Key takeaways
- Format: Lifestyle photo of a calm user checking app results next to the product.
- Best for: Connected health and fitness devices where the app experience is part of the value.
- Hook: 'Vá além do peso' reframes the scale from a judgement number into deeper insight.
- Reuse it: Test the same lifestyle creative with and without a top category banner to measure clarity versus mood.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Reframes the scale
'Go beyond weight' moves the conversation from a single number to body composition, a more positive motivation.
- 02
Calm, aspirational mood
Soft natural light, neutral clothing and a relaxed smile make tracking feel like self-care, not pressure.
- 03
App shown in use
The woman looking at her phone with the scale beside her explains the connected experience without words.
- 04
Category named upfront
The 'Balança de bioimpedância' banner tells cold viewers what is being sold before they spot the scale in the photo.
Full creative breakdown
Who this ad targets
The ad targets Brazilian women and men aged roughly 25 to 50 focused on wellness, fitness or body recomposition who want more insight than weight alone. It speaks to people following training or nutrition plans, app users who track health data, and those who feel discouraged by traditional scales. The calm home setting also appeals to buyers who see health tracking as part of a balanced, mindful lifestyle.
Copywriting analysis
Two short headline lines carry the message. 'Vá além do peso' is an invitation and a reframe: it acknowledges the scale but promises more, avoiding weight-loss language that can feel negative or be restricted on platforms. 'Confie no que você mede' adds the accuracy promise shared with the clinical-proof ads. On the left, the stacked campaign tagline 'Escolha confiança. Escolha OMRON Connect 2' plus the model code supports product search. There is no discount or urgency; the copy relies on aspiration and brand trust, which suits an upper-funnel lifestyle placement.
Visual design
A deep navy background frames a large rounded-corner photo on the right, letting warm natural tones contrast with the cool brand colour. The woman sits on a light floor near a bright window, wearing beige loungewear, with the black Connect 2 scale in the lower right. The headline sits in white across the top, with bold and light weights for hierarchy. Stacked tagline text on the left, logo bottom left and teal and blue squares bottom centre complete the system.
How to adapt this template for your brand
- Shoot or source a lifestyle photo of your target user relaxed at home, using your app next to the product.
- Place it in a large rounded frame on one side of a dark brand-colour background.
- Write a short reframing headline that shifts focus from the problem to a better outcome.
- Add your trust or accuracy line as a second headline row.
- Add a spaced uppercase category banner at the top and A/B test it against the version without.
Tips for medical devices ads on Meta
This performs best as upper-funnel content in Meta Feed and Instagram. Meta restricts ads that imply negative self-perception about weight, so the 'beyond weight' angle is a safer choice; keep primary text on composition data and wellbeing, not weight loss. Exclude under-18s. Create a 9:16 version with the headline above the image for Reels and Stories, and retarget engagers with the clinical-proof square ad.
About this creative
This portrait Omron Brazil ad is a variant of the Connect 2 lifestyle creative with one key addition: a spaced-out uppercase banner at the very top reading 'Balança de bioimpedância', naming the product category before anything else. Below it, a bold line says 'Vá além do peso', followed by the larger light-weight headline 'Confie no que você mede'. A large rounded photo on the right shows a smiling woman sitting on a sunlit floor in beige loungewear, looking at her phone, with the black Omron Connect 2 scale on the floor beside her. A hanging towel and green plant create a calm, spa-like home atmosphere. On the left, stacked white text reads 'Escolha confiança. Escolha OMRON Connect 2 HBF-270T1'. The Omron logo sits bottom left with teal and blue rounded squares at the bottom. This version makes the product category explicit, which helps cold audiences who may not notice the scale in the photo.
Meta ad · 338 × 600 · Medical Devices
Omron Connect 2 Bioimpedance Scale Ad – Lifestyle with Category Banner
This Omron ad is a variant of the Connect 2 lifestyle creative, adding a 'Balança de bioimpedância' banner above the headline. A woman checks her body composition on her phone next to the scale. Compare it with the version without a banner to see how naming the category upfront changes clarity.
Added
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Details
Ad copy
Primary text
Vá além do peso. A balança de bioimpedância OMRON Connect 2 mede gordura corporal, massa muscular, gordura visceral e mais, e envia tudo para o app OMRON Connect. Confie no que você mede. Escolha OMRON.
Description
Composição corporal no seu celular.
On-image text
BALANÇA DE BIOIMPEDÂNCIA | Vá além do peso. | Confie no que você mede. | ESCOLHA CONFIANÇA. ESCOLHA OMRON Connect 2 HBF-270T1 | OMRON
Headline ideas for this template
- 1Mais do que um número na balança
- 2Conheça sua composição corporal de verdade
- 3Seu progresso, direto no celular
- 4Gordura, músculo e mais em segundos
- 5Vá além do peso com OMRON Connect 2
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
