Key takeaways
- Format: Split-screen co-branded partnership bundle.
- Best for: Co-marketing campaigns between complementary food and grocery brands.
- Hook: Two offers stacked into one: Kids Eat Free + $60 membership.
- Reuse it: Pair your offer with a partner's perk, show both products side by side and state the dollar value.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Bundle value
Combining a family discount with a $60 membership makes the deal feel bigger than either offer alone.
- 02
Complementary products
Dinners plus pantry staples tells a complete 'feed your family' story.
- 03
Concrete dollar value
'($60 value)' turns an abstract perk into a number people can weigh.
- 04
Borrowed audience
Thrive Market's health-focused fans see a trusted brand, lowering the barrier to try Home Chef.
Full creative breakdown
Who this ad targets
This ad targets health-conscious US families who care about quality ingredients and value convenience, especially parents already shopping online for groceries. Thrive Market's audience skews toward organic, clean-label shoppers, while Home Chef brings busy parents looking for easy dinners. The bundle aims at households that want to simplify both weeknight meals and pantry stocking in one move. It also reaches Thrive members who have never tried a meal kit.
Copywriting analysis
The headline, 'The Smarter Way to Feed Your Family', positions the bundle as a savvy choice rather than a discount, appealing to parents who want to feel like good planners. The offer line uses a plus sign to stack two benefits and quantifies the second with '($60 value)'. Capitals and white-on-green contrast make the offer the loudest element. The copy names both brands clearly so that each partner's audience recognises something familiar. Neither brand dominates the copy, which reinforces the idea of an equal, trustworthy partnership and makes the bundle feel curated rather than discounted.
Visual design
A soft pink background at the top and a deep-green footer bookend the two photos, creating a clear top-to-bottom flow: brands, promise, proof, offer. The two images are equal in size and corner radius, signalling an equal partnership. Warm kitchen lighting on the left and fresh green tiles on the right keep the palette natural and food-friendly. The lime plus sign is the single accent that ties the offer together.
How to adapt this template for your brand
- Agree a combined offer with a complementary partner brand.
- Place both logos side by side at the top with a divider.
- Show one hero product photo for each brand in equal-sized panels.
- Write a benefit-led headline about the shared outcome.
- State the bundled offer in a contrasting footer and quantify the partner perk.
Tips for ready meals ads on Meta
Square works for Meta Feed and is easy to share across both partners' accounts; consider running it as a Partnership Ad so it appears from both brands' handles, which often improves performance. Create a 9:16 version with stacked rather than side-by-side photos for Stories. Align landing pages and promo codes between partners to make attribution clear. Refresh product photos each quarter.
About this creative
This square ad announces a partnership between Home Chef's Family Menu and Thrive Market. The top band carries both logos side by side, separated by a thin divider, above the headline 'The Smarter Way to Feed Your Family' in a dark-green serif. The middle of the ad is split into two rounded photos. On the left, a kraft-paper Home Chef Family Menu box stands on a white kitchen counter next to plates of chicken tacos and packaged ingredients. On the right, an open Thrive Market box sits against green tiles, surrounded by pantry staples: mac and cheese, garbanzo beans, avocado oil, sparkling drinks, a snack bar and fresh lemons and blueberries. A deep-green footer delivers the offer in white capitals: 'Kids Eat Free + Thrive Market Membership ($60 value)', with the plus sign in lime green. The clean, balanced layout makes both brands look equal while the stated dollar value gives the bundle a concrete worth.
Meta ad · 338 × 600 · Ready Meals
Partner Bundle Ad Template: Meal Kit + Grocery Offer
This Home Chef Family Menu and Thrive Market ad splits the frame into two product photos and bundles Kids Eat Free with a free membership worth $60. Use it as a template for co-marketing partnerships where two brands combine offers to create a bigger, more compelling reason to sign up.
Added
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Details
Ad copy
Primary text
The smarter way to feed your family: get Home Chef's Family Menu with kids eating free, plus a free Thrive Market membership worth $60. Fresh dinners and healthy pantry staples, all delivered.
Description
A $60 value, on us
On-image text
HOME CHEF Family MENU | THRIVE MARKET | The Smarter Way to Feed Your Family | KIDS EAT FREE + THRIVE MARKET MEMBERSHIP ($60 value)
Headline ideas for this template
- 1Dinner + Pantry, Sorted
- 2A $60 Membership, On Us
- 3Feed Your Family the Smart Way
- 4Kids Eat Free, Groceries Too
- 5Two Brands, One Better Deal
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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