Key takeaways
- Format: Lifestyle shot of the trade buyer selling to the end customer.
- Best for: Manufacturers that sell through contractors, dealers or installers.
- Hook: More choice for homeowners means an easier sale for contractors.
- Reuse it: Show your buyer using your product to win their own customer.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Shows the sale, not the product
The image focuses on the moment a contractor presents options. It shows how GAF helps contractors win jobs.
- 02
Relatable sales scene
Contractors recognise the kitchen-table or sofa consultation from their own day. The ad feels true to their work.
- 03
Low-friction CTA
Requesting a colour sample is free and easy. It is a soft first step that builds a relationship with the brand.
- 04
Choice as a selling tool
Two distinct collections suggest a broader palette. More choice helps contractors match any homeowner's taste.
Full creative breakdown
Who this ad targets
The ad targets residential roofing contractors and sales representatives who meet homeowners in person to present options and close roof replacement jobs. They rely on samples and brochures during consultations and want a product line that offers enough colour variety to satisfy different tastes. Contractors who are not yet stocking GAF samples, or who want the newest collections, are the primary audience for the request a sample CTA.
Copywriting analysis
The headline Offer your homeowners two distinct shingle color collections speaks directly to contractors with the possessive your homeowners, framing them as the expert and GAF as the supplier who helps them. Two distinct collections is a concrete, specific benefit that suggests range without overwhelming detail. The subline Request a color sample today is a clear, low-commitment CTA with mild urgency. The copy is plain and practical, matching the realistic sales scene. It avoids hype and lets the image of engaged homeowners suggest the outcome, a confident sale.
Visual design
The square photo sits within a black vertical frame. A bright, white living room gives a clean, airy feel, and the people are arranged in a triangle that leads the eye to the brochure. Black headline type on the light upper wall is highly legible. The red GAF badge and white wordmark at the bottom contrast with the grey sofa. Natural lighting and neutral colours make the scene feel authentic and trustworthy.
How to adapt this template for your brand
- Stage a scene where your trade customer presents your product to their client.
- Make your product, such as samples, the focal point of the conversation.
- Write a headline addressed to the trade customer using your customers.
- Add a low-commitment CTA such as a free sample or brochure.
- Keep the setting realistic and bright so it feels trustworthy.
Tips for roofing ads on Meta
On Meta, use this vertical creative in Stories and Reels with a lead objective, collecting contractor details through an instant form for sample requests. Target roofing contractors and sales reps by job title and interest. A square crop works for Feed. Test it against the four new colours ad to see whether a lifestyle scene or a product swatch display drives more sample requests.
About this creative
This vertical GAF ad places a square photo inside a black 9:16 frame. The scene is a bright, neutral living room with white walls, shutters, an arched doorway and framed pictures. On the left, a bearded contractor in a grey work shirt and khaki trousers sits forward on an armchair, pointing at a fold-out brochure of shingle colour swatches. Opposite him on a grey sofa, a young couple leans in, the man in a light blue shirt and the woman with long dark hair in a patterned blouse, both looking at the samples with interest. A bold black headline across the top reads Offer your homeowners two distinct shingle color collections, with a smaller line below: Request a color sample today. The red GAF badge and white Timberline HDZ wordmark sit over the lower part of the photo. The mood is warm, calm and trustworthy, depicting a realistic in-home sales consultation.
Meta ad · 338 × 600 · Roofing
GAF Timberline HDZ Ad: Two Shingle Color Collections
This GAF ad shows a roofing contractor in a living room presenting shingle colour samples to a young couple, promoting two Timberline HDZ colour collections and free samples. It is a strong lifestyle template for B2B2C brands that want to show the moment their trade customer sells to the end customer.
Added
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Details
Ad copy
Primary text
Help homeowners pick a roof they'll love. Timberline HDZ shingles come in two distinct color collections, giving you more options to match every home's style. Request a free color sample and bring it to your next sales visit.
Description
Free Timberline HDZ color samples for contractors.
On-image text
Offer your homeowners two distinct shingle color collections | Request a color sample today | GAF Timberline HDZ®
Headline ideas for this template
- 1Give every homeowner the right roof color.
- 2Close more jobs with more color choice.
- 3Get free Timberline HDZ color samples.
- 4Bring two collections to every sales call.
- 5Help homeowners say yes to their new roof.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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