Key takeaways
- Format: Native ChatGPT screenshot used as a third-party AI recommendation.
- Best for: Products that answer a clear 'what's the best…' question in their category.
- Hook: A real-sounding user question to ChatGPT about the best smartwatch.
- Reuse it: Screenshot an AI chat asking the best product for your use case with your brand as the answer.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Neutral authority
An AI answer feels unbiased, so the recommendation carries more weight than brand claims.
- 02
Mirrors buyer behavior
Many shoppers already ask AI tools for advice, so the format feels familiar and relevant.
- 03
Two needs in one question
Health tracking plus personal style perfectly matches the product's positioning.
- 04
Native look
The app UI blends into feeds and avoids looking like an ad.
Full creative breakdown
Who this ad targets
This ad targets tech-savvy adults aged 25 to 50 who use AI assistants for product research and compare options before buying. It speaks to shoppers who want a smartwatch for health data but don't want a sporty or gadget look, including professionals and watch fans. It also reaches people who trust independent reviews and comparison content over brand advertising. The French interface suggests the creative was made for France but adapted for English-speaking markets.
Copywriting analysis
The copy is entirely in the screenshot. The user question bundles two key purchase criteria, health tracking and personal style, which happen to be Withings' main selling points. The AI answer repeats both criteria and uses bold for "health tracking" and "Withings ScanWatch Nova", guiding the eye to the brand. The phrase "is the best option" is a strong superlative coming from a third party, which the brand could not easily claim itself. The slightly imperfect user grammar makes the exchange feel real rather than scripted.
Visual design
The design copies the ChatGPT mobile interface in light mode: white background, grey user bubble on the right, black body text, the menu and edit icons at the top and the input bar at the bottom. Two grey product cards show the watches on clean backgrounds, adding visual interest and product recognition. There is no added branding or color, which keeps the screenshot authentic. The layout is text-first and highly readable on mobile.
How to adapt this template for your brand
- Write a natural user question that combines the two main reasons people buy your product.
- Create or capture an AI assistant answer that names your product as the best option.
- Include product images in the answer for instant visual recognition.
- Keep the interface authentic, with icons and input bar visible, and no extra logos.
- Check AI platform trademark rules and make sure the answer reflects a real response.
Tips for smartwatches ads on Meta
AI recommendation screenshots work well on Instagram and Facebook Feed as native, top-of-funnel ads. Make sure the screenshot reflects a genuine AI response to avoid misleading claims, and check platform rules on using third-party brand interfaces. Localize the UI language to each market; here the French input bar should be swapped for English in US campaigns. Pair with primary text that adds a short product benefit. Not ideal for Google Display due to the text density.
About this creative
This Withings creative taps into the way people now research products: by asking an AI assistant. The image is a screenshot of the ChatGPT mobile app. A user bubble asks, "What is the best smartwatch to track my health data and matching my personal style?" with a slight grammar slip that keeps it authentic. Below, the AI response states that if health tracking is your top priority and you want the watch to fit your style, the Withings ScanWatch Nova is the best option, with key words set in bold. Two product cards follow, showing the ScanWatch Nova with a black dial and black bezel and another with a blue dial and blue bezel, both on steel bracelets. The input field at the bottom reads "Demander à ChatGPT", revealing a French interface. There is no Withings logo or branding outside the answer. The ad works as a modern testimonial: instead of a customer review, a trusted, seemingly neutral AI tool gives the recommendation.
Meta ad · 338 × 600 · Smartwatches
Withings ScanWatch Nova Ad: The ChatGPT Recommendation
This Withings ad is a ChatGPT mobile screenshot where a user asks for the best smartwatch for health tracking and style, and the answer names ScanWatch Nova with two product images. It's a native, AI-endorsement testimonial format that works for any product that ranks well in AI answers.
Added
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Details
Ad copy
Primary text
We asked ChatGPT for the best smartwatch to track health data and match your personal style. The answer: Withings ScanWatch Nova. Medical-grade health tracking in a classic dive watch design.
Description
Health tracking that matches your style.
On-image text
What is the best smartwatch to track my health data and matching my personal style ? | If health tracking is your top priority and you want the watch to fit your personal style, the Withings ScanWatch Nova is the best option: | Demander à ChatGPT
Headline ideas for this template
- 1Even ChatGPT picks ScanWatch Nova
- 2We asked AI for the best health smartwatch
- 3The AI-approved smartwatch for style and health
- 4Best smartwatch for health and style? Ask ChatGPT.
- 5Health tracking that matches your style
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
