Key takeaways
- Format: Lifestyle kitchen photo with a review-platform rating card.
- Best for: Brands with a strong, verifiable rating on Trustpilot or similar.
- Hook: '#1 rated' plus recognisable green Trustpilot stars.
- Reuse it: Put your ranking and score in a clean card over a real-use scene.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Ranking beats rating
'#1 rated' frames Tovala as the category leader, not just a good option. Rankings are easier to remember than scores.
- 02
Recognisable trust signal
Trustpilot's green stars are instantly familiar. Viewers process the proof without reading much.
- 03
Transparent fine print
The disclaimer explains how the ranking was calculated, which adds credibility and keeps the claim compliant.
- 04
Warm, human scene
A real person adding the final touch to a comfort meal makes the service feel homely, not like an impersonal ready meal.
Full creative breakdown
Who this ad targets
US consumers comparing meal delivery services such as HelloFresh, Home Chef or Factor who want to choose the best-rated option. They read reviews before buying and trust independent platforms. The cosy kitchen and comfort food appeal to couples and families aged 25 to 50 who want home-style dinners without the effort. It also works for retargeting people who have visited the site and need a final nudge.
Copywriting analysis
The copy is short and factual: '#1 rated meal delivery service'. Highlighting '#1' in orange makes the ranking the first thing the eye reads. The Trustpilot logo, stars and 4.7 score turn the claim into verifiable proof rather than marketing talk. The small disclaimer about U.S. services with 500+ reviews shows exactly how the ranking was defined, which builds trust and protects the brand legally. There is no product benefit described in words; the image handles that. By positioning against the whole category, the copy invites comparison with competitors and implies Tovala wins.
Visual design
Glossy green tiles, a warm-toned counter and a colourful knitted sleeve create a lively, homely palette. The white oven stands out cleanly against the green. The white card in the lower left is large enough to read on mobile and uses orange and Trustpilot green as accent colours. The food spread on the right balances the composition and keeps the eye moving across the frame.
How to adapt this template for your brand
- Check that you have a defensible ranking or high score on a recognised review platform.
- Shoot or source a warm lifestyle photo showing the product in use with the end result.
- Add a white card with the ranking claim, highlighting the number in your brand colour.
- Include the platform's logo, stars and score for instant recognition.
- Add a short disclaimer explaining how the ranking was calculated.
Tips for meal kits ads on Meta
Square works well across Facebook and Instagram feeds and in Meta Advantage+ catalogue setups. Make sure the review claim follows Trustpilot's brand guidelines and Meta's advertising policies on comparative claims. Rating ads perform strongly in mid- and bottom-of-funnel retargeting. Pair the image with a primary text that mentions the offer or first-box discount to turn trust into action. Update the score whenever it changes.
About this creative
This square ad shows a cosy, colourful kitchen with glossy green wall tiles and a light counter. A cream-white Tovala Smart Oven sits on the left, its window glowing with two meal trays inside. On the right, a person in a rainbow-striped knitted jumper sprinkles grated cheese onto a bowl of chili, next to cornbread on a wooden board, a small bowl of dip and a plate of samosa-style pastries. The orange Tovala logo appears in white at the top centre. In the bottom-left corner, a large white rounded card carries the main message: '#1 rated meal delivery service', with '#1' in orange. Below it is a row of green Trustpilot stars, the Trustpilot logo and a 4.7 score. A small disclaimer explains that the ranking is based on ratings among U.S. meal delivery services with 500+ published reviews. The mix of home warmth and hard data makes the claim feel both trustworthy and appealing.
Meta ad · 338 × 600 · Meal Kits
#1 Rated Trustpilot Lifestyle Meal Kit Ad (Tovala)
This square Tovala ad combines a lifestyle kitchen scene with hard social proof. A white card claims '#1 rated meal delivery service' with a 4.7 Trustpilot score, while a person sprinkles cheese on chili next to a white smart oven. It's a useful template for brands with strong review scores on a recognised platform.
Added
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Details
Ad copy
Primary text
Rated the #1 meal delivery service on Trustpilot. Tovala brings chef-made meals to your door and cooks them perfectly in the Tovala Smart Oven. Join thousands of happy customers.
Description
4.7 stars on Trustpilot
On-image text
TOVALA | #1 rated meal delivery service | Trustpilot 4.7 | Based on ratings among U.S. meal delivery services with 500+ published reviews | TOVALA (on oven)
Headline ideas for this template
- 1The #1 rated meal delivery service.
- 24.7 stars on Trustpilot. Taste why.
- 3Thousands of 5-star dinners served.
- 4Rated better than the rest.
- 5America's favourite way to skip cooking.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
