Key takeaways
- Format: Offer / Discount — native Notes app layout with a bulleted product list.
- Best for: Brands running last-chance promotions that also need to explain several products.
- Hook: 'LAST CALL' at the top of a familiar Notes page grabs attention without looking like an ad.
- Reuse it: Recreate a phone Notes screen, write your offer as the title and list products as bullets.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Native disguise
The Notes app interface feels personal and familiar, so viewers read it like a message, not a banner.
- 02
Urgency up front
'LAST CALL' with a specific discount creates a clear reason to act now.
- 03
Simple product guide
Three short bullets explain which oil to use when, removing confusion for new buyers.
- 04
Proof at the bottom
The product photo closes the note and shows exactly what the kit includes.
Full creative breakdown
Who this ad targets
This ad targets warm audiences who have seen the Starter Kit before but haven't purchased yet, making it ideal for retargeting. It speaks to curious home cooks who want to understand the difference between Graza's products before buying. Busy, phone-first shoppers who scroll Stories quickly respond to the familiar Notes format. It also appeals to deal-driven buyers who need a final push from a deadline and a free gift.
Copywriting analysis
The copy mixes urgency with education. 'LAST CALL for 35% OFF and a FREE funnel' uses capital letters on the key words to create a sense of deadline and value. 'Extra Virgin Olive Oil for every occasion' frames the kit as a complete solution. The three bullets follow a consistent pattern: product name in bold, then one line about its use. Sizzle is for cooking, Drizzle for finishing and Frizzle for freshness and recyclability. This structure answers the most common question — which one should I buy? — and justifies buying the whole kit.
Visual design
The design copies the iPhone Notes app closely, using white space, yellow icons and system fonts. This makes the ad feel native and trustworthy on mobile. The bold headline is the darkest element, drawing the eye first. Olive emojis act as playful bullet points. The rounded product photo at the bottom adds colour and grounds the text in a real product without breaking the Notes illusion.
How to adapt this template for your brand
- Recreate a familiar phone app screen, such as Notes, Messages or Reminders.
- Write your offer as the bold title using capital letters on key words.
- Add a short subheading that sums up the product promise.
- List up to three products or benefits as bullets with emoji markers.
- Finish with a rounded product photo to show exactly what's included.
Tips for food ads on Meta
On Meta, this format performs well in Stories and Reels for retargeting audiences, such as cart abandoners and recent site visitors. Keep the interface icons visible for authenticity. On TikTok, show the note being typed in real time for extra watch time. Swap the headline to 'Starts now' or 'Ends tonight' to reuse the same template across different stages of a promotion.
About this creative
This vertical ad recreates the look of the iPhone Notes app on a plain white background. Familiar yellow interface icons sit at the top, including the '< Notes' back button, undo, share and more options, while matching icons for checklist, camera, markup and compose run along the bottom. The note itself opens with a bold headline: 'Last call for 35% off and a free funnel with The Starter Kit'. A grey subheading reads 'Extra virgin olive oil for every occasion.' Below, three bullet points marked with small olive emojis explain the range: Sizzle is made for everyday roasting and sautéing, Drizzle is flavour-packed for dressing and finishing touches, and Frizzle is nitrogen-sealed, perfectly portioned and 100% recyclable. A rounded product photo at the bottom shows the Starter Kit — two squeeze bottles and two refill cans — on grey stone. The result feels like a personal note or reminder rather than an ad, which helps it blend into Stories.
Meta ad · 1200 × 1200 · Food
Graza Notes App Ad Example: Last Call Starter Kit Offer
This Graza offer ad is designed to look like an iPhone Notes app page. A bold 'Last call' headline promotes 35% off and a free funnel with the Starter Kit, followed by a three-item list explaining Sizzle, Drizzle and Frizzle. It is a native-looking vertical creative that blends urgency with product education.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
LAST CALL for 35% off and a FREE funnel with The Starter Kit. Sizzle for everyday cooking, Drizzle for finishing, Frizzle for nitrogen-sealed freshness. Olive oil the way it should be.
Description
Free funnel included while it lasts.
On-image text
< Notes | LAST CALL for 35% OFF and a FREE funnel with The 'Starter Kit' | Extra Virgin Olive Oil for every occasion. | Sizzle: Made for everyday roasting and sautéing. | Drizzle: Flavor-packed for dressing and finishing touches. | Frizzle: Nitrogen-sealed, perfectly portioned, and 100% recyclable.
Headline ideas for this template
- 1Last call: 35% off The Starter Kit
- 2Don't forget: free funnel ends soon
- 3A note on olive oil for every occasion
- 4Sizzle, Drizzle, Frizzle — which one?
- 5Reminder: your Starter Kit is 35% off
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
