Key takeaways
- Format: UGC-style beach photo with handwritten text and doodles.
- Best for: Accessories, fashion and seasonal product launches.
- Hook: A handwritten arrow pointing straight to the product.
- Reuse it: Shoot a candid creator photo and annotate it with hand-drawn notes.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Authentic creator feel
The candid laugh and natural setting look like a friend's post, which feels more trustworthy than a polished product shot.
- 02
Arrow directs attention
A simple hand-drawn arrow links the headline to the case, so viewers know exactly what is being sold.
- 03
Seasonal context
The beach scene and 'for summer' make the case feel timely, creating a reason to buy now.
- 04
Doodles add personality
Coral shell and starfish sketches add fun, on-brand character and help the ad stand out among plain lifestyle images.
Full creative breakdown
Who this ad targets
This ad targets women aged roughly 18 to 34 who see their phone case as a fashion accessory and like to switch styles with the seasons. They follow lifestyle, travel and beach content on Instagram and TikTok, are influenced by creators and enjoy aesthetic, coordinated looks. They are planning summer holidays or already in warm-weather mode and want something cute and photogenic that still protects their phone.
Copywriting analysis
The copy is minimal, letting the image carry the story. 'Shimmer case for summer' names the product and the moment in five words, with the alliteration of 'shimmer' and 'summer' making it catchy and easy to remember. Written in casual handwriting, it reads like a personal note from a creator rather than brand messaging, which supports the UGC feel. The arrow acts as a visual call to action, telling viewers where to look. There is no price, discount or feature list, keeping the ad light and aspirational. The primary text can add details on protection and finishes, while the image itself focuses on desire and seasonal relevance.
Visual design
The model is centred, with the phone near her face so the product sits in the natural focal area of the frame. A bright blue sky and turquoise sea create a fresh, high-contrast backdrop that makes the cream case pop. White handwritten text and coral doodles in the corners frame the subject without covering her. The bold white logo at the top balances the composition. The overall look is sunny, energetic and native to social feeds.
How to adapt this template for your brand
- Photograph a creator or customer using your product in a bright, seasonal setting.
- Make sure the product is held near the face or centre so it is the focal point.
- Add a short handwritten headline with a seasonal or occasion-based angle.
- Draw an arrow from the text to the product to guide attention.
- Decorate the corners with simple doodles that match the theme and your brand colours.
Tips for jewelry ads on Meta
On Meta, run this in Feed and Reels, and partner with the creator for a Partnership ad to borrow their credibility. On TikTok, turn it into a short clip of the creator showing the case catching the sunlight, with the handwritten text as an overlay. Launch it at the start of summer and refresh doodles for other seasons. Target interests like travel, beach holidays and phone accessories, and test several creators to find the strongest performer.
About this creative
This Casely ad shows a smiling woman with long, wavy blonde hair standing on a white-sand beach with clear turquoise water and a bright blue sky behind her. She wears a ribbed teal bikini and holds her phone beside her face, showing the back of a cream shimmer case with a triple camera. Her joyful, mid-laugh expression feels candid and creator-like rather than staged. The Casely logo sits at the top centre in bold white type. On the left, the handwritten line 'Shimmer case for summer' is drawn in white script, with a coral arrow pointing to the phone. Coral and teal doodles of a scallop shell, a starfish, spiral shells and small dots frame the image, adding playful, scrapbook-style energy. The whole creative feels like a holiday post from a friend, which makes the product feel like an effortless part of a summer lifestyle rather than a hard sell.
Meta ad · 1200 × 1200 · Jewelry
Phone Case Ad Example: Casely's Shimmer Case for Summer
This square image ad from Casely promotes a shimmer phone case with a sunny, creator-style beach photo. A laughing woman holds her phone up to the camera, while handwritten text and coral shell doodles add a playful summer feel. Use it as a template for accessories and seasonal launches that thrive on authentic, UGC-style content.
Added
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Details
Ad copy
Primary text
Your summer accessory is here ☀️ The Casely Shimmer case adds a subtle glow to your phone, with protection that's ready for beach days and everything after.
Description
Cute, protective phone cases for every season
On-image text
Casely / Shimmer case for summer
Headline ideas for this template
- 1Your summer glow, now on your phone
- 2The case that catches the sunlight
- 3Beach days call for a shimmer case
- 4Summer's must-have accessory
- 5Pack this for your next holiday
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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