Five Factor meal trays labelled Monday to Friday on black, yellow badge 'vanaf €5,99 per maaltijd' and three trust icons — Factor maps out a full workweek of meals as clean product shots, making the weekly plan feel tangible.

Key takeaways

Format: Weekday menu grid of top-down product shots with a price badge.
Best for: Meal delivery and subscription brands selling a weekly plan or bundle.
Hook: '5 Dagen, 5 Maaltijden, 0 Gedoe' as a simple numeric promise.
Reuse it: Map your products to days, steps or use cases and fill the last slot with your price.

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
Week made tangible
Labelling each meal with a weekday lets viewers picture their own week already planned.
02
Clean product shots
Uniform top-down tray photos on black show exactly what arrives, building trust and appetite.
03
Price in the grid
Placing the €5,99 badge as the sixth tile makes the price feel like part of the menu, not an afterthought.
04
Trust badges
Chefs and dietitians, 4 minutes and never frozen handle quality, convenience and freshness objections.

Full creative breakdown

Who this ad targets

This ad targets Dutch working adults aged roughly 25–50 who want structure in their weekday eating without cooking, including singles, couples and health-conscious professionals. 'Developed by dietitians' appeals to people who care about balanced nutrition, while 'fresh, never frozen' reassures those sceptical of supermarket ready meals. The weekday layout speaks to people with a 9-to-5 routine who want their workweek dinners or lunches handled. The €5,99 price point positions it against takeaway and pricier meal kits.

Copywriting analysis

The headline follows the 5–5–0 pattern: it states the plan (five days, five meals) and removes the pain (zero hassle). 'Gedoe' is a colloquial Dutch word that feels informal and relatable. The weekday labels act as micro-copy, turning a product grid into a schedule. The price badge uses 'vanaf' (from) to anchor the lowest possible price. The footer packs three proof points into short phrases with icons. One issue: 'Disndag' is misspelled, which should be fixed when adapting since typos can hurt credibility.

Visual design

The black background makes the food colours pop and gives a premium, restaurant-like feel. A clear hierarchy runs from headline to grid to badge to footer. The two-column grid is evenly spaced, with small centred weekday labels above each tray. Yellow is reserved for the price badge, making it the only accent and drawing the eye. The thin outlined footer with line icons keeps trust signals neat and secondary. Overall it's clean, catalogue-like and very easy to scan.

How to adapt this template for your brand

Write a 5–5–0 style headline: the quantity you offer, then the problem you remove.
Shoot all products top-down on the same background for a uniform grid.
Label each tile with a day, step or use case to tell a story.
Use the last grid slot for your price badge in a single accent colour.
Add a footer with three icon-led trust points and proofread every label.

Tips for ready meals ads on Meta

Use as a 9:16 Meta Story or Reels ad; the footer sits near the bottom, so check it against the CTA overlay and move it up slightly if needed. The grid lends itself to a Reels animation where each day's meal appears in sequence. For Feed, rebuild as a 4:5 with a 2×3 grid. Black-background food ads stand out in light-mode feeds, so test against the cream-background variants. Fix the 'Disndag' typo before scaling.

About this creative

This vertical Factor ad for the Dutch market uses a dark, premium black background. At the top, the FACTOR_ wordmark sits above a large white three-line headline: five days, five meals, zero hassle. Below, five top-down product shots of Factor's black two-compartment meal trays are arranged in a grid, each labelled with a weekday from Monday to Friday. The meals include steak with sweet potato and wedges, shrimp with rice and zucchini with sauce, pasta with meatballs, pasta with chicken in a creamy sauce, and sliced chicken with tomato sauce and broccoli. The sixth grid slot is a yellow-outlined price badge stating meals start from €5,99. A thin outlined footer bar holds three icon-led trust points: developed by chefs and dietitians, ready in 4 minutes, and fresh, never frozen. Note there is a small typo on the image: 'Disndag' instead of 'Dinsdag'.

Meta ad · 338 × 600 · Ready Meals

Factor Ready Meals Ad: 5 Days, 5 Meals, 0 Hassle

This Factor ready meals ad for the Netherlands lays out a Monday-to-Friday menu of top-down meal tray product shots on a black background, finished with a yellow price badge and three trust icons. Built as a 9:16 Meta story, it's a strong template for food and subscription brands selling a weekly plan.

Added 11 Oct 2026