Key takeaways
- Format: Vertical lifestyle split-screen with in-ad button
- Best for: Retail partner ads driving showroom visits
- Hook: Try award-winning mattresses in person
- Reuse it: Pair a lifestyle photo with co-branded logos and a local store CTA.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Co-brand credibility
Showing Helix next to Mattress Central combines the brand's reputation with the retailer's local presence.
- 02
Award social proof
Award Winning Mattresses gives a quick reason to trust the product without a long claim.
- 03
Try before you buy
Inviting shoppers to try in person removes the biggest fear of buying a mattress sight unseen.
- 04
Clear local CTA
The red See Showrooms Near You button makes the next step obvious and location-focused.
Full creative breakdown
Who this ad targets
This ad targets local mattress shoppers who want to feel a mattress before buying, often aged 30 to 65 and living within driving distance of a Mattress Central showroom. They may have researched online brands like Helix but hesitate to buy sight unseen. Couples with different sleep preferences, people replacing an older mattress and audiences targeted by radius around store locations are the best fit.
Copywriting analysis
The copy is structured to move a shopper from interest to a store visit. Award Winning Mattresses opens with social proof and uses mixed typography to emphasize the award angle. Custom fit to your sleeping preferences and style speaks to Helix's personalization positioning and makes the shopper feel the product is made for them. Now available in stores to try in person directly addresses the online-mattress objection of not being able to test it first. The button, See Showrooms Near You, is specific and local, which is stronger than a generic Learn More for a retail partner campaign focused on foot traffic.
Visual design
The ad uses a clean split layout. The top half is a bright, upscale bedroom photo with a dark mattress as the focal point, framed by white pillows and warm wood. The bottom half is a light grey panel holding the co-branded logos, a navy headline mixing italic serif and sans type, and short grey body copy. A bright red button provides the strongest contrast and draws the eye last.
How to adapt this template for your brand
- Split the frame into a lifestyle photo on top and a clean text panel below.
- Place your brand and retail partner logos side by side with a thin divider.
- Lead the headline with a credible proof point such as an award or rating.
- Add one line that removes the main buying objection, such as trying the product in person.
- End with a high-contrast button using a specific local action like finding a store.
Tips for mattresses ads on Meta
For 9:16 Stories, keep the red button above the bottom 250 pixels so the native reply bar and CTA sticker do not cover it. The split layout works well because the photo grabs attention while the text panel stays readable on small screens. Pair the ad with radius targeting around showrooms and a store visits or Get Directions objective. In Reels, add a short pan across the bedroom before the text panel appears.
About this creative
This vertical story ad from Mattress Central is a co-branded retail promotion for Helix mattresses. The top half shows a lifestyle bedroom photo: a dark charcoal Helix Elite mattress with a quilted top sits on a grey upholstered platform bed, dressed with white pillows, flanked by wooden nightstands and lamps and set on a plush white rug. A thin rainbow strip runs along the very top edge. The bottom half switches to a clean light-grey panel with the Helix logo and the bright yellow-and-red Mattress Central logo side by side, separated by a thin divider. Below, a navy headline mixes italic serif and bold sans type to read Award Winning Mattresses. Two short lines explain the benefit, custom fit to your sleeping preferences and style, and the availability, now in stores to try in person. A red button reading See Showrooms Near You closes the ad with a clear, local action that suits a brick-and-mortar retailer.
Meta ad · 338 × 600 · Mattresses
Mattress Retailer Ad Example: Helix at Mattress Central
This vertical story ad from Mattress Central promotes Helix mattresses with an Award Winning headline and a push to visit showrooms. A stylish bedroom photo sits above co-branded logos, short benefit copy and a red button. It is a useful template for retail partner ads that drive foot traffic rather than online sales.
Added
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Details
Ad copy
Primary text
Award-winning Helix mattresses are now at Mattress Central. Get a custom fit for the way you sleep and try one in person at a showroom near you.
Description
Now in stores near you
On-image text
HELIX Elite | HELIX | MATTRESS CENTRAL | Award Winning Mattresses | Custom fit to your sleeping preferences & style! | Now available in stores to try in person | See Showrooms Near You
Headline ideas for this template
- 1Try Award-Winning Helix Mattresses Today
- 2Feel the Difference at Mattress Central
- 3Your Custom Fit Mattress Is in Store Now
- 4Test Helix Mattresses Near You
- 5Find Your Perfect Helix in Person
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
