Key takeaways
- Format: Feature callouts combining a validation badge, product labels, app mockup and a CTA button.
- Best for: Health and fitness devices competing on accuracy against cheaper look-alike products.
- Hook: The challenge 'Não basta medir. É preciso comprovar' that questions every other scale.
- Reuse it: Lead with a proof claim, add a credibility badge and a citation, then show the product range.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Proof beats promises
Citing comparison with MRI and DEXA, with a DOI in the footnote, turns a vague accuracy claim into verifiable evidence.
- 02
A badge that reads in a second
The 'Precisão clínica validada' seal works like a quality stamp, communicating authority before anyone reads the body copy.
- 03
Range on one canvas
Showing an entry smart scale and an advanced hand-grip model lets buyers self-select without needing two ads.
- 04
Clear next step
The coral 'Compre agora' button is the only warm colour on the page, so the action stands out immediately.
Full creative breakdown
Who this ad targets
This ad targets Brazilian adults tracking weight loss, fitness or general health who want more than the number on a regular scale, such as body fat, muscle mass and visceral fat. It especially speaks to sceptical, research-minded buyers who have seen cheap smart scales give inconsistent readings. Gym-goers, people following a nutritionist's plan and app-oriented health trackers are all in scope, along with consumers comparing scales before purchase.
Copywriting analysis
The copy is built as a logical argument. The banner names the category, then the subhead sets up a problem: measuring isn't enough, you need proof. The large headline 'Confie no que você mede' resolves it with an emotional promise of trust. The right column supplies the evidence: precision compared to clinical reference exams, with superscript footnotes pointing to the study. This layering lets skimmers get the message from the headline while detail-seekers find the proof. 'Compre agora' is direct and urgent. The closing 'Escolha Confiança. Escolha OMRON.' reuses the campaign line, tying this conversion-focused ad back to the broader brand platform.
Visual design
Deep navy fills the top and right, framing a light grey gradient panel where the products sit, which makes the black and grey scales read clearly. Typography mixes bold short lines with a large light-weight headline for hierarchy. The blue badge and teal-coral shapes behind it add colour, while the coral button is the strongest accent. The phone mockup with a blue app tag bottom left shows the digital ecosystem. Logo and tagline sit bottom right with a small grey footnote along the bottom edge.
How to adapt this template for your brand
- Open with a short challenge line that questions how competitors' products perform.
- Add a large headline that turns the challenge into a trust promise.
- Place a validation badge or certification seal next to the product image.
- Label each product in the range and add your app or ecosystem mockup if relevant.
- Cite your study in a footnote and finish with one high-contrast CTA button.
Tips for medical devices ads on Meta
This square format suits Meta Feed and right-column placements; the dense text works best in Feed where people stop to read. Meta may flag weight-related ads, so keep primary text focused on body composition and accuracy rather than weight loss promises or before/after implications. Link to a landing page that hosts the full study. For Google Display, create a simpler version with the badge, headline and CTA only.
About this creative
This square Omron Brazil ad promotes the brand's bioimpedance (body composition) scales. A spaced-out uppercase banner at the top reads 'Balanças de Bioimpedância'. Beneath it, a bold line states 'Não basta medir. É preciso comprovar' (measuring isn't enough, you have to prove it), followed by the large headline 'Confie no que você mede' (trust what you measure). The middle of the ad sits on a soft white-to-grey panel showing two products: the black Connect 2 HBF-270T1 smart scale in front and the grey HBF-514C full-body monitor with hand grips behind, each labelled. A blue 'Precisão clínica validada' badge with a medical cross sits top left. On the right, white text explains the scales offer precision compared with clinical reference exams, above a coral 'Compre agora' button. Bottom left shows a phone with the OMRON Connect app. The Omron logo and tagline sit bottom right, and a footnote cites the supporting study.
Meta ad · 338 × 600 · Medical Devices
Omron Body Composition Scale Ad – Clinical Proof Feature Callouts
This square Omron ad sells two bioimpedance scales, the HBF-514C and Connect 2, with a proof-first message. Feature callouts combine a clinical validation badge, a cited study and the companion app. It's a strong reference for health brands that need to win on accuracy rather than price.
Added
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Details
Ad copy
Primary text
Não basta medir. É preciso comprovar. As balanças de bioimpedância OMRON têm precisão comparada a exames de referência clínica, como ressonância magnética e DEXA. Acompanhe gordura corporal, massa muscular e mais no app OMRON Connect.
Description
Precisão clínica validada. Compre agora.
On-image text
BALANÇAS DE BIOIMPEDÂNCIA | Não basta medir. É preciso comprovar¹. | Confie no que você mede. | PRECISÃO CLÍNICA – VALIDADA – | HBF-514C | Connect 2 HBF-270T1 | Balanças de Bioimpedância OMRON: precisão comparada a exames de referência clínica² | COMPRE AGORA | App OMRON Connect | OMRON | Escolha Confiança. Escolha OMRON. | ¹²Accuracy of Bioelectrical Impedance Consumer Devices for Measurement of Body Composition in Comparison to Whole Body Magnetic Resonance Imaging and Dual X-Ray Absorptiometry – DOI: 10.1159/000514061
Headline ideas for this template
- 1Sua balança mede. A OMRON comprova.
- 2Precisão comparada a exames clínicos
- 3Vá além do peso com bioimpedância OMRON
- 4Gordura, músculo e mais com precisão validada
- 5Confie nos seus números. Escolha OMRON.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
