Key takeaways
- Format: Trade-at-work photo with agency logo and result headline.
- Best for: Marketing agencies and SaaS selling to a single trade or niche.
- Hook: A clear outcome for plumbers: more jobs from Google Ads.
- Reuse it: Show your client's industry at work and state the result you deliver.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Speaks to one niche
Showing a plumber makes plumbing owners feel the ad is for them. Niche focus beats generic 'grow your business' messages.
- 02
Outcome over service
The headline promises more jobs, not clicks or impressions. Business owners care about revenue, not ad metrics.
- 03
Case-study tone
'Increased' is past tense, implying proven results. It reads like a testimonial without needing a quote.
- 04
Clean, professional look
Bright lighting and a tidy workspace reflect quality. It positions the agency as polished and credible.
Full creative breakdown
Who this ad targets
This ad targets owners and managers of small to mid-sized plumbing companies in the US, typically aged 30 to 60, who want more leads but lack time or skills to run Google Ads themselves. They may have tried DIY ads or other agencies without success and are sceptical of marketing jargon. They respond to clear, practical promises about booked jobs and phone calls, and often browse Facebook or LinkedIn in the evening after work.
Copywriting analysis
The headline is short, uppercase and result-driven: 'Increased plumbing jobs with Google Ads'. It combines the audience's goal, plumbing jobs, with the method, Google Ads, so prospects instantly know what is on offer. The past-tense 'increased' frames it as a proven outcome. There is no jargon like CPC or ROAS, which keeps it accessible for tradespeople. The weakness is the lack of a number; adding a stat such as '+40% booked jobs' would make the claim more persuasive. The primary text should close with a low-friction offer like a free audit or strategy call.
Visual design
The photo fills most of the frame with a close, eye-level view of the plumber at work, creating authenticity. Warm cream cabinetry and chrome pipes give a clean, bright palette, and teal overalls add a strong accent colour. The logo sits centred in the top negative space, and the headline bar at the bottom provides a solid, readable base. The structure, logo at top, image in the middle and claim at the bottom, is simple and easy to replicate.
How to adapt this template for your brand
- Choose an image of your target client's trade in action, ideally a real customer.
- Place your logo in clean negative space at the top of the frame.
- Write a bold result headline naming the trade and the channel you use.
- Add a specific number or percentage if you have case-study data.
- Create versions for other trades like electricians or roofers with the same layout.
Tips for saas & tech ads on Meta
On Meta, use interest and job title targeting for business owners in trades and run lead forms with a free audit offer. On LinkedIn, target company owners in plumbing and construction, and test it as a single image sponsored post with a short, stat-led caption. Keep the headline readable in small feed sizes and retarget website visitors with a testimonial version.
About this creative
This square creative shows a female plumber in teal overalls and a grey long-sleeve top kneeling in front of an open kitchen cabinet. She grips a chrome sink trap with one hand and tightens a nut with an adjustable wrench in the other, focused on the job. The cabinet interior is clean and bright, with chrome water pipes and isolation valves on the back wall. Above the sink, the Rocket PPC logo appears with a flame icon in orange and purple gradient. A cream band along the bottom carries the bold black headline 'Increased plumbing jobs with Google Ads'. The ad speaks directly to plumbing business owners by showing their world rather than marketing dashboards. The headline reads like a case-study result, implying that other plumbers have already grown through the agency. By featuring the end customer's trade instead of the agency itself, it makes the offer relatable and outcome-driven for a niche B2B audience.
Meta ad · 1200 × 1200 · SaaS & Tech
PPC Agency Ad Template: Increased Plumbing Jobs
This PPC agency ad template shows a plumber at work under a kitchen sink, with the agency logo above and a bold result-focused claim below. It is a square case-study style format ideal for marketing agencies targeting trades businesses on Meta and LinkedIn.
Added
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Details
Ad copy
Primary text
Plumbers: tired of quiet weeks? Rocket PPC builds and manages Google Ads campaigns that put your business at the top when locals search for a plumber. More calls, more booked jobs, no long contracts. Book a free strategy call.
Description
PPC management for plumbers and trades
On-image text
Rocket PPC | INCREASED PLUMBING JOBS WITH GOOGLE ADS
Headline ideas for this template
- 1More plumbing calls from Google Ads
- 2Get booked solid with Google Ads
- 3Google Ads built for plumbers
- 4Turn local searches into plumbing jobs
- 5Stop waiting for the phone to ring
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
