Key takeaways
- Format: Benefit ticker plus split wordplay headline around one product.
- Best for: Subscription offers and health-conscious benefit messaging.
- Hook: Double-meaning headline: all of the spirit, none of the booze.
- Reuse it: Ticker of 3–4 'no/0%' claims, split headline, floating product, offer line.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Clever wordplay
'Spirit' means both vibe and liquor, summing up the brand promise in a memorable line.
- 02
Objection-busting ticker
The banner answers sugar, caffeine and additive concerns before viewers even ask.
- 03
Product interrupts the headline
Placing the tilted can between the two lines forces the eye through the product.
- 04
Subscription incentive
15% off for subscribing encourages repeat purchase and higher lifetime value.
Full creative breakdown
Who this ad targets
Health-conscious US adults 25–45 who avoid sugar, caffeine and alcohol, including sober-curious drinkers, fitness enthusiasts and people managing their wellbeing. They want a fun, social drink that fits their lifestyle and are open to subscriptions for products they consume regularly. Existing one-time buyers are also a key audience for converting to subscribers.
Copywriting analysis
The headline works on two levels: 'spirit' as in mood and liveliness, and as in liquor, so the viewer gets the joke and the promise at once. Splitting it around the can creates a pause that adds punch. The ticker uses the 'free-from' language health-conscious shoppers scan for, stated plainly without hype. The subscription line at the bottom is understated, positioned as a bonus rather than the lead. Overall the copy is confident, witty and benefit-driven.
Visual design
A cream background and burgundy type create a warm, vintage-poster feel with high legibility. The full-width ticker adds structure and a sense of motion. Large condensed serif capitals dominate, while the single blue can provides the only cool colour, making it pop. Its tilted angle and shadow add energy to an otherwise static layout. Generous negative space keeps it premium.
How to adapt this template for your brand
- List 3–4 'free-from' or key claims for a ticker banner at the top.
- Write a headline with a double meaning tied to your category.
- Split the headline into two lines and place your product between them.
- Tilt the product slightly with a soft shadow for movement.
- Close with your subscription or offer line in smaller type.
Tips for non-alcoholic drinks ads on Meta
Built for Meta Stories and Reels; animate the ticker scrolling and the can dropping in for extra stopping power. Keep the offer line above the bottom CTA area. Use 'Subscribe' or 'Shop now' linking to a subscription landing page. Target past buyers and lookalikes of subscribers for best results.
About this creative
A 9:16 story ad on a soft cream background. Near the top, a burgundy banner runs across the full width like a news ticker, listing four product claims separated by small symbols: 0% alcohol, no artificial flavours, no caffeine and no added sugar. Below, the headline is split around the product: 'Get all of the spirit' in large burgundy condensed serif capitals above, and 'None of the booze.' below. Between the two lines, a single blue Ghia Le Spritz can floats at a playful diagonal with a soft shadow, as if tumbling through the copy. At the bottom, a small sans-serif line offers 15% off when you subscribe. The design is minimal, with plenty of cream negative space, a two-colour palette and one product, so the message is quick to absorb. The wordplay on 'spirit' (both energy and alcohol) captures the brand promise, while the ticker answers practical health questions upfront.
Meta ad · 338 × 600 · Non-Alcoholic Drinks
Ghia 'All of the Spirit, None of the Booze' Subscription Ad
This Ghia ad combines a ticker of product benefits – 0% alcohol, no artificial flavours, no caffeine, no added sugar – with a punchy wordplay headline and a single tilted can. A 15% subscription discount closes the message. It's a clean template for feature-led subscription offers.
Added
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Details
Ad copy
Primary text
0% alcohol, no artificial flavours, no caffeine, no added sugar. Get all of the spirit, none of the booze – and save 15% when you subscribe to Ghia.
Description
15% off when you subscribe
On-image text
0% ALCOHOL • NO ARTIFICIAL FLAVORS • NO CAFFEINE • NO ADDED SUGAR | GET ALL OF THE SPIRIT | NONE OF THE BOOZE. | 15% Off When You Subscribe | Ghia (can)
Headline ideas for this template
- 1All of the Spirit, None of the Booze
- 2Subscribe & Save 15% on Ghia
- 30% Alcohol, 100% Vibe
- 4No Sugar. No Caffeine. No Booze.
- 5Your Monthly Non-Alcoholic Ritual
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
