Key takeaways
- Format: Question headline with a four-point checklist next to one hero product.
- Best for: Explaining a new product's ingredients, features or benefits quickly.
- Hook: A question headline invites viewers to read the answer in the checklist.
- Reuse it: Ask what's in your product and answer with three benefits plus one urgency line.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Question headline
Asking what's in the drink sparks curiosity and sets up the checklist as the answer.
- 02
Scannable checklist
Tick boxes break information into four quick wins that can be read at a glance.
- 03
Urgency as the last tick
Ending with here for a limited time leaves the strongest call to action as the final thought.
- 04
Consistent campaign look
The same colours and type as the launch post make the series instantly recognisable.
Full creative breakdown
Who this ad targets
This ad targets people who have seen the Horchata Collection launch and want to know more, making it useful for retargeting. It speaks to curious bubble tea drinkers, Gong cha regulars and horchata fans who want to know the drink keeps the classic cinnamon flavour. It also suits newcomers to bubble tea who need a quick explanation of what milk tea with pearls actually is.
Copywriting analysis
The copy is structured as question and answer. The headline mirrors what a customer might ask, so it feels conversational. Each checklist item is a short, concrete phrase: flavour, base, texture and availability. Sensory words such as creamy and cinnamon-forward make the drink easy to imagine. Brand-specific phrases like Gong cha milk tea and signature pearls reinforce quality. The final line adds urgency without shouting, and the visual highlight on it does the emphasis. Overall the copy is informative, friendly and fast to read.
Visual design
The layout divides into two halves: a large hero cup on the left and text on the right. The cup is cropped at the bottom, making it feel close and generous. A yellow zigzag line adds movement and separates the headline area from the checklist. Coral, navy and yellow match the brand's promo palette. Navy outlined tick boxes keep the list tidy, and the white highlight box anchors the last point.
How to adapt this template for your brand
- Write a question headline about what's inside your product.
- Place one large, close-up product shot on one side.
- List three key features or ingredients as checkbox items.
- End with an urgency or availability item and highlight it.
- Use the same palette as your launch creative for consistency.
Tips for bubble tea ads on Meta
Use this square creative as a follow-up to a launch post, targeting people who engaged with the first ad. On Instagram, it also works as a second carousel card. For Stories, stack the checklist below the cup in a 9:16 version. Keep checklist lines short so they stay legible on mobile, and repeat the limited-time message in the primary text.
About this creative
This square creative from Gong cha explains what goes into its new Horchata Milk Tea. A single tall cup, filled with creamy beige milk tea, ice cubes dusted with cinnamon and black pearls at the bottom, fills the left side. A cinnamon stick rests beside it. The headline asks a question in condensed navy capitals: what's in the new Horchata Milk Tea, with new highlighted in yellow. On the right, four checklist items answer it: creamy, cinnamon-forward horchata flavour; Gong cha milk tea served over ice; signature pearls in every sip; and here for a limited time. The last item is highlighted in a white box on the navy band, giving the urgency message extra weight. The background combines coral with a yellow zigzag line and a navy base, matching the collection launch ad. The design is clean and informative, built to educate rather than just announce.
Meta ad · 338 × 600 · Bubble Tea
Horchata Milk Tea Feature Callouts Ad Template
This square ad from Gong cha uses a question headline and a four-point checklist to explain its new Horchata Milk Tea. It is a feature callout format with a single hero cup. Use it as a template to explain what's inside a new drink, dish or product in a scannable way.
Added
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Details
Ad copy
Primary text
What's in the new Horchata Milk Tea? 🤎 Creamy, cinnamon-forward horchata flavour, Gong cha milk tea over ice and signature pearls in every sip. Here for a limited time, so grab yours soon.
Description
Creamy, cinnamon-forward and here for a limited time
On-image text
What's in the NEW Horchata Milk Tea? | Creamy, cinnamon-forward horchata flavor | Gong cha milk tea, served over ice | Signature pearls in every sip | Here for a limited time | Gong cha
Headline ideas for this template
- 1What's inside our new Horchata Milk Tea?
- 2Creamy, cinnamon and pearls in every sip
- 3Four reasons to try horchata milk tea
- 4Horchata flavour, Gong cha style
- 5Limited time: the horchata milk tea you need
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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