Key takeaways
- Format: Offer / Discount — full product system line-up with discount badge and free-gift doodle.
- Best for: Brands launching bundles, starter sets or refill systems for new customers.
- Hook: 'Meet the Starter Kit' frames the bundle as a friendly introduction to the brand.
- Reuse it: Line up every item in your kit, add a discount badge and point to the freebie with a doodle.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Friendly introduction
'Meet the' sounds like being introduced to something new, which lowers the barrier for first-time buyers.
- 02
Whole system in one view
Showing bottles and refill cans together explains how the kit works without any text.
- 03
Hand-drawn freebie callout
The doodle arrow and handwriting add warmth and make the free funnel feel like a personal bonus.
- 04
Calm backdrop, loud labels
The grey stone setting lets the bright yellow and green packaging do the talking.
Full creative breakdown
Who this ad targets
This ad targets new customers who have heard of Graza but have not bought yet, along with home cooks curious about refillable olive oil. The Starter Kit framing appeals to people who want a complete, no-fuss setup rather than choosing individual products. The 35% discount speaks to value-conscious shoppers in the US, while the refill cans attract eco-minded buyers looking to cut plastic waste. It works well for prospecting and lookalike audiences built from past purchasers.
Copywriting analysis
The headline 'Meet the Starter Kit' is welcoming and simple, positioning the bundle as the natural first step into the brand. Making 'Starter Kit' larger tells viewers what the product is before anything else. The '35% Off' badge is short and specific, which feels more credible than a vague 'sale'. 'Includes free funnel!' solves a practical question — how do I refill? — while adding perceived value. The copy never lists features, trusting the product line-up to explain itself. The tone is friendly and casual, matching Graza's playful brand voice and avoiding hard-sell language.
Visual design
The layout follows a clear top-to-bottom flow: headline, badge, products, then the freebie. The four products sit in a tidy row with varied heights, creating visual rhythm. A muted grey backdrop and soft shadows feel premium and calm, letting the yellow and lime labels pop. The dark oval badge matches the bottle colour for cohesion. The hand-written callout and arrow break the polished studio look and add personality.
How to adapt this template for your brand
- Group your core products into a named starter kit or bundle.
- Shoot all items in one row on a neutral, textured surface with soft lighting.
- Write a friendly 'Meet the...' headline and make the product name the largest text.
- Add a discount badge in a brand colour near the headline.
- Show the free gift in the foreground with a hand-written note and doodle arrow.
Tips for food ads on Meta
On Meta, use this for prospecting in Stories and Reels with Advantage+ audiences, and pair it with a carousel showing each kit item. Keep the badge and headline in the upper safe zone. On TikTok, start with the 'Meet the Starter Kit' reveal, then add each product with a quick cut. Retarget engaged viewers with the 'Last call' version later to create urgency.
About this creative
This vertical studio ad presents Graza's Starter Kit on a soft grey textured background and stone surface. At the top, a large dark serif headline reads 'Meet the Starter Kit', with 'Starter Kit' set noticeably bigger for emphasis. Just below on the right, a dark olive oval badge says '35% Off' in cream lettering. The product line-up runs across the middle: a tall Sizzle squeeze bottle, a shorter Drizzle squeeze bottle and two matching refill cans, all in dark green with Graza's illustrated yellow and lime labels. In the lower left, hand-written uppercase text says 'Includes free funnel!', with 'free funnel' in green, and a curly doodle arrow points to a silver metal funnel lying on the surface. The soft, even studio lighting and muted backdrop let the bright labels stand out. The composition reads like an introduction to a complete system, showing everything a new customer needs to start squeezing and refilling at home.
Meta ad · 1200 × 1200 · Food
Graza Starter Kit Ad Example: 35% Off Plus Free Funnel
This Graza offer ad introduces the Starter Kit: two squeeze bottles and two refill cans shown in a neat row with a free funnel. A dark 35% off badge and a hand-written callout drive the deal. It is a vertical studio creative for brands launching or promoting a refill system bundle.
Added
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Details
Ad copy
Primary text
Meet the Starter Kit: Sizzle and Drizzle squeeze bottles plus refill cans — now 35% off, with a FREE funnel. Olive oil the way it should be. We're meant to be sizzled, drizzled and squeezed, but never saved.
Description
Includes a free funnel for easy refills.
On-image text
Meet the Starter Kit | 35% Off | INCLUDES FREE FUNNEL!
Headline ideas for this template
- 1Meet the Starter Kit
- 2Everything you need to start squeezing
- 3Your olive oil starter kit, 35% off
- 4Bottles, refills and a free funnel
- 5New to Graza? Start here.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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