Key takeaways
- Format: Two-host frame with centered free offer
- Best for: Co-hosted webinars and free online events
- Hook: 'Join for free' as the opening line
- Reuse it: Swap hosts, dates and gradient color
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Faces frame the CTA
Hosts on each side naturally lead the eye to the headline in the middle.
- 02
Free comes first
Leading with 'free' removes the main objection before the topic is even read.
- 03
Lime CTA contrast
The neon button is the only cool, bright color, so it gets clicked.
- 04
Essential info only
Event name, length and date sit in one compact block.
Full creative breakdown
Who this ad targets
This ad targets entrepreneurs, coaches, marketers and career-minded professionals aged 30–60 in the US who want to use AI but haven't committed to paid training. Many already know Tony Robbins or Dean Graziosi. The free, three-day format appeals to people who want maximum value with no risk, making it a mass-registration ad for a funnel that sells AI programmes at the end of the event.
Copywriting analysis
'Join for free' leads in giant type, making the price the hook. The supporting block is pure information: brand name with year, '3-day event' and 'Apr 23–25', so the viewer knows what, how long and when in one glance. Presenter names sit in the footer for those who don't recognise the faces. 'Register now' repeats the action. There are no adjectives or claims, which keeps the ad trustworthy and fast to read.
Visual design
Symmetric composition: cropped hosts on left and right, warm gold gradient center with subtle line art. Tall condensed black headline, small lightning bolt icon, and a lime pill CTA for contrast. A solid black footer grounds the layout and holds credits.
How to adapt this template for your brand
- Place two host photos cropped at the left and right edges
- Fill the center with a warm gradient in your brand color
- Lead with your strongest offer word ('Free', 'Live')
- Add event name, length and date in one small block
- Use a contrasting neon pill button for the CTA
Tips for life coaching ads on Meta
Built for Facebook and Instagram feed at 1:1. For Stories, stack the hosts top and bottom or keep them at the edges with extra height. Pair with a lead form or a fast landing page and the 'Sign Up' button. Free-event ads fatigue quickly, so rotate this with speaker-lineup and topic-led variants every 1–2 weeks.
About this creative
Two smiling faces, cropped at the edges, bracket this square creative: Tony Robbins on the left in a white shirt and Dean Graziosi on the right in glasses and a black tee. Between them, a warm peach-to-gold gradient with fine concentric line patterns creates a glowing stage. A small lightning bolt icon sits above a tall condensed black headline: 'Join for free'. Beneath it, the AI Advantage Summit 2026 wordmark, a thin rule, '3-day event' and 'Apr 23–25' give the essentials. A bright lime-green pill button reading 'Register now' is the most saturated element, making the CTA impossible to miss. A black footer bar credits both presenters. The framing technique uses the hosts' gazes and positions to direct attention to the center. Leading with 'free' instead of the topic prioritises the offer, removing the biggest barrier for cold audiences. It is a clean, conversion-focused registration ad for a recurring annual event.
Meta ad · 338 × 600 · Life Coaching
Event Ad Template: Two Hosts Framing a 'Join For Free' Headline
This square event ad promotes the free AI Advantage Summit 2026, Apr 23–25, with Tony Robbins and Dean Graziosi framing the headline from both sides. A warm golden gradient and lime CTA button keep it upbeat. Use it as a template for co-hosted webinars or free online events.
Added
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Details
Ad copy
Primary text
Join Tony Robbins and Dean Graziosi for 3 days of practical AI strategies at the AI Advantage Summit 2026, Apr 23–25. It's free – register now.
Description
3-day event · Apr 23–25
On-image text
Join for free. AI Advantage Summit 2026. 3-day event. Apr 23–25. Register now. Presented by: Tony Robbins & Dean Graziosi
Headline ideas for this template
- 1Join for free: 3 days of AI strategy
- 2Free AI summit with Tony Robbins
- 3Learn AI for free, Apr 23–25
- 4Your free seat is waiting
- 53 days. 2 legends. 0 cost.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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