest text, using a premium typeface.
- Add the scope of the offer and a memorable promo code beneath it.
- Place two or three product shots overlapping the photo edge for depth.
- Add your URL and keep the palette consistent with your brand.
Tips for beauty & skincare ads on Meta
On Meta, use this for retargeting and sale-period campaigns; add a deadline in the primary text to create urgency. Use a dynamic product ad set alongside it for site visitors. On Google, use the image in Performance Max and add the promo code in a promotion extension. Test a version with 'Ends Sunday' on the image against this evergreen version.
About this creative
A square promotional ad for Essential Hair on a cream background. The left side features a rounded-corner photo panel showing the back of a woman's head and bare shoulders, her highlighted brunette hair styled in a sleek, polished low bun with a few loose strands, plus minimalist silver bar earrings. The URL 'essentialhair.com' runs beneath the photo in widely spaced dark-teal letters. On the right, an elegant serif headline reads '30% OFF', with the zero in gold and the rest in deep teal. Below, 'All Kits & Duos' appears in a sans-serif, followed by 'SiteWide' in gold serif and 'CODE: ESSENTIAL30'. In the bottom-right corner, three products overlap the photo edge: a clear Moisturizing Shampoo bottle, an amber Conditioning Duo bottle with a sage cap, and a lilac Styling Balm jar. The restrained palette feels premium, so the discount reads as an exclusive event rather than a clearance sale.
Meta ad · 1200 × 1200 · Beauty & Skincare
Haircare Ad Template: 30% Off Discount Code Ad
This square haircare ad promotes 30% off all kits and duos with a clear promo code. A clean photo of a polished low bun showcases the result, while three products sit in the corner and a large serif discount headline does the selling. It is a tidy template for beauty promotions.
Added
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Details
Ad copy
Primary text
Treat your hair to the full routine. Get 30% off all kits and duos sitewide with code ESSENTIAL30. Limited time only.
Description
Use code ESSENTIAL30 sitewide.
On-image text
30% OFF. All kits & duos. SiteWide. CODE: ESSENTIAL30. essentialhair.com. Moisturizing Shampoo 15 oz / 250 ml. Conditioning Duo 30 oz / 150 ml. Styling Balm 7 oz / 210 ml.
Headline ideas for this template
- 1Your full hair routine, 30% off.
- 2Salon-smooth hair for less.
- 3Bundle up and save 30%.
- 4Kits & duos: 30% off sitewide.
- 5Glossy hair, smart savings.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
