Key takeaways
- Format: Crossed-out price offer with product shot and rating badge.
- Best for: Hardware-plus-subscription bundles and limited-time discounts.
- Hook: $299 crossed out, $69 in big orange type.
- Reuse it: Show the anchor price, slash it, and state the condition plainly.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Price anchoring
Showing $299 first makes $69 feel like a huge saving. The 77% discount is understood instantly without any maths.
- 02
Removes the hardware barrier
Needing a special oven is the biggest hurdle to trying Tovala. A low entry price makes the subscription easy to start.
- 03
Clear product label
The 'Smart Oven & Fresh Meal Delivery' banner explains the whole offer to cold viewers in five words.
- 04
Trust next to the price
The Trustpilot 'Excellent' rating sits right under the offer, reassuring people at the moment they decide.
Full creative breakdown
Who this ad targets
US consumers who are interested in Tovala or meal kits but hesitate because of the upfront cost of a smart oven. This includes people who have seen Tovala's awareness ads, visited the website or abandoned checkout. They are price-aware, motivated by deals and need a clear reason to act now. The ad also suits bargain-minded cold audiences interested in kitchen appliances and meal delivery.
Copywriting analysis
The copy is built for conversion. The banner 'Smart Oven & Fresh Meal Delivery' defines the product so even cold viewers understand the offer. The core message is pure price: $299 struck through, then $69 in large orange numerals. Supporting text, 'Tovala Smart Oven when you sign up for meals', states the condition honestly, which prevents disappointment at checkout and keeps the ad compliant. There are no adjectives or emotional claims; the numbers carry the persuasion. The single word 'Excellent' with Trustpilot stars adds quality reassurance in the same eye path as the price, balancing 'cheap' with 'good'.
Visual design
The soft peach background matches Tovala's warm brand palette and makes the orange price pop. The dark banner adds structure at the top. The oven is cropped on the left, giving it scale, while the right column is reserved for the price stack. Large grey and orange numerals create a clear hierarchy. The salmon plate adds appetite appeal, and green Trustpilot stars give a contrasting accent.
How to adapt this template for your brand
- Pick a clear anchor price and a meaningfully lower offer price.
- Show the original price in grey with a strikethrough and the new price large in your brand colour.
- State the offer condition in plain words directly below the price.
- Add a short product label banner so cold viewers know what's on offer.
- Place a rating badge near the price to reassure buyers at the decision point.
Tips for meal kits ads on Meta
This is a bottom-of-funnel creative, so run it in retargeting campaigns for site visitors, cart abandoners and video viewers. Use a 'Get offer' or 'Shop now' button and repeat the price in the headline field. Make sure the landing page shows the same $69 offer and conditions to stay within Meta's ad policies. Refresh frequently, as offer ads fatigue faster than brand creatives.
About this creative
This 4:5 offer ad uses a soft peach background with the orange Tovala logo at the top centre. Beneath it, a dark rounded banner reads SMART OVEN & FRESH MEAL DELIVERY in white capitals, explaining the product in one line. The left side of the frame is filled by a brushed-steel Tovala Smart Oven, cropped at the edge, with a meal tray glowing inside and its digital control dials clearly visible. A plate of seared salmon on tomato and greens sits in front. On the right, the price story is told in large type: $299 in grey with a strikethrough, then $69 in bold orange directly below. Supporting text explains this is the Tovala Smart Oven price when you sign up for meals. At the bottom right, the word Excellent sits above green Trustpilot stars and the Trustpilot logo, adding trust right next to the offer to reduce purchase hesitation.
Meta ad · 338 × 600 · Meal Kits
Price Drop Offer Meal Kit Ad (Tovala)
This portrait Tovala ad is a direct-response offer. It shows the smart oven's price crossed out from $299 to $69 when customers sign up for meals, backed by an 'Excellent' Trustpilot rating and a product shot with a finished dish. Use it as a template for bundle deals and hardware-plus-subscription offers.
Added
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Details
Ad copy
Primary text
Get the Tovala Smart Oven for just $69 (normally $299) when you sign up for meals. Chef-made dinners delivered weekly and cooked automatically – rated Excellent on Trustpilot.
Description
When you sign up for fresh meal delivery
On-image text
TOVALA | SMART OVEN & FRESH MEAL DELIVERY | $299 (struck through) | $69 | Tovala Smart Oven when you sign up for meals. | Excellent | Trustpilot
Headline ideas for this template
- 1Smart Oven for $69 (was $299).
- 2Save $230 on the Tovala Smart Oven.
- 3Your smart oven, almost free.
- 4Sign up for meals, get the oven for $69.
- 5Limited offer: $69 Smart Oven.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
