Key takeaways
- Format: Lifestyle photo with question headline, arrow and floating data cards.
- Best for: Products that solve a side effect or gap created by a trending treatment.
- Hook: "On a GLP-1?" – a direct audience callout that self-selects viewers.
- Reuse it: Ask your audience question in the headline and show the result as data cards.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Audience callout
Starting with "On a GLP-1?" instantly filters and grabs the right people in the feed.
- 02
New problem, clear solution
It names a real concern – muscle loss during rapid weight loss – and shows how to monitor it.
- 03
Reassuring data
Muscle up and fat down in small, believable numbers shows the ideal outcome.
- 04
Relatable person
A smiling, real-looking woman at home feels approachable rather than a fitness model.
Full creative breakdown
Who this ad targets
This ad targets US adults aged 35 to 65 currently using or considering GLP-1 medications such as semaglutide or tirzepatide for weight loss. Many have read that these drugs can cause muscle loss and want a simple way to check they're losing fat, not strength. It especially fits women in midlife, who appear in the creative, and people working with doctors or coaches who want data at home. The lbs units confirm a US market focus.
Copywriting analysis
The copy is short and works as a question plus instruction. "On a GLP-1?" in a handwritten font feels personal, like a note from a friend, and qualifies the audience instantly. "Protect your muscle mass" turns a worry into an action and positions the scale as a protective tool. The data cards add proof without words: "+0.2 lbs" muscle and "-0.4 lbs" fat are small, realistic changes that feel honest. The ad avoids medical claims about the drug itself, staying compliant while riding the trend.
Visual design
The photo is a bright, natural home scene shot at eye level, with the woman centered and full-body, making the scale visible at her feet. A thick indigo swoosh and a white curved arrow add movement and guide the eye from headline to person. The frosted glass cards on the right echo app UI and add a tech layer. The warm wood floor and soft daylight keep it inviting. The logo and disclaimer anchor the lower left.
How to adapt this template for your brand
- Write a question headline that calls out your exact audience, like "On a [trend]?".
- Follow with a short benefit line that names the problem your product protects against.
- Photograph a relatable person using the product in a real home setting.
- Add two floating data cards showing a positive, believable result.
- Use an arrow or swoosh to connect headline and person, and add required disclaimers.
Tips for weight loss ads on Meta
Question-callout ads work well on Meta with broad targeting because the copy filters the audience. Be careful with health-related ad policies: avoid implying the viewer has a condition in primary text, and keep disclaimers visible. Test versions naming GLP-1 versus "losing weight fast". On Instagram Stories, move the data cards lower. Use landing pages with GLP-1 specific content for better conversion.
About this creative
This Withings creative goes straight for a fast-growing audience: people taking GLP-1 medications for weight loss. The handwritten-style headline "On a GLP-1?" sits in the top right, followed by "Protect your muscle mass" in clean sans-serif type. A curved arrow points from the text to a smiling woman with curly hair, wearing a black T-shirt and shorts, standing barefoot on a Withings smart scale while holding its handle with both hands. The setting is a bright, real-looking living room with parquet floors, a sofa, plants and a window with a city view that includes the Seattle Space Needle. A bold indigo swoosh cuts across the frame. Two frosted glass cards float on the right: Muscle +0.2 lbs with a green up arrow and Fat -0.4 lbs with a blue down arrow. The Withings logo sits bottom left, with a medical disclaimer below. The ad translates a medical concern into a simple, visual and reassuring home routine.
Meta ad · 338 × 600 · Weight Loss
Withings GLP-1 Ad: "Protect Your Muscle Mass"
This Withings ad speaks directly to GLP-1 users with a question headline and a lifestyle photo of a woman on her smart scale at home. Floating cards show muscle up and fat down. It's a template for products that solve a new problem created by a trending treatment or behavior.
Added
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Details
Ad copy
Primary text
On a GLP-1? Losing weight fast can also mean losing muscle. A Withings smart scale shows you more than your weight – it tracks muscle mass and fat separately, so you can see you're losing the right kind of weight and protect your muscle along the way.
Description
Track muscle and fat separately at home.
On-image text
On a GLP-1? | Protect your muscle mass | Muscle +0.2 lbs | Fat -0.4 lbs | WITHINGS | Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read or understood through the use of this device.
Headline ideas for this template
- 1On a GLP-1? Don't lose your muscle
- 2Lose the fat, not the strength
- 3Make sure it's fat you're losing
- 4Weight loss you can actually see
- 5Track muscle while the pounds drop
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
