Key takeaways
- Format: Native UGC mockup of a Facebook gradient text post.
- Best for: Family audiences on Facebook where friend recommendations carry weight.
- Hook: 'YOU GUYS!!!!' The way people actually post good news.
- Reuse it: Recreate your platform's native post style and write the offer in a real customer's voice.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Looks native
Mimicking the Facebook UI makes the ad blend into the feed so it is read before it is recognised as an ad.
- 02
Social proof cues
Reaction counts and comments signal that other people are engaging with the news.
- 03
Authentic voice
'YOU GUYS!!!!' and caps lock capture genuine excitement better than polished ad copy.
- 04
Relatable context
The neighbouring post about a child's school day places the offer firmly in a parent's world.
Full creative breakdown
Who this ad targets
The ad targets US parents, especially mothers, who spend time on Facebook following friends, family and school groups. They are influenced by peer recommendations and local mom networks. The offer, Kids Eat Free with free shipping, speaks to families who find meal kits too expensive when every child needs a portion. The surrounding school-life post deepens the sense that this is news shared between parents.
Copywriting analysis
The copy is written exactly how an excited friend would post: 'YOU GUYS!!!!' with four exclamation marks, followed by the offer in title case and an emphatic 'AND' that stacks free shipping on top of free kids' meals. Mentioning 'Home Chef's Family Menu' by name works like a product recommendation. There is no CTA or price, which keeps the illusion intact; the platform's ad CTA and headline must carry the conversion message. The informal capitalisation and punctuation make it feel unscripted, which is exactly why it reads as trustworthy word of mouth.
Visual design
Faithful use of Facebook's white UI, grey icons and gradient text background makes the mockup convincing. The bright pink-blue gradient is the only saturated area, so the eye goes straight to the offer. Partial posts above and below create the feel of a scrolling feed. Readable profile photos, names and timestamps add realism. The 4:5 portrait crop fits the full post with context.
How to adapt this template for your brand
- Recreate the native post layout of your target platform with realistic UI elements.
- Write your offer in a genuine customer voice, with emotion and casual punctuation.
- Use a coloured text-post background to make the offer the brightest element.
- Add believable engagement counts and neighbouring posts that match your audience's life.
- Use the ad's headline and CTA button for the formal offer and link.
Tips for ready meals ads on Meta
Best on Facebook Feed at 4:5, where the mockup blends in most. Use clearly fictional names and do not imply real endorsements or fake engagement, as Meta may reject deceptive UI mimicry and fake reviews. Avoid fake notification badges that could be mistaken for real ones. Test against a version based on a real customer post, shared with permission, for authentic UGC that is fully compliant.
About this creative
This Home Chef Family Menu ad is a screenshot-style mockup of a Facebook news feed. At the top, the tail end of a previous post shows a reaction count, 'Georgia Miles and 5 others', and 12 comments with the familiar Like, Comment, Send and Share bar. The main post is from 'Bethany Thompson', posted an hour ago to friends, and uses Facebook's pink-to-blue gradient text background. In bold black type it reads 'YOU GUYS!!!! Kids Eat Free AND Free Shipping from Home Chef's Family Menu!' It has 65 reactions and 7 comments. Below, a third post from 'Sarah Jackson' talks about her son Ryder's last day of school before Spring Break, with the start of a photo. The bottom of the frame shows the Facebook app's tab bar with a red notification badge. The ad contains no logo, food or product imagery; its power comes from looking like genuine excitement from a friend in a parent's feed.
Meta ad · 338 × 600 · Ready Meals
UGC Ad Template: Facebook Post Mockup for Family Offer
This Home Chef Family Menu ad recreates a Facebook feed, with a parent's excited gradient text post announcing Kids Eat Free and free shipping. Use it as a template for native, UGC-style ads that borrow the look of an organic friend post to feel like a recommendation rather than an advert.
Added
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Details
Ad copy
Primary text
Parents are talking about it! Home Chef's Family Menu means kids eat free and your first box ships free. Easy, family-friendly dinners the whole crew will love.
Description
Home Chef Family Menu
On-image text
Georgia Miles and 5 others | 12 comments | Like | Comment | Send | Share | Bethany Thompson 1h | YOU GUYS!!!! Kids Eat Free AND Free Shipping from Home Chef's Family Menu! | 65 | 7 comments | Sarah Jackson 2h | It's Ryder's last day of school before Spring Break!! My little man got all dressed up and was so excited to take the bus to school today
Headline ideas for this template
- 1Parents Can't Stop Talking About This
- 2Kids Eat Free. Seriously.
- 3The Deal Every Parent Is Sharing
- 4Family Dinners Without the Kids' Bill
- 5Free Kids' Meals + Free Shipping
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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