Key takeaways
- Format: Split-screen flat lay with headline and two benefit callouts.
- Best for: Supplement and wellness brands with a clear ingredient story and subscription model.
- Hook: Personifying the organ: your liver called and it's done feeling sluggish.
- Reuse it: Swap liver for gut, skin or sleep and keep the 'X called' structure.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Humour lowers the guard
Making the liver 'call' turns a health concern into a smile. People stop scrolling for a joke before they would for a clinical claim.
- 02
Ingredients as proof
Showing real cherries and ginger next to the bottle makes the formula tangible. Natural ingredients build trust without extra copy.
- 03
Two benefits, no clutter
Only two callouts keep the message scannable in a second. One covers the result, the other covers trust and convenience.
- 04
Warm, healthy colour story
Peach, cream and deep cherry tones feel natural and fresh. The palette signals wellness and stands out against blue-heavy feeds.
Full creative breakdown
Who this ad targets
This ad targets health-conscious adults aged roughly 28 to 55 who enjoy social drinking, rich food or busy lifestyles and feel the effects as tiredness or sluggishness. They are curious about natural supplements, read ingredient lists, and prefer brands that feel clean and modern rather than pharmaceutical. Many already buy wellness products online and are open to monthly subscriptions that save them time.
Copywriting analysis
The headline borrows a familiar conversational line, 'X called', and gives the liver a voice, which is memorable and slightly cheeky. 'It's over feeling sluggish' names the pain point in plain language without making medical promises. The two callouts handle the rational side: 'Promote liver function' is a cautious structure-function claim, and 'Clinically-backed, delivered to your door' combines credibility with convenience in one line. The copy stays short enough to read in a glance. Brands should check local rules on health claims and keep wording around 'support' and 'promote' rather than 'cure' or 'detox'.
Visual design
A vertical split creates clear zones: product and ingredients on the left, message on the right. The cream surface and soft shadows give a premium flat-lay feel, while the peach panel provides a solid, readable background for bold white serif type. Cherries are spaced evenly in a column, adding rhythm and drawing the eye down the frame. Outlined pill callouts echo modern app UI and keep the right side tidy. The overall look is calm, natural and boutique.
How to adapt this template for your brand
- Photograph your own bottle on a neutral surface with your two or three hero ingredients.
- Write a personified headline for the body part or problem you solve.
- Choose a brand colour for the right panel with strong contrast for white text.
- Limit yourself to two callouts: one benefit and one trust or convenience point.
- Check health-claim wording for each market before launching.
Tips for health & fitness ads on Meta
On Meta, use this square in feed and Advantage+ shopping, and pair it with primary text that explains ingredients and the subscription offer. Health claims may trigger review, so avoid before-and-after language. On TikTok, turn the layout into a short video where the headline types in and ingredients drop into frame. Keep text above the bottom third to avoid the caption overlay.
About this creative
This square creative is split vertically into two halves. The left side is a soft cream surface with a frosted supplement jar labelled 'for your liver', decorated with a cherry, a liver illustration and leaves. A neat column of dark sweet cherries and a ginger root runs down the far left, showing the key ingredients. The right half is a flat peach-orange panel with large white serif capitals reading 'Your liver called, it's over feeling sluggish.' Below sit two outlined pill-shaped callouts: 'Promote liver function' and 'Clinically-backed, delivered to your door'. The split layout keeps product and message separate, so the viewer sees the bottle first and then reads the joke and benefits. Warm, natural colours signal a clean, plant-based product. The personification of the liver gives a light-hearted angle to a health topic that is usually clinical, making it more approachable for everyday buyers.
Meta ad · 1200 × 1200 · Health & Fitness
Liver Supplement Ad Template: Your Liver Called
This liver supplement ad template combines a cheeky 'your liver called' headline with a clean flat lay of the bottle, tart cherries and ginger. It is a square feature callouts format with two benefit pills, ideal for wellness and supplement brands running subscription offers on Meta and TikTok.
Added
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Details
Ad copy
Primary text
Feeling sluggish after the weekend? Our liver support blend with tart cherry and ginger helps promote healthy liver function. Clinically-backed ingredients, delivered to your door every month. Start your subscription today.
Description
Clinically-backed liver support, delivered
On-image text
YOUR LIVER CALLED, IT'S OVER FEELING SLUGGISH. | Promote liver function | Clinically-backed, delivered to your door | ADPLAYLIST for your liver | AD
Headline ideas for this template
- 1Your liver called. It's done with sluggish.
- 2Support your liver the natural way
- 3Tart cherry and ginger for your liver
- 4Weekend recovery, delivered monthly
- 5Give your liver the support it asked for
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
