Key takeaways
- Format: Six-speaker grid with titles
- Best for: B2B conferences and LinkedIn events
- Hook: Credibility through job titles and companies
- Reuse it: Swap headshots and footer details
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Titles sell the event
CHRO, Managing Director and Head of titles signal senior-level insight.
- 02
Consistent frames
Matching orange frames unify very different photos.
- 03
Logistics in one bar
Virtual, free, dates and time zone answer every basic question.
- 04
Diverse lineup
Varied speakers broaden appeal and signal inclusivity.
Full creative breakdown
Who this ad targets
This ad targets HR professionals, CHROs, people-ops managers, L&D leaders and talent specialists in the US, mostly aged 28–55. They need to understand how AI is changing recruiting, employee experience and HR operations. The free virtual format suits busy professionals, and the event grows Hacking HR's community and membership pipeline. LinkedIn job-title targeting fits this audience especially well.
Copywriting analysis
Copy is functional. The 'powered by Hacking HR' line establishes the organiser. The summit name blends 'AI' with 'experience', signalling a practical, people-first angle. Speaker titles do the persuading, showing level and relevance. The footer packs four facts separated by pipes: Virtual, Free, June 17–19, 7 to 11 a.m. Pacific Time. There's no CTA on the image, so the platform button must drive the click.
Visual design
Dark background with orange network lines, a bold boxed 'AI' logo, a balanced 3×2 headshot grid in rounded orange frames, white names and grey titles, and a purple footer bar. The orange accent repeats throughout to tie elements together.
How to adapt this template for your brand
- Collect clear headshots of 4–6 speakers
- Place them in a grid with matching frames in your brand color
- Add name, title and company under each
- Put your event logo at the top
- Summarise format, price, date and time zone in a footer bar
Tips for hr software ads on Meta
Ideal for LinkedIn sponsored content and Facebook feed at 4:5. On LinkedIn, target by job function (HR) and seniority. Tag speakers in organic posts to multiply reach. Add a 'Register' CTA button since none is on the image. For Stories, rearrange into a 2×3 vertical grid.
About this creative
This 4:5 creative has a dark charcoal background with faint glowing network lines, setting a tech tone. At the top, small orange text says 'A summit powered by Hacking HR', and below it the logo pairs 'AI' in a bold orange-outlined box with 'experience summit' in white. The main area is a 3×2 grid of headshots, each in a rounded orange frame, showing senior HR and people leaders. Under each photo are their name in white and title and company in smaller grey text, such as CHRO/CPO at Ascentria Care Alliance or People Insights Leader at BetterUp. A purple footer bar states the essentials: Virtual, Free, June 17–19, 7 to 11 a.m. Pacific Time. Consistent framing makes the varied photos feel cohesive. The design communicates that this is a serious professional learning event with credible, diverse practitioners, ideal for HR teams wanting to understand AI in the workplace.
Meta ad · 338 × 600 · HR Software
HR Event Ad Template: Six-Speaker Grid for a Virtual Summit
This portrait ad promotes Hacking HR's free virtual AI Experience Summit with a tidy grid of six HR and people leaders, each with name, title and company. Orange-framed headshots on a dark network background feel professional. Use it as a template for B2B conferences and LinkedIn event promotion.
Added
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Details
Ad copy
Primary text
Join HR leaders from BetterUp, Ricoh, Netcracker and more at the AI Experience Summit by Hacking HR. Virtual and free, June 17–19.
Description
June 17–19 · 7–11 a.m. Pacific Time
On-image text
A summit powered by Hacking HR. AI experience summit. Lauran Star Raduazo, CHRO/CPO, Ascentria Care Alliance. Jonathan Ashong-Lamptey, Managing Director, Element of Inclusion. Alfonso Bustos, Head of Digital Academy Europe, Ricoh Europe. Roberta Richards, Senior Director Human Resources, Netcracker Technology. Dr. Kelli Gore, Senior Consultant, People Insights Leader, BetterUp. Wael Khoury, Founder and Managing Director, Lopez Khoury & Associates. Virtual | Free | June 17-19 | 7 to 11 a.m. Pacific Time
Headline ideas for this template
- 1How HR leaders are using AI
- 2Free virtual AI summit for HR
- 3Learn from CHROs and people leaders
- 4AI in HR: 3 free mornings
- 5Join the AI Experience Summit
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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