Key takeaways
- Format: Question-hook offer ad with a 3D character and a megaphone.
- Best for: Short flash sales and limited-time promotions on Meta.
- Hook: 'How much money will I save…?' The customer's own question.
- Reuse it: Rewrite your offer as the question a customer would ask, voiced by a memorable character.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Customer-voice question
Writing the headline as the viewer's own thought makes them want the answer.
- 02
Flash sale urgency
'Flash sale' signals a short window, pushing action now instead of later.
- 03
Unexpected spokesperson
A shouting grandma is funny and unlikely, so it stands out in the feed.
- 04
High-energy colour
Saturated yellow is one of the most attention-grabbing colours on a mobile screen.
Full creative breakdown
Who this ad targets
This ad targets deal-seekers and lapsed or curious meal kit shoppers in the US who respond to big, simple numbers like '18 free meals'. The grandma character broadens appeal to older audiences and families, while the playful 3D style suits mainstream Facebook users. It is likely aimed at prospecting audiences who have never tried Home Chef and need a large incentive to sign up.
Copywriting analysis
The headline is framed as a question in the first person, 'How much money will I save…', which mirrors the viewer's internal dialogue and promises an answer on the landing page. '18 free meals' is a concrete, impressive number that is easier to grasp than a percentage. 'Flash sale' adds urgency. The second line stacks free shipping and a lifetime free dessert, extending value beyond the first order. The asterisk disclosure keeps the 'for life' claim honest. The tone is casual and excited, matching the megaphone.
Visual design
The yellow background with scattered geometric shapes creates a festive, sale-like energy. Text is left-aligned in the upper two-thirds, giving the character space at the bottom. The grandma's megaphone points to the right, toward the copy, guiding the eye. Green on 'Home Chef's' is the only brand colour, linking the message to the brand without a logo. The 3D render style is friendly and trendy.
How to adapt this template for your brand
- Rewrite your offer as a first-person question your customer might ask.
- Choose a bright, high-contrast background and add festive shapes.
- Add a character or person with a megaphone or announcing gesture pointing at the text.
- Highlight your brand name in your brand colour within the headline.
- Add a second line stacking bonus offers and a clear disclaimer.
Tips for ready meals ads on Meta
Square works across Meta Feed, Marketplace and Audience Network; produce a 9:16 version with the grandma at the bottom for Reels and Stories. Animate the megaphone or the text for a short video variant, which usually lowers CPM. Run flash sales with a clear end date in the primary text and pause promptly when the sale ends to avoid misleading claims.
About this creative
This square Home Chef ad is loud by design. A bright yellow background is scattered with pink dots, teal arcs, orange triangles and purple rings, a confetti-like pattern that signals a sale. In the lower left, a 3D animated grandmother with grey hair, round glasses and a green turtleneck leans into a large orange-and-white megaphone. The upper half is filled with bold black text phrased as a question: 'How much money will I save with Home Chef's 18 free meals flash sale?', with 'Home Chef's' set in brand green. Below, a second line reads 'Plus free shipping + free dessert item* for life!', with the key benefits in bold. A small footnote in white at the bottom explains that one free dessert item applies per order with an active subscription. There is no food photography; the character, the question and the colour do all the work, which makes this feel more like a social post than a traditional food ad.
Meta ad · 338 × 600 · Ready Meals
Flash Sale Ad Template: Question Hook With Megaphone
This Home Chef flash sale ad turns the offer into a question a customer would ask, voiced by a 3D grandma with a megaphone on a loud yellow background. Use it as a template for urgent promotions where a question hook and a playful character make a big discount feel fun rather than pushy.
Added
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Details
Ad copy
Primary text
Flash sale! Get 18 free meals across your first boxes, plus free shipping and a free dessert item for life. See exactly how much you'll save before it ends.
Description
Plus free shipping + free dessert for life
On-image text
How much money will I save with Home Chef's 18 free meals flash sale? | Plus free shipping + free dessert item* for life! | *One free dessert item per order with an active subscription
Headline ideas for this template
- 118 Free Meals. Limited Time.
- 2Flash Sale: Meals on Us
- 3How Much Will You Save?
- 4Free Meals + Free Dessert for Life
- 5Grab 18 Free Meals Before It Ends
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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