Key takeaways
- Format: Offer-led product shot in a 9:16 story format
- Best for: Medical device and Rx brands running time-limited discounts
- Hook: A life-moment question followed by a big dollar saving
- Reuse it: Swap the question for your audience's trigger moment and the figure for your offer
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Life-moment hook
Asking 'Starting on oxygen therapy?' qualifies the viewer instantly and speaks to someone at a key decision point.
- 02
Concrete dollar saving
'Save $750' is a specific, high-value number in a contrasting orange, which is far more persuasive than a vague percentage.
- 03
Product range at a glance
Showing two device sizes side by side signals choice and portability without needing extra copy.
- 04
Calming brand palette
The deep blue and wave shapes evoke air and trust, which reduces anxiety around a serious medical purchase.
Full creative breakdown
Who this ad targets
This ad targets US adults, mostly 60+, who have recently been prescribed oxygen therapy or are about to start it, plus the family members and caregivers who often research and buy on their behalf. These people are worried about losing independence and are comparing stationary tanks with portable options. They are price-sensitive because devices are expensive and insurance coverage varies, so a large fixed saving lowers the barrier to purchase.
Copywriting analysis
The copy is short and structured as problem-recognition plus reward. The opening question is a classic qualifier: anyone who is not starting oxygen therapy scrolls past, while the right viewer feels directly addressed. The answer is not a feature but money: 'Save $750!' with an exclamation mark to add urgency. There are no technical specs on the image, which keeps it emotionally simple; detailed information is left to the landing page. The fine print handles compliance (offer date, Rx only, safety link) without competing with the headline. The only weakness is the lack of a benefit line about freedom or mobility, which could help viewers who are less motivated by price alone.
Visual design
The design uses a vertical blue gradient with white wave graphics at the base, creating depth and a sense of airflow. The headline is set in a clean white sans serif, with the offer in bold orange as the single accent colour. The two devices are photographed with soft shadows and placed slightly right of centre, balanced by the white logo on the left. Generous empty space keeps the composition clean and premium.
How to adapt this template for your brand
- Write a question hook that names your customer's exact life moment or trigger.
- Put your offer as a specific number in one bright accent colour directly under the hook.
- Show your product (or product range) cut out on a branded gradient background.
- Keep your logo small and to the side so the offer and product stay the focus.
- Add required legal or compliance text in small type at the bottom, with the offer end date.
Tips for medical devices ads on Meta
Built for Meta Stories and Reels at 9:16, so keep key text out of the top 14% and bottom 20% safe zones; the disclaimer here sits low and may be covered by UI. Health ads on Meta cannot imply knowledge of a user's condition, so test whether 'Starting on oxygen therapy?' passes review or reword it to a general statement. Pair it with a landing page that repeats the $750 offer and shows the end date clearly.
About this creative
This vertical Inogen ad opens with a question aimed squarely at a life moment: 'Starting on oxygen therapy?' Directly under it, a bright orange 'Save $750!' turns the question into a reason to act now. The background is a rich gradient blue that fades into soft wave shapes at the bottom, giving the ad a calm, clinical but friendly feel that suggests air, breath and flow. Two white portable oxygen concentrators of different sizes sit centre-right, showing the product range and its compact, carry-anywhere design. The Inogen logo sits on the left in white, kept small so the product and offer lead. At the bottom, small-print legal copy covers the offer end date, an Rx-only notice and a link to safety information, which is required for a regulated medical device. The layout is simple: hook, offer, product, brand, disclaimer, all readable in under three seconds on a phone screen.
Meta ad · 338 × 600 · Medical Devices
Inogen Portable Oxygen Concentrator Ad: Save $750 Offer
This Inogen story ad promotes portable oxygen concentrators with a $750 discount for people starting oxygen therapy. It is an offer-led product shot in a 9:16 format, useful as a template for medical device, healthcare and regulated Rx product campaigns on Meta Stories and Reels placements.
Added
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Details
Ad copy
Primary text
New to oxygen therapy? Inogen portable oxygen concentrators give you the freedom to stay active at home and on the go. Save $750 for a limited time.
Description
Lightweight portable oxygen concentrators. Rx only.
On-image text
Starting on oxygen therapy? Save $750! | inogen | Offer valid through October 9, 2026. SM260052 RX only. For complete safety information, visit https://www.inogen.com/support/inogen-manuals/
Headline ideas for this template
- 1Save $750 on portable oxygen this month
- 2Oxygen therapy that goes where you go
- 3New to oxygen? Start with $750 off
- 4Breathe easier, travel lighter, save $750
- 5The freedom of portable oxygen, now $750 less
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
