Key takeaways
- Format: Mass tort eligibility ad with case-file visuals.
- Best for: Law firms and claims lead-gen campaigns.
- Hook: Naming conditions parents fear and linking them to a cause.
- Reuse it: Use labelled case files for the harms and a bold eligibility button.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Case files signal a legal claim
Folder tabs instantly frame the issue as documented evidence, hinting there is a case to be made.
- 02
Recognisable platform icons
A row of familiar app icons tells parents at a glance which products are involved.
- 03
Compensation as the offer
Bolding 'Compensation' gives a clear, tangible reason to act beyond awareness.
- 04
Urgent colour and arrows
Red, yellow and downward arrows create urgency and point straight at the CTA.
Full creative breakdown
Who this ad targets
The ad targets US parents and guardians, typically aged 30 to 55, of teenagers or young adults who have experienced mental health struggles they connect to social media use. These parents may already have seen news about lawsuits against social platforms and are looking for accountability or financial support for treatment costs. The ad aims to qualify them quickly and move them into a free case review with the law firm.
Copywriting analysis
The copy follows a standard mass tort formula: name the harm, name the cause, name the remedy, then ask for action. The folder labels list the harms in single words, which are heavy and emotionally charged. 'Caused by social media' asserts the link in a direct, almost headline-news tone. The navy banner carefully hedges with 'may be available', a common compliance phrasing for legal advertising. 'Check eligibility' is a soft, low-commitment CTA that feels like a quiz rather than signing up for a lawsuit. The sensitive subject matter means tone and claims must be reviewed carefully for platform and bar-association rules.
Visual design
The design is loud and high-contrast, with a deep red base, white and yellow display type and a navy banner. Realistic folder tabs and a paperclip add a tactile, documentary feel. Heavy all-caps sans-serif type maximises legibility at small sizes. Platform icons in black circles create a neat horizontal rhythm. The yellow CTA with arrows at the bottom acts as the visual endpoint. It's busy but very scannable, a hallmark of direct-response legal creatives.
How to adapt this template for your brand
- List the specific harms or issues covered by your claim on folder tabs.
- State the cause in a large two-line headline with a highlight colour.
- Add recognisable icons or products linked to the claim.
- Include a hedged compensation line that meets legal ad rules.
- End with a bold 'Check eligibility' button and arrows.
Tips for legal services ads on Meta
Legal and claims ads on Meta face extra scrutiny, and ads mentioning self-harm or mental health may be restricted or need careful wording. Avoid implying the viewer or their child has a condition, and frame copy around eligibility. Follow local attorney advertising rules, including disclaimers. Use instant forms or a short quiz landing page to qualify leads. Monitor comments closely, as sensitive topics can attract emotional responses.
About this creative
This square legal ad is built around a stack of manila-style file folders photographed at an angle, with a paperclip holding them together. Three folder tabs carry dark red bold labels for mental health conditions. The folders sit on a deep red panel that fills the lower two-thirds. Large white bold capitals read 'Caused by', with 'Social media' below in bright yellow. Underneath is a row of seven black circular icons for messaging, social and video platforms. A navy banner states that if your child was affected, compensation may be available, with 'Compensation' in bold. The bottom is a yellow pill button with downward arrows on both sides and 'Check eligibility' in heavy navy type. A tiny 'J&C' mark appears in the bottom-left corner, likely the law firm. The red, yellow and navy palette is loud and urgent, typical of claims advertising.
Meta ad · 338 × 600 · Legal Services
Social Media Harm Lawsuit Ad Template: Check Eligibility
This legal lead-generation ad targets parents whose children may have been affected by social media use. It uses case-file folder tabs labelled with mental health conditions, a row of platform icons and a bold yellow eligibility CTA. It's a classic mass tort format you can study for any claims or compensation campaign.
Added
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Details
Ad copy
Primary text
Has your child struggled with anxiety, depression or self-harm after heavy social media use? Families across the US are taking action against the platforms. If your child was affected, you may be entitled to compensation. Check your eligibility today – it's free and confidential.
Description
Free, confidential eligibility check
On-image text
Self-harm | Depression | Anxiety | Caused by social media | If your child was affected, compensation may be available | Check eligibility | J&C
Headline ideas for this template
- 1Did social media affect your child's mental health?
- 2Families are seeking compensation – see if you qualify
- 3Social media harm claims: free eligibility check
- 4Hold social platforms accountable
- 5Find out if your family has a claim
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
