Young woman with braid holding a dark green Dieux Firm Revival serum tube over one eye on off-white background — Holding the tube to the face links a new product directly to skin.

Key takeaways

Format: Model holding product to face, launch headline
Best for: New skincare launches with a strong product-face link
Hook: NEW! Firm Revival HydroRetinal Firming Serum
Reuse it: Have your model hold the product over part of the face

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a lifestyle ad?

A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.

See all lifestyle ads →

Why this lifestyle ad works

01
Product beside skin
Holding the tube to the face connects product and result.
02
Direct eye contact
A single visible eye creates intimacy and stops the scroll.
03
Launch signal
'NEW!' immediately flags something worth checking out.
04
Natural skin
Minimal retouching supports a credible, science-led brand.

Full creative breakdown

Who this ad targets

Women aged 40–65 who notice loss of firmness and fine lines but find classic retinol too harsh. They read ingredient lists, value visible results over hype and respond to real, unretouched skin. The ad also reaches retinol-curious shoppers in their 30s who want a gentler entry point. Best served to anti-aging, dermatology and skincare-ingredient interest audiences and to existing Dieux customers for a new-launch push.

Copywriting analysis

The copy is purely a launch announcement: a small 'NEW!' and the full product name. 'HydroRetinal' signals a hydrating form of retinal, appealing to informed shoppers, while 'Firm Revival' expresses the benefit. With no claims on the image, the copy stays clean and compliant, and the primary text can add the gentle-retinal story and benefits.

Visual design

An off-white seamless backdrop keeps full focus on the face and product. The vertical tube divides the composition, and the model's braid adds a line leading down the frame. Natural lighting and minimal makeup show real skin. The dark green tube is the only strong colour, making it the visual anchor.

How to adapt this template for your brand

Cast a real, characterful person rather than a typical model.
Photograph the product in use in a lived-in setting with natural light.
Add the brand and partner logos small at the top.
Keep the headline to one short, witty line.
Test the image against a pure product shot of the same item.

Tips for beauty ads on Meta

Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Firm Revival HydroRetinal Firming Serum and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.

About this creative

This vertical creative launches the Dieux Firm Revival HydroRetinal Firming Serum. Against a plain off-white studio background, a young woman with dark slicked-back hair in a long braid and small hoop earrings looks directly at the camera. She holds the dark green serum tube vertically in front of one eye, covering half of her face, so the oval Dieux logo and the product name are clearly visible right beside her skin. Her complexion is natural, with visible texture and minimal makeup. At the top, a small caps 'NEW!' sits above the dark sans-serif headline 'Firm Revival HydroRetinal Firming Serum'. The image is confident and editorial, using direct eye contact and a bold crop to create intimacy. Compared with the 57-year-old model version, this variant targets a younger, prevention-minded audience and serves as a clean launch announcement.

Meta ad · 338 × 600 · Beauty

Retinal Serum Ad Template: Model Holding Firm Revival

This vertical Meta story ad launches Dieux Firm Revival HydroRetinal Firming Serum with a model holding the dark green tube over one eye against an off-white backdrop and a 'NEW!' headline. The lifestyle launch format puts the product right beside the face.

Added 9 Oct 2026