Key takeaways
- Format: Feature callout with an arrow pointing at one key product detail.
- Best for: Performance or technical underwear with a clear design feature.
- Hook: A cheeky, slightly suggestive line about where the comfort is engineered.
- Reuse it: Hold the product up, point at the one feature that matters and add a promo code.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
One feature, one arrow
Instead of listing specs, the ad points at the pouch. Viewers understand the main benefit in under a second.
- 02
Playful innuendo
The quotation marks around comfort and the word here create a wink that makes people stop scrolling and smile.
- 03
Product shown inside out
Holding up a spare pair reveals the mesh and pouch construction that you can't see when worn.
- 04
Clear offer and code
The FLEX20 code gives an immediate reason to click and makes conversions easy to track.
Full creative breakdown
Who this ad targets
The ad targets active men roughly 18 to 35 who care about fit, support and comfort during sport, travel or long days. The gym-fit model, energy drink and poolside setting point to a fitness-minded, confident audience that may already buy performance apparel. The humour and promo code suit buyers who are open to trying a new direct-to-consumer brand if the price is right, and who respond to straightforward, slightly cheeky messaging rather than luxury storytelling.
Copywriting analysis
The headline, engineered with comfort here, does a lot in five words. Engineered signals technical design, the quotes around comfort add a knowing wink, and here works only together with the arrow, which forces the viewer to look at the image. This copy-image link is the core of the ad. The bottom line switches to direct response: a big brand claim, a 20% discount, a memorable code and the URL. FLEX20 fits the active, confident tone. The Ultimate Comfort Revolution is generic and could be cut, but the promo line is clear and specific. Overall the copy balances humour with a hard offer, which suits feed ads where attention is short.
Visual design
The white header banner gives the brand logo and headline a clean, readable space separate from the busy photo. The rich green hedge and navy lounger provide strong contrast for the grey briefs, which stay the focal point. The white arrow is hand-drawn, making it feel casual and native. The model's pose, holding the product at eye level, guides the viewer's gaze from his face to the feature. A slim dark strip at the bottom keeps the offer legible without covering the product.
How to adapt this template for your brand
- Identify the single most important feature of your product.
- Photograph a model holding the product so that feature is visible and close to the face.
- Add a hand-drawn arrow pointing at the feature.
- Write a short headline that only makes sense together with the arrow, for example ending in here.
- Close with a discount code and URL in a clean strip at the bottom.
Tips for underwear ads on Meta
On Meta, this works well in feed and as a retargeting creative for site visitors, with the code repeated in the primary text. Keep the header banner inside safe zones for Stories and Reels by moving it slightly lower. On TikTok, recreate it as a short video where the model pulls the brief out and the arrow animates in. Test the cheeky headline against a straight version, as some placements may limit suggestive underwear content.
About this creative
This square ad for Core Tech shows a young man in sunglasses relaxing on a navy poolside lounger in front of a green hedge. He wears grey hexagon-textured briefs with a wide light-grey Core Tech waistband and holds up a second pair, turned to show the mesh lining and the contoured support pouch. A white hand-drawn arrow points directly at the pouch. A clean white banner across the top shows the CT logo with an arrow, the line engineered with comfort here and a small grey curve icon representing the pouch shape. An energy drink can on the side table adds a sporty, summery vibe. The bottom strip carries the brand claim, The Ultimate Comfort Revolution, a 20% discount with code FLEX20 and the website. The ad combines a relaxed lifestyle setting with a direct product demonstration, so viewers instantly understand the main feature and the offer.
Meta ad · 1200 × 1200 · Underwear
Men's Underwear Ad: Engineered Comfort Callout
This men's underwear ad from Core Tech uses a single bold feature callout. A model by the pool holds up a spare brief, and an arrow points to the support pouch. The cheeky headline and promo code make it a strong feature-callout template for performance underwear on Meta and TikTok.
Added
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Details
Ad copy
Primary text
Your underwear should work as hard as you do. Core Tech briefs are engineered with a contoured support pouch and breathable mesh – so you stay comfortable all day. Get 20% off with code FLEX20.
Description
20% off with code FLEX20.
On-image text
CT CORE TECH / engineered with 'comfort' here. / CORE TECH (waistband) / SPORT FUEL (can) / CORE TECH. The Ultimate Comfort Revolution. Get 20% Off with Code: FLEX20. coretech.com
Headline ideas for this template
- 1Comfort, engineered exactly where you need it
- 2Support that moves with you
- 3Look closer: this is why they feel better
- 4Your gym bag's new MVP – 20% off
- 5Built for support, made for summer
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
