Key takeaways
- Format: Lifestyle co-op ad for a mattress brand and retail partner
- Best for: Retailer foot-traffic campaigns for online-first brands
- Hook: "Award-winning" plus the chance to try before buying
- Reuse it: Swap in any DTC brand and local retailer logo pair
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Relaxed, relatable model
The playful pose with feet in the air signals comfort and ease without needing any copy to explain it.
- 02
Co-branding builds trust
Placing Leesa next to Sleepare borrows the brand's reputation while telling shoppers exactly where to go.
- 03
Removes the online risk
The in-store promise answers the biggest objection to buying a mattress online: not being able to lie on it first.
- 04
Clean, uncluttered layout
One headline, two logos and one image keep the message instantly readable in a busy feed.
Full creative breakdown
Who this ad targets
This ad targets local mattress shoppers who have heard of DTC brands like Leesa but hesitate to buy a mattress sight unseen. Think adults aged 25 to 55 who are moving, upgrading from an old bed or setting up a guest room, and who value testing comfort in person. Geo-targeting around Sleepare locations makes sense, along with interest audiences for home furnishing, sleep wellness and recent movers. It also suits retargeting people who visited Leesa product pages but never purchased.
Copywriting analysis
The copy is stripped down to one promise: "Try award-winning mattresses in-store." "Award-winning" does the credibility work without naming specific awards, and "in-store" is the actual hook, signaling a shift from the usual online-only purchase path. There is no urgency, discount or price, which keeps the tone premium and calm. The lack of a visible CTA puts pressure on the button and primary text to carry the action, so a Get Directions or store locator CTA fits well. A stronger version could add a location line or a reason to visit now, such as a showroom event or limited-time in-store pricing.
Visual design
The layout follows a clear top-to-bottom flow: logos, headline, then product in use. A soft grey backdrop and white negative space keep it airy, while the deep green serif type echoes Leesa's brand style. The rust-colored outfit is the warmest element and pulls the eye to the model and the mattress. Natural wood, a textured rug and slides on the floor add realism without clutter, making the scene feel like a real bedroom rather than a studio shot.
How to adapt this template for your brand
- Place your brand logo and the retail partner logo side by side at the top, separated by a thin divider.
- Write one short headline that names the key benefit of visiting the store in person.
- Show a real-looking person enjoying the product in a relaxed, natural pose.
- Keep the background neutral so the headline and product are the clear focal points.
- Pair the creative with a store locator or Get Directions CTA and geo-target nearby shoppers.
Tips for mattresses ads on Meta
In 1:1 feed placements on Facebook and Instagram, the headline sits high enough to read before the user scrolls past, so keep it there. Add the retailer's city or store name to the primary text to boost local relevance. Because the image has no on-image CTA, choose a Get Directions or Learn More button and test a version with a store address in the description. Use store-visit optimization or a local radius audience, and refresh the model shot every few weeks to fight feed fatigue.
About this creative
This square creative is a retail partner ad that pairs Leesa, the online-born mattress brand, with Sleepare, a brick-and-mortar retailer. The top third holds both logos side by side, split by a thin vertical rule, followed by a large dark green serif headline: "Try award-winning mattresses in-store." Below, a woman in a rust-colored outfit lies on her stomach across a grey-and-white Leesa mattress, chin resting on her hand, feet playfully kicked up in the air. The mattress sits on a light wooden platform frame over a textured rug, with a pair of slides on the floor for a lived-in touch. The pale grey wall keeps the scene calm and lets the headline breathe. There is no price, offer or button, so the ad leans entirely on brand trust and the promise of a hands-on trial. It works as an awareness and store-traffic piece that reassures shoppers they can test before they commit.
Meta ad · 338 × 600 · Mattresses
Mattress Retailer Ad Example: Leesa x Sleepare In-Store
This square co-op ad from Sleepare and Leesa invites shoppers to try award-winning mattresses in a showroom. A smiling woman lounging on a Leesa hybrid mattress carries the lifestyle format, while dual logos and a single serif headline keep the message clear. Use it as a template for retailer partner campaigns that drive store visits.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Feel the difference before you buy. Leesa's award-winning mattresses are now on the floor at Sleepare, so you can lie down, compare and find the one that fits the way you sleep.
Description
Award-winning comfort nearby
On-image text
Leesa® | SLEEPARE | Try award-winning mattresses in-store
Headline ideas for this template
- 1Lie Down on Leesa Before You Buy
- 2Award-Winning Sleep, Now Near You
- 3Test Your Next Mattress at Sleepare
- 4Find Your Fit In-Store Today
- 5Feel the Leesa Difference in Person
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
