Key takeaways
- Format: Text-free lifestyle shot of the product in use in the field.
- Best for: Field-service and trade software that is used on site, not at a desk.
- Hook: A real-looking job-site moment that roofers recognise from their own day.
- Reuse it: Photograph your product in the hands of a user in their real workplace.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Native to the feed
Without a headline or button, it looks like content rather than an ad. That can earn a longer look from ad-weary contractors.
- 02
Rugged equals real
The protective case and shoulder strap signal tough job sites. The product feels built for the field.
- 03
The screen is the hero
Lighting and focus pull the eye to the report. Viewers still see the product clearly despite the lifestyle framing.
- 04
Identity without faces
Showing only hands lets any roofer picture themselves holding the tablet. It also avoids model releases and casting.
Full creative breakdown
Who this ad targets
The ad targets roofers, crew leads and estimators who spend most of their day on job sites rather than in an office. They value tools that work on a tablet or phone in rough conditions, and they want measurements on hand while inspecting, ordering materials or briefing crews. It also speaks to owners who want their teams to look professional in front of homeowners with digital reports instead of paper notes.
Copywriting analysis
There is no on-image copy apart from the logo and the UI text on the tablet, so the ad depends entirely on primary text and headline. That choice suits a lifestyle frame meant to build brand familiarity rather than drive a hard action. The visible screen words, Report summary and Measurements, quietly explain the product. The supporting copy should therefore do the explaining, naming the measurements included and the benefit of having them on site. Without a stated price or benefit, the ad works best as a brand or retargeting creative, or as one card in a carousel with clearer offer frames.
Visual design
The image uses a cinematic, desaturated grade with dark greens and greys, so the bright tablet screen becomes the focal point. The blue rugged case echoes Roofr's brand blue, connecting the photo to the logo in the bottom left. Shallow depth of field blurs the background and keeps attention on the hands and screen. The tablet is angled slightly, adding movement and realism. Negative space above the tablet could hold a headline in future variants.
How to adapt this template for your brand
- Pick the device your users actually carry on site, in a realistic case.
- Load a clear, recognisable screen of your product onto it.
- Shoot in a real work environment with shallow depth of field.
- Show only hands and clothing so viewers can project themselves.
- Add just your logo, and let the primary text carry the message.
Tips for saas ads on Meta
On Meta, use this text-free creative in awareness and retargeting campaigns where native-looking content performs well. It suits Feed and can be extended to Reels as a short video shot from the same scene. Because the image has no benefit statement, write a strong first line in the primary text naming what the report includes. Test it against the headline-led report ads to see whether lifestyle or offer creatives produce cheaper clicks from roofing contractors.
About this creative
This square Roofr ad is a moody lifestyle photo with no headline. A roofer, seen only by his hands and dark jacket sleeves, holds a rugged tablet in a blue protective case with a black shoulder strap. The screen shows a Roofr report summary with a simple grey roof outline diagram on the left and a measurements list on the right, including totals for area, facets, ridges, hips, valleys, rakes and eaves. The background is softly blurred: dark green trees, a cardboard box or materials on the left and an overcast sky, suggesting an early morning on a job site. Light falls mainly on the tablet, making the screen the focal point. The only branding is the white Roofr logo with its blue icon in the bottom left. The cinematic colour grade and shallow depth of field give the ad a documentary feel, far removed from typical SaaS screenshot ads.
Meta ad · 338 × 600 · SaaS
Roofr Lifestyle Ad: Roof Report Summary on a Rugged Tablet
This Roofr ad shows a roofer on site holding a rugged blue tablet that displays a roof report summary and measurements. It has no headline, only the logo, relying on an authentic field moment to sell the product. Use it as a lifestyle template for B2B software used outside the office.
Added
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Details
Ad copy
Primary text
Your roof measurements, right where you need them. Open a Roofr report summary on site and check total area, ridges, hips, valleys and eaves before you climb the ladder. Built for the field, not the office.
Description
Accurate roof report summaries on any device, on site.
On-image text
roofr | Report summary | Measurements (on-screen list, partially legible)
Headline ideas for this template
- 1Every measurement, right on the roof.
- 2Your report goes where you go.
- 3Leave the clipboard in the truck.
- 4Roof data you can trust on site.
- 5Built for job sites, not desks.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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