Key takeaways
- Format: Question hook plus free-offer lead-gen ad.
- Best for: Marketing agencies, consultants and B2B services selling audits or calls.
- Hook: 'Not sure if your ads are playing right?' names a doubt every advertiser has.
- Reuse it: Swap the question and offer for any free audit, demo or consultation.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Pain-point question
Opening with a doubt makes advertisers self-identify and want reassurance.
- 02
Zero-risk offer
A free consultation lowers the barrier, making the first step easy to say yes to.
- 03
On-brand metaphor
The play-button tiles and 555-PLAY number tie the visual and copy back to the brand name.
- 04
One clear action
A single high-contrast orange button stands out against the cool palette and guides the eye to the CTA.
Full creative breakdown
Who this ad targets
The ad targets small and mid-sized business owners, e-commerce founders and in-house marketers who already spend on paid media but lack confidence in their results. These are people who suspect they're wasting budget but don't have time or expertise to audit campaigns themselves. On LinkedIn it can also reach marketing managers looking for an outside partner. It's a middle-of-funnel offer for audiences who are problem-aware and open to expert help.
Copywriting analysis
The headline uses a classic problem-agitation opener phrased as a question, which invites a mental 'yes'. The body copy keeps the commitment small – 'one quick call' – and pairs it with two tangible benefits, reach and budget, that matter to every advertiser. 'Let us curate your success' adds a brand flourish but is the weakest line; it's vague compared to the concrete promise before it. The CTA 'Free Campaign Consultation' clearly states both the price and the deliverable. The vanity number is memorable and playful. Overall the copy is concise, benefit-led and low-pressure.
Visual design
The layout stacks logically from top to bottom: logo, slanted headline banners, body copy, hero visual, button and phone number. Navy and white dominate for trust and clarity, with orange used only on the CTA, so it immediately draws attention. The skewed banners add energy to an otherwise calm composition. Soft shadows on the frosted tiles give depth without clutter, and the light background keeps everything readable on mobile.
How to adapt this template for your brand
- Rewrite the question around your audience's main doubt (e.g. 'Is your website losing leads?').
- Replace the play-button tiles with a simple 3D object that represents your service.
- Keep a single bright accent colour for the CTA button only.
- State your free offer precisely – audit, call length or deliverable.
- Add your real phone number or a short booking URL below the button.
Tips for saas & tech ads on Meta
On Meta, run this as a lead form or call ad aimed at business owners and page admins, and test the question headline against a benefit-led one. On LinkedIn, target by job title (founder, marketing manager) and company size, and use a Lead Gen Form to capture details without leaving the platform. For Google Display, shorten the body copy. Replace the vanity number with a tracked number to measure calls.
About this creative
This lead-generation creative for a marketing agency opens with a question that taps into a common worry: 'Not sure if your ads are playing right?'. The headline sits on two slanted navy banners, with 'ads are playing right?' set in heavy bold to carry the punch. Below, a short line explains the promise – one call could optimize reach and budget – and closes with the brand line 'Let us curate your success'. The centre of the frame shows three frosted glass tiles with play-button icons, a clean 3D metaphor for ads in rotation that also echoes the brand name. A bright orange pill button offers a Free Campaign Consultation, followed by a vanity phone number, (888) 555-PLAY, which reinforces the playlist theme. The logo sits at the top. The light grey background, navy type and single orange accent create a professional, trustworthy look with one clear action.
Meta ad · 1200 × 1200 · SaaS & Tech
Free Campaign Consultation Ad Template for Marketing Agencies
This square ad for a marketing agency uses a question headline and a free campaign consultation offer to generate leads. Three frosted play-button tiles visualise 'ads playing', while an orange button and phone number make the next step obvious. Ideal for agencies and consultants running lead-gen on Meta and LinkedIn.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Spending on ads but not sure they're working? Book a free campaign consultation with ADPLAYLIST. We'll review your reach, budget and creatives and show you where to improve – no strings attached.
Description
Optimize your reach and ad budget
On-image text
ADPLAYLIST | Not sure if your ads are playing right? | One quick call to ADPLAYLIST could optimize your reach and budget. Let us curate your success. | Free Campaign Consultation | (888) 555-PLAY
Headline ideas for this template
- 1Are your ads really paying off?
- 2Get a free second opinion on your campaigns
- 3Stop guessing. Start optimizing.
- 4One call could cut your wasted ad spend
- 5Find out what your ads are missing
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
