Key takeaways
- Format: Head-to-head comparison of two named products as 3D icons.
- Best for: SaaS brands, review sites and affiliates targeting comparison intent.
- Hook: A direct 'which tool' question over two instantly recognisable logos.
- Reuse it: Put your product and its main rival side by side and ask the buyer's question.
Available sizes
What is a comparison ad?
A comparison ad sets the product against an alternative, such as a competitor, the old way of doing things or a cheaper option, usually in a two-column layout or table. It helps buyers who are already weighing options see quickly why this one is the better choice.
See all comparison ads →Why this comparison ad works
- 01
Meets comparison intent
People already searching 'X vs Y' are close to a decision. This ad mirrors their exact question.
- 02
Recognisable icons stop the scroll
Familiar app logos are spotted instantly in a feed. The 3D treatment makes them feel fresh rather than flat.
- 03
Question headline invites engagement
Asking 'Which tool...' feels helpful, not pushy. It positions the advertiser as a guide.
- 04
Soft CTA lowers friction
'Start the comparison →' promises information, not a sale. It suits mid-funnel buyers who are still researching.
Full creative breakdown
Who this ad targets
The ad targets team leads, project managers, operations managers and small business owners who are choosing or switching project management tools. Many are already using Trello and hitting its limits, or evaluating both for a growing team. On Google, it aligns with 'Asana vs Trello' searches; on LinkedIn, target by job function (project management, operations) and company size 10–500. Retargeting visitors of comparison or pricing pages is another strong use.
Copywriting analysis
The headline 'Which tool streamlines your teamwork' is a direct question that names the job-to-be-done: streamlined teamwork. Highlighting 'teamwork' in green emphasises the outcome rather than features. The missing question mark gives it a softer, statement-like tone. 'vs' sets up the contest, and 'by Asana' quietly reveals the advertiser, a subtle but honest disclosure. 'Start the comparison →' is a low-commitment CTA with a forward arrow that implies a simple next step. The copy avoids claims about which tool wins, letting the landing page make the case.
Visual design
The scene is a bright, top-lit wooden desk with props cropped at the edges, framing the centre. The two 3D icons are the same size and height, emphasising fairness. Purple and blue are the dominant colours, coming straight from the brands, with green as an accent on 'teamwork'. Typography is a large, clean sans-serif in black at the top, with the CTA underlined at the bottom. Soft shadows ground the icons on the desk and add realism.
How to adapt this template for your brand
- Pick the competitor your buyers most often compare you with.
- Render both logos as matching 3D tiles at the same size on a realistic work surface.
- Write a headline that asks the buyer's real question, highlighting the outcome word.
- Add a small 'vs' between the products and a soft, arrow-led CTA at the bottom.
- Check trademark rules and ad policies before using competitor logos.
Tips for saas ads on Meta
On Google Search and Demand Gen, pair this image with ads for 'X vs Y' keywords and send clicks to a dedicated comparison page. On LinkedIn, use it as a single-image ad with a 'Learn more' CTA targeted at project and operations roles. On Meta, use it in retargeting. Using competitor trademarks can trigger policy reviews, so be sure claims are fair and accurate, and consider an unbranded 'Tool A vs Tool B' variant.
About this creative
This ad frames a software decision as a friendly head-to-head. On a light oak desk with pens and a notebook at the edges, two chunky 3D app icons sit side by side: a purple Asana tile with its three orange-pink dots, and a blue Trello tile with its white board symbol. A small 'vs' sits between them. Above, a large black headline asks 'Which tool streamlines your teamwork', with 'teamwork' highlighted in green. Below the Asana icon is a small 'by Asana' label, suggesting the ad is run by Asana itself, while an underlined 'Start the comparison →' at the bottom acts as the CTA. The tactile 3D icons and real desk setting make abstract software feel physical and approachable. The question format invites the viewer to engage rather than be sold to, which suits a buyer already weighing up two well-known options.
Meta ad · 1200 × 1200 · SaaS
Software Comparison Ad Template: Asana vs Trello
This square ad places Asana and Trello as 3D app icons on a wooden desk under the question 'Which tool streamlines your teamwork'. It suits SaaS brands, review sites and affiliates who want to capture comparison searches and invite people into a head-to-head evaluation.
Added
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Details
Ad copy
Primary text
Asana or Trello? Both promise smoother teamwork, but they work very differently. See how they compare on boards, timelines, automation and pricing, and pick the right tool for your team in minutes.
Description
Compare features side by side
On-image text
Which tool streamlines your teamwork | Asana | by Asana | vs | Trello | Start the comparison →
Headline ideas for this template
- 1Asana or Trello? Find out in 2 minutes
- 2Outgrowing your Trello boards?
- 3The honest Asana vs Trello comparison
- 4Pick the right tool for your team
- 5Boards vs timelines: which fits your workflow?
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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