Key takeaways
- Format: Launch ad with a model leaning behind products on a plinth.
- Best for: Self-tan brands introducing a new product or range.
- Hook: 'Introducing' signals newness and sparks curiosity.
- Reuse it: Swap model and products; keep the plinth and side benefit lines.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Launch language grabs attention
'Introducing' tells viewers something new has arrived, which naturally sparks curiosity.
- 02
Approachable model
A relaxed, smiling pose feels friendly and relatable rather than distant or overly glamorous.
- 03
Year-round message
'All Year Round' widens the buying season beyond summer.
- 04
Cohesive range packaging
Matching sunset labels across three formats make the collection look premium and complete.
Full creative breakdown
Who this ad targets
This ad targets women aged around 22 to 40 who want a natural, healthy glow throughout the year, not just in summer. They respond to approachable, authentic models and warm, natural aesthetics. As a launch ad, it suits existing followers of the brand and beauty enthusiasts who like trying new products early. The neutral styling appeals to people who prefer natural-looking results over dramatic dark tans.
Copywriting analysis
The headline 'Introducing: Golden Harvest Tanning Elixir by Solaris Bliss' clearly announces a new product and names both product and brand, which is good for recognition. Two side lines split the benefits: 'Effortless, Natural Glow.' covers ease and realism, and '(Instant Radiance, All Year Round.)' adds speed and seasonality. The parentheses feel slightly unusual but add a conversational aside. 'Shop the Glow' is a friendly CTA. Labels on the bottles are hard to read, so primary text should explain each product.
Visual design
The monochrome sand and terracotta palette creates a warm, cohesive feel. The model is centred, framed by the side text lines, with products directly in front of her on the plinth. The curved plinths add sculptural, organic shapes. Soft, even lighting keeps the skin glowing. The terracotta button sits on the plinth, connecting action to product. The result feels warm and welcoming.
How to adapt this template for your brand
- Show a friendly model leaning behind your products.
- Place the products on a plinth in the foreground.
- Start the headline with 'Introducing' plus product and brand names.
- Add two short benefit lines on either side of the model.
- Use a monochrome palette that matches your packaging.
Tips for self-tanning ads on Meta
On Meta, launch ads like this work well with a short countdown or 'new' badge in primary text. Use carousel cards to introduce each of the three products. Target existing followers and lookalikes first, then broaden. For Stories, crop to 9:16 and keep the headline at the top, with the button above the bottom safe zone. Retarget engaged viewers after launch.
About this creative
The creative is a warm, monochrome studio scene in sand and terracotta tones. A woman with voluminous curly brown hair and a glowing, sun-kissed complexion leans forward, resting her chin on both hands, smiling softly and looking to the side. She wears a loose white linen shirt. In front of her, on a round sandstone plinth, stand three products in matching packaging with layered sunset bands: a foam pump bottle, a squeeze bottle and a glass spray bottle of amber oil, each labelled Solaris Bliss. A second, lower plinth sits on the left. At the top, terracotta sans-serif text reads 'Introducing: Golden Harvest Tanning Elixir by Solaris Bliss'. On the left, smaller text says 'Effortless, Natural Glow.' and on the right, in parentheses, '(Instant Radiance, All Year Round.)'. A terracotta rectangular button on the plinth says 'Shop the Glow' in white. The mood is friendly, natural and approachable, ideal for a product launch.
Meta ad · 1200 × 1200 · Self-Tanning
Tanning Elixir Launch Ad: Model Behind Product Plinth
This Solaris Bliss ad introduces the Golden Harvest Tanning Elixir with a smiling, curly-haired model resting her chin on her hands behind three products on a sandstone plinth. An 'Introducing' headline, two side benefit lines and a terracotta button make it a warm lifestyle launch template.
Added
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Details
Ad copy
Primary text
Introducing Golden Harvest Tanning Elixir by Solaris Bliss. Get an effortless, natural glow and instant radiance all year round with our new mousse, lotion and elixir trio. Shop the glow.
Description
Effortless, natural glow and instant radiance all year.
On-image text
Introducing: Golden Harvest Tanning Elixir by Solaris Bliss | Effortless, Natural Glow. | (Instant Radiance, All Year Round.) | Solaris Bliss (x3 products) | SHOP THE GLOW
Headline ideas for this template
- 1Meet your new year-round glow
- 2Introducing Golden Harvest Tanning Elixir
- 3Natural radiance, any season
- 4The new trio for effortless bronze
- 5Your glow, newly harvested
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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