Key takeaways
- Format: Event flyer with details on top and two offer panels below.
- Best for: Store openings, launch weekends and local events that need foot traffic.
- Hook: Free drinks for early birds plus a weekend-long BOGO deal.
- Reuse it: Keep the split layout; swap in your date, address and two incentives.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Information first
Date, time and address are big and clear, so viewers know exactly when and where to go.
- 02
Two-tier incentive
An early-bird freebie creates a queue, while BOGO all weekend catches everyone else.
- 03
Social by design
Buy one, get one free encourages people to bring a friend, doubling reach.
- 04
Calm, readable layout
White space and two clean colour panels keep a lot of info easy to scan.
Full creative breakdown
Who this ad targets
This ad targets bubble tea fans, students, office workers and tourists near Midtown Manhattan, specifically around 32nd and 38th Streets. It aims at deal seekers who will queue for free merch and drinks, and groups of friends who will use buy one, get one free. Existing Gong cha fans from other locations and people new to the brand are both reached, making it a strong local awareness and footfall ad.
Copywriting analysis
The copy follows an event formula: what, where, when, and why come. Grand Opening Celebration is clear and festive. Location and timing are factual and precise, which builds trust. The two offers are written as headline plus explainer: free merch and drinks, then to the first guests in line each day, which creates mild urgency. All weekend long reassures latecomers that there's still a deal. Buy 1, Get 1 FREE is a proven, easy-to-understand offer, and fan favourite drinks keeps it vague enough to protect margins.
Visual design
The layout uses a top-bottom split: a white information block and two side-by-side offer panels in peach and lavender. Red serif type ties into Gong cha's logo and feels premium. Each panel has a product image anchored at the bottom right, giving balance. The palette is soft, so the bold red headline and white offer headings stand out. Generous margins keep the design airy despite the amount of information.
How to adapt this template for your brand
- Put the event name, address, date and opening hours in the top half.
- Split the bottom into two coloured panels for two different offers.
- Make one offer limited to early guests to create a queue.
- Make the second offer last the whole event to include everyone.
- Add a product photo to each panel to show what's on offer.
Tips for bubble tea ads on Meta
On Meta, use this as a local awareness campaign with a tight radius around the stores and an event or directions link. Start running it about a week before opening, then add a countdown Story in the final days. In 4:5, keep the date and offers within the centre if cropping to square. Create an event on Facebook and use the image as the cover, and repost during the weekend with live crowd photos.
About this creative
This creative from Gong cha promotes a grand opening celebration for its New York locations on 32nd Street and 38th Street. The top half is clean white with the Gong cha logo, a large red serif headline reading Grand Opening Celebration, the location line and the dates, October 24 to 25, 2026, from 10am to 6pm. The bottom half splits into two coloured panels. The left peach panel offers free merch and drinks to the first guests in line each day, illustrated with a tilted green matcha drink with jelly. The right lavender panel says that all weekend long customers get buy one, get one free on fan favourite drinks, shown with a cluster of five colourful drinks. The design is restrained and highly readable, putting the essential event information first and the incentives second. It works like a digital flyer for foot traffic.
Meta ad · 338 × 600 · Bubble Tea
Bubble Tea Grand Opening Ad Template with BOGO Offer
This grand opening ad from Gong cha NYC announces two new locations with a date, opening hours and two offers. It uses a clean split layout with event details on top and offer panels below. Use it as a template for store openings, launch weekends and in-store events.
Added
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Details
Ad copy
Primary text
We're opening in NYC! 🎉 Join us at Gong cha 32nd St & 38th St on October 24–25, 10am–6pm. Free merch and drinks for the first guests in line each day, plus Buy 1, Get 1 FREE on fan favourite drinks all weekend long.
Description
Oct 24–25, 10am–6pm at 32nd St & 38th St
On-image text
Gong cha | Grand Opening Celebration | Gong cha NYC • 32nd St & 38th St | October 24 – 25 2026 | 10am - 6pm | Free Merch & Drinks to the first guests in line each day | All Weekend Long: Buy 1, Get 1 FREE on our fan favorite drinks
Headline ideas for this template
- 1We're opening in NYC this weekend
- 2Free drinks for the first in line
- 3Buy 1, Get 1 Free all weekend long
- 4Two new Gong cha stores, one big celebration
- 5Bring a friend: BOGO grand opening deal
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
