Key takeaways
- Format: Meme-style ad with offer
- Best for: Pet brands targeting younger, internet-savvy audiences
- Hook: A trending sports meme applied literally to a dog
- Reuse it: Swap in a current meme that fits your product and keep the offer box
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Meme recognition
People who know the phrase instantly get the joke, which boosts engagement and shares.
- 02
Literal twist
Applying "got that dog in them" to an actual dog is a simple, clever pun.
- 03
Personalized pack
"Max's Chicken Recipe" shows that meals are made for each individual dog.
- 04
Clear offer arrow
The arrow guides the eye from the 50% offer to the product in one motion.
Full creative breakdown
Who this ad targets
This ad targets younger dog owners, mostly 20–40, who follow sports and meme culture and spend time on Instagram and TikTok. They have active, energetic dogs and like brands that don't take themselves too seriously. They are open to fresh dog food subscriptions but want a reason to try, which the 50% first-box discount provides. It is ideal for cold prospecting where attention is the main challenge.
Copywriting analysis
The headline borrows the phrase "Got that dog in them?", a popular expression for someone with grit and fighting spirit, and applies it literally to a dog. This double meaning creates instant humor and relevance. The supporting line, "Let it out with 50% off your first box of fresh food," continues the joke while delivering the offer, linking the dog's energy to the food. The copy is short and casual, matching social media language. The personalized pack name "Max's Chicken Recipe" adds a quiet product benefit. One risk: memes age quickly, so refresh the headline when the trend fades.
Visual design
The football field background with yard lines adds a sports context that supports the meme. The dark teal headline banner contrasts strongly with the bright green turf. The black dog sits in the center-left as the clear focal point, while the offer box and product pack fill the right side. A hand-drawn white arrow adds a casual, native feel. The orange logo circle on the pack provides a warm accent that draws attention to the brand.
How to adapt this template for your brand
- Find a meme or trending phrase that can be read literally about your product or pet.
- Shoot a genuine, funny pet photo in a setting that matches the meme.
- Put the meme line in a bold banner at the top.
- Add a short offer line that continues the joke and points to the product.
- Show the product with a personal touch such as the pet's name on the label.
Tips for pets ads on Meta
Meme ads work best on Instagram, TikTok and Facebook feed for prospecting. Keep the headline readable in the first second. On TikTok and Reels, turn it into a short video where the dog runs onto the field before the offer appears. Refresh creatives often because humor fatigues faster than product ads. Use broad targeting and let the algorithm find engaged audiences, then retarget engagers with a product-focused ad.
About this creative
This square ad from Fetch Fresh shows a black mixed-breed dog with a white chest patch sitting on an indoor turf football field, tongue out and ears perked. A dark teal banner across the top asks "Got that dog in them?", referencing a well-known internet and sports meme about grit and competitive spirit. On the right, a light grey text box says "Let it out with 50% off your first box of fresh food," and a hand-drawn arrow points down to a transparent pack of fresh food labelled "Max's Chicken Recipe" with an orange Fetch Fresh logo. Personalizing the pack with a dog's name suggests tailored recipes. The football field ties into the sports meme and connects to energy and performance. The dog's happy, goofy face delivers the humor that makes people stop scrolling, while the discount gives a clear reason to act. It balances entertainment and conversion well for social feeds.
Meta ad · 1200 × 1200 · Pets
Fresh Dog Food Ad Template: Got That Dog In Them?
This fresh dog food ad plays on the popular "got that dog in them" meme, showing a happy black dog on a football field next to a personalised food pack. Humor grabs attention and the 50% first-box offer converts it. Use this meme format for Meta campaigns aimed at younger, sports-minded dog owners.
Added
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Details
Ad copy
Primary text
Your dog's got that dog in them. Fuel it with fresh, real food made for their energy. Get 50% off your first box of Fetch Fresh.
Description
50% off your first box of fresh food
On-image text
Got that dog in them? | Let it out with 50% off your first box of fresh food. | FETCH FRESH | Max's Chicken Recipe
Headline ideas for this template
- 1Got that dog in them? Feed it right.
- 2Fuel the dog in them
- 3Real food for real competitors
- 4Let your dog's inner athlete out
- 5Fresh food that brings out the dog in them
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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