Key takeaways
- Format: Lifestyle photo of a real worker with a bold benefit headline overlay.
- Best for: B2B health, insurance and employee benefit services aimed at employers.
- Hook: A confident, smiling technician mid-task shows the outcome, not the clinic.
- Reuse it: Swap in a worker from your customer's industry and keep the 'we handle X, you focus on Y' promise.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Outcome over service
It shows a healthy, productive employee instead of medical staff, so decision makers see the result they are paying for.
- 02
Clear division of labour
The 'we take care of health, you focus on the essentials' line frames the provider as a partner that removes a burden.
- 03
Strong brand system
The blue blob shapes and tagline make the ad recognisable as Terveystalo even before the logo is read.
- 04
Relatable industry setting
Choosing a technical trade speaks directly to employers with physical, safety-critical work where health matters most.
Full creative breakdown
Who this ad targets
The ad targets HR managers, CEOs and operations leaders at Finnish small and mid-sized companies, especially in construction, maintenance, manufacturing and other technical trades. These buyers are responsible for statutory occupational health care and want a provider that keeps sick leave low and work ability high. The audience is pragmatic and time-poor, so the message focuses on peace of mind rather than service details. It also works as employer branding for workers who see that their company invests in their health.
Copywriting analysis
The headline uses a simple 'we do X so you can do Y' structure that instantly positions Terveystalo as the party carrying the responsibility. 'Me' and 'teillä' create a clear us-and-you contrast and make the copy feel conversational. 'Tärkeimpään' echoes the brand tagline 'Tärkein ensin', tying the campaign message to the brand promise. The secondary line, 'Tutustu palveluihimme', is a low-pressure call to action suited to a considered B2B purchase. There are no prices, statistics or jargon, which keeps the copy readable in a feed and lets the image carry the emotional proof. Words are chosen to sound caring rather than salesy.
Visual design
The composition places the technician on the left third, looking upward, which leads the eye toward the headline. A shallow depth of field blurs the foreground colleague and makes the scene feel authentic. The hi-vis yellow contrasts sharply with Terveystalo blue, giving the ad strong colour pop in the feed. The bold rounded sans-serif headline sits centrally with enough contrast against the background. The brand's organic blue shapes anchor the bottom right and hold the logo without needing a separate end card.
How to adapt this template for your brand
- Pick one hero worker from the industry your target employers belong to.
- Shoot them mid-task, smiling and relaxed, in real working conditions.
- Write a 'we take care of X so you can focus on Y' headline in under 15 words.
- Add your brand shapes or colour block to hold the logo and tagline.
- Create variants for different industries and test which sector resonates most.
Tips for healthcare ads on Meta
On LinkedIn, target company size and job titles such as HR manager, CEO and HR business partner, and pair the image with a short primary text that names a concrete benefit such as faster access to care. On Meta, use the square in feeds and crop a 4:5 version for mobile to gain screen space. Keep the headline large enough to read on a phone. Retarget visitors of service pages with a lead form for a quote or consultation.
About this creative
This square Terveystalo ad promotes the company's occupational health (yritysterveys) services to Finnish employers. The photo shows a bearded elevator technician wearing a white helmet, safety glasses, ear protection and a bright yellow hi-vis jacket, looking up the elevator shaft with a calm smile while handling steel cables. A colleague is blurred in the foreground, which adds depth and a documentary feel. Over the image sits a four-line bold white headline that translates to 'We take care of health so you can focus on what matters most', followed by a softer invitation to explore the services. Terveystalo's signature blue organic blob shapes fill the lower right corner and frame the wordmark and the tagline 'Tärkein ensin' (Most important first). The creative avoids clinical imagery entirely. Instead of doctors or hospitals, it shows the outcome employers want: healthy, capable people doing skilled physical work safely and confidently every day.
Meta ad · 338 × 600 · Healthcare
Occupational Health Ad Example: Terveystalo Lifestyle Creative
This Terveystalo ad sells occupational health services to Finnish employers. The lifestyle format shows a smiling elevator technician on the job, with a reassuring promise in bold white type. Use it as a template for B2B healthcare, insurance or HR benefit campaigns that need a human, trustworthy face.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Kun työntekijät voivat hyvin, yritys pärjää. Terveystalon yritysterveyspalvelut kattavat ennaltaehkäisyn, työkyvyn tuen ja nopean hoitoon pääsyn – jotta teillä voidaan keskittyä omaan työhön.
Description
Tutustu Terveystalon työterveyspalveluihin
On-image text
Me huolehdimme terveydestä, jotta teillä voidaan keskittyä tärkeimpään. Tutustu palveluihimme. Terveystalo – Tärkein ensin
Headline ideas for this template
- 1Terveet työntekijät, menestyvä yritys
- 2Työterveys, joka tuntee alasi
- 3Vähemmän sairauspoissaoloja, enemmän tekemistä
- 4Me hoidamme työterveyden – te hoidatte bisneksen
- 5Työkyky kuntoon yhdellä kumppanilla
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
