Key takeaways
- Format: Product shot launch ad with a lifestyle polaroid and colour swatch strip.
- Best for: Brands launching new colourways or seasonal product variants.
- Hook: Phone cases floating on pool water instantly signal summer and water-friendliness.
- Reuse it: Place your product in its use setting and add a labelled swatch strip of all variants.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Product in context
Floating the cases in a pool shows where they are used without a single word of copy.
- 02
Named swatches
Descriptive colour names like Terracotta Clay make variants feel premium and help shoppers choose.
- 03
Repeated NEW badge
A circular badge repeating “NEW” six times creates urgency and is impossible to miss.
- 04
Polaroid lifestyle insert
The polaroid adds a human, beach-ready moment and shows several colours together.
Full creative breakdown
Who this ad targets
This ad targets young adults, mostly women aged 18 to 35, who spend summers at pools, beaches and festivals and want a phone case that is stylish, colourful and hands-free thanks to the crossbody strap. They follow trends, like coordinating accessories with swimwear and outfits, and enjoy picking a colour that matches their style. It also speaks to travellers who want an easy-to-carry phone during holidays.
Copywriting analysis
The copy is almost entirely naming. The word “NEW” repeated around the badge is the main hook, communicating a drop without a sentence. “OCEANBUDDY” as a product name suggests a friendly, water-ready companion. The strongest copy is in the swatch labels: Deep Forest Green, Soft Peach-Coral, Sandstone Beige, Terracotta Clay, Midnight Navy and Cloudy Gray. Each pairs a colour with a natural texture or place, which feels curated and supports the outdoor theme. There is no benefit statement or CTA on the image, so the primary text must explain the strap, protection and why it suits water days.
Visual design
The turquoise pool background with light caustics is bright, fresh and highly scroll-stopping. The layout is busy but structured: badge top left, polaroid top right, floating cases in the middle, swatch strip bottom left. The coral and green cases contrast strongly with the blue water. The silver embossed badge and serif brand name add a premium touch, and the white swatch panel gives a clean, catalogue-like base.
How to adapt this template for your brand
- Shoot your product in the setting where it is used, such as water, snow or a desk.
- Add a lifestyle polaroid showing several variants held by a model.
- Create a circular badge with a repeated word like “NEW” or “LIMITED”.
- Add a swatch strip with every colour and a descriptive name for each.
- Keep the brand or product name large and in a premium serif font.
Tips for jewelry & accessories ads on Meta
On Meta, use this as a launch post and follow with a carousel showing each colour individually so people can tap their favourite. On TikTok, film cases dropping into a pool with a summer sound and finish on the swatch strip. Because there is a lot of detail, test a 4:5 crop with larger swatches. Launch in late spring and push budget during heatwaves.
About this creative
A bright summer launch ad from Ocean’s Oceanbuddy line, set on a turquoise swimming-pool background with sunlight ripples. Two phone cases, one soft peach-coral and one deep forest green with a matching lanyard strap, float on the water’s surface, casting shadows below and showing they belong at the pool. In the top right, a polaroid shows a model in a terracotta knit bikini holding three cases in green, coral and frosted blue, with the brand name “OCEANBUDDY” written underneath in large serif letters. A silver embossed circular badge with a sun-and-dunes icon is ringed by the word “NEW” repeated six times. Along the bottom, a white panel lists six colour swatches with descriptive names, from Deep Forest Green to Cloudy Gray. The ad combines lifestyle, product and catalogue information in one frame, making it ideal for a colour drop.
Meta ad · 1200 × 1200 · Jewelry & Accessories
Oceanbuddy Phone Case Ad: New Colours Launch
This Oceanbuddy ad launches new phone case colours by floating two cases in a sunlit pool, adding a polaroid of the full range and a swatch strip of six named shades. A circular “NEW” badge marks the drop. Use it as a template for colour launches and summer product drops on Meta and TikTok.
Added
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Details
Ad copy
Primary text
New colours just dropped. Meet Oceanbuddy: a soft-touch case with a crossbody strap, made for pool days and beach trips. Choose from six summer shades, from Deep Forest Green to Soft Peach-Coral.
Description
Six new summer shades with crossbody strap
On-image text
NEW NEW NEW NEW NEW NEW | OCEANBUDDY | OCEAN | Deep Forest Green | Soft Peach-Coral | Sandstone Beige | Terracotta Clay | Midnight Navy | Cloudy Gray
Headline ideas for this template
- 1Six new colours, made for the water
- 2Pool day ready: meet Oceanbuddy
- 3Pick your summer shade
- 4New drop: the case that floats your vibe
- 5Hands-free summer starts here
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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